TYLin is a globally recognized, full-service infrastructure consulting firm committed to providing innovative, cost-effective, constructible designs for the global infrastructure market. With over 3,000 employees throughout the Americas, Asia, and Europe, the firm provides support on projects of varying size and complexity. Together, we enhance conventional designs with smarter, more resilient systems. We provide people with better mobility. We steward precious resources by finding more sustainable solutions.
Job Summary
The Digital Experience (UI/UX) Lead is a technical SME and strategic advisor who bridges the gap between high-level brand strategy and digital implementation. Serving as the "Experience Architect" across the Global Infrastructure brands of Sidara (TYLin, Introba, and Landrum & Brown), this individual ensures every digital marketing touchpoint—including web, social, email, and digital ads—is intuitive, conversion-optimized, and built with a deep understanding of responsive technical constraints.
We are looking for a functional lead who creates journey-based digital blueprints and governs digital design standards to ensure our Digital Delivery team can execute with speed and brand precision.
Responsibilities & Qualifications
Key Responsibilities
Digital Experience Governance
- Digital Brand Stewardship: Act as the primary digital translator for the Brand and Creative Studio teams, ensuring that overarching brand narratives are successfully adapted into high-performing digital interfaces without overstepping core brand visual laws.
- Conversion-First Design Standards: Establish and champion digital-specific design standards that support strategic conversion goals while maintaining visual sophistication across all digital channels.
- Strategic Advisory: Act as the key functional advisor to Demand Generation and Digital Infrastructure on how to translate complex business objectives into user-centric, responsive digital blueprints.
Digital Systems & Standards Oversight
- Global Experience Design System: Architect and maintain a comprehensive Digital Experience Design System (UI kits, master templates, and components) to ensure brand consistency and governance across web, email, social, and digital advertising templates.
- Technical Integrity: Ensure all digital designs are fully responsive, accessible (WCAG compliant), and optimized for technical performance.
- Infrastructure Alignment: Collaborate closely with the Digital Infrastructure lead to ensure all design blueprints are technically feasible within the CMS architecture prior to production handoff.
Digital Marketing Strategy
- Experience Mapping: Design high-fidelity user journeys and wireframes for global websites, email systems, and multi-channel campaigns.
- Conversion Optimization: Partner with the Demand Generation Lead to architect visual journeys that realize the specific lead-gen logic and performance goals of integrated campaigns.
- Template Governance: Develop and maintain a library of "Master Templates" (Canva, Email, and Web) that empower content teams to produce high-quality assets within approved UX guardrails.
Partnerships & Workflow
- Functional Integration: Serve as the "Experience Bridge" between Demand Generation and Digital Infrastructure. This role provides blueprints and mockups to Digital Infrastructure for technical vetting before they are moved into the Digital Delivery team for execution.
- Creative Synergy: Collaborate with Brand and Creative Studio leads to preserve global brand aesthetics while optimizing for the specific functional logic required for digital marketing platforms.
Measurement & ROI
- Behavioral Analytics: Leverage UX analytics, heatmaps, and behavioral data to refine visual strategies and prove the ROI of improved user experiences.
- Iterative Optimization: Continuously refine digital components based on user feedback and performance data to maximize engagement across the global digital ecosystem.
Qualifications
- Experience: 8+ years in UI/UX design, digital art direction, and experience design governance, preferably in a B2B or professional services environment.
- Technical Skills: Expert proficiency in Figma, Adobe XD, or other high-fidelity prototyping tools. Deep understanding of responsive design principles and mobile-first logic.
- Portfolio: A robust portfolio demonstrating a focus on user psychology, sophisticated visual logic, and scalable design systems.
- Mindset: A highly collaborative, standards-driven specialist mentality with the ability to lead functional design through influence.
Bonus Skills
- Front-End Literacy: Basic working knowledge of HTML/CSS to facilitate high-level troubleshooting with development teams.
- AI Integration: Familiarity with leveraging AI tools for design prototyping, user testing, or workflow acceleration.
- Interactive Storytelling: Experience with advanced visual tools such as Maglr, Ceros, or Foleon to elevate digital visuals.
What Success Looks Like
- A unified, high-performing Global Experience Design System that standardizes digital patterns across web, social, email and digital advertising.
- Seamless, intuitive digital journeys that drive higher engagement and measurable conversion rates.
- A clear and efficient handoff process where blueprints are technically validated by Infrastructure and seamlessly produced by a Digital Delivery team.
Additional Information
At TYLin, we strive to create a supportive and enriching learning environment that empowers you to make an impact. If you are excited about this role, we encourage you to apply even if you don’t meet every qualification listed.
TYLin offers a comprehensive total rewards package. Our benefits may include extensive medical, disability and life insurance coverage, continuing education benefits, paid time off, employee assistance program and a retirement savings plan with company matching contributions.
We encourage all candidates to explore our total rewards offering.
Collaboration, mission-driven focus, discipline, and leadership skills developed through military service benefit us all. Whether you are a Veteran, Guardsman or Reservist, a Military Spouse or you are planning to transition to civilian life in the near future, we welcome and value your application.
TYLin is an equal opportunity employer, and we prohibit discrimination and harassment of any type as protected by federal, provincial, state or local laws. We celebrate diversity and are committed to creating an inclusive environment for all employees. The company and its employees are required to comply with all local health authority, legal or lawful client requirements.
