Brooklyn Sports & Entertainment creates bold, authentic, and unforgettable experiences that redefine sports, entertainment, and hospitality, The Brooklyn Way. As the parent company of marquee properties including the Brooklyn Nets, NY Liberty and Barclays Center, Brooklyn Sports & Entertainment operates at the intersection of live entertainment, premium hospitality, and community engagement.
As it expands its existing portfolio, Brooklyn Sports & Entertainment now includes BK Mag, Brooklyn Wine Club, and a hospitality business developing several location-based entertainment properties.
Whether on the court, on stage, or in the workplace, Brooklyn Sports & Entertainment is driven by a pursuit of excellence—constantly evolving, innovating, and pushing boundaries to elevate its business and expand its fan base. The company is deeply committed to fostering a culture of belonging and inclusion, both internally and across its communities, ensuring that every interaction reflects its values of growth mindset, integrity, accountability and care.
We are guided by our core values:
- Integrity: Be intellectually honest at all times. Demonstrate the highest professional and ethical standards.
- Care: Care for everything and everyone around us. Practice empathy, respect, and inclusion to promote an environment of excellence and success.
- Growth Mindset: Develop ourselves and those around us. Experiment, learn, and improve from everything we do.
- Accountability: Deliver on our word, take responsibility for our actions, and work in the interest of our team.
SUMMARY
Our Fellowship Program brings together recent graduates who have an interest in working in the sports and entertainment industry. Standout applicants will embody the spirit and values of Brooklyn Sports & Entertainment: Accountability, Growth Mindset, Integrity, and Care.
The program supports Brooklyn Sports & Entertainment's commitment to developing diverse leaders and making impactful strides in the world of sports and entertainment.
PROGRAM OVERVIEW
The Fellowship is a 12-month paid program for motivated and innovative recent college graduates. It is designed to build core skills, gain business insights, and get exposure to the many facets of Brooklyn Sports & Entertainment.
The Digital Fellow will support the four key functions of the Technology team at Brooklyn Sports & Entertainment, including the Information Technology, Consumer Technology, Artificial Intelligence and Data, Analytics and Insights teams. During the Fellowship Program, the fellow will assist with technical support (hardware and software needs) for the staff and company; project coordination to ensure digital projects stay on track; product development; AI testing; data analysis and reporting.
KEY RESPONSIBILITIES
Information Technology -
- Provide technical support for hardware and software related issues
- Imaging and computer configurations through Intune and Jamf; updating and patching
- Assist in game day operations and system functionality
- Inventory management on assets and assistance on Digital projects/tasks
Consumer Technology -
- Form Creation & Data Capture: Build and maintain digital forms using Form Titan, ensuring seamless integration with Salesforce Sales Cloud
- Website Event Development: Assist in creating and publishing event pages for Barclayscenter.com, maintaining accurate event details, ticketing information, and promotional content.
- Google Analytics Reporting: Create custom report dashboards in GA4 and Amplitude; Collaborate with Product Owners to interpret insights for distribution to key stakeholders
- QR Code Management: Generate and organize QR codes for events, marketing initiatives, and in-arena activations, ensuring proper tracking and version control.
- Digital Platform Support: Assist in building and monitoring customer journeys and triggered campaigns in Braze; Extract and disseminate campaign KPIs; Assist in auditing data flow processes to ensure data integrity
- Project Coordination: Use Monday.com to track project timelines, manage task workflows, and support cross-departmental communication; Collaborate with marketing, creative, and data teams to ensure seamless execution of digital initiatives; Support documentation, reporting, and process improvement efforts as assigned.
Artificial Intelligence -
- Agent Testing & UAT: Support user acceptance testing for AI agents used by ticketing sales, partnerships, and business teams; write test cases, log issues, and track feedback through to resolution.
- Workforce AI Enablement: Help run AI training sessions, office hours, and onboarding for staff using Claude and ChatGPT Enterprise; create how-to guides and prompt libraries for common workflows.
- AI Development: Help build, test, and maintain AI agents and tools alongside the AI team; write and debug Python code, manage changes in GitHub, and help ship new features to business users.
- Prototyping & Automation: Build lightweight AI skills, prompts, and automations that connect to Salesforce, Snowflake, Slack, and Monday.com to streamline repetitive work for business teams.
Data Analytics & Insights -
- Ad hoc analysis: Pull and analyze data to answer quick-turn business questions, and share findings through clear summaries and visuals.
- CRM documentation and report cleanup: Audit and streamline CRM reports and dashboards, and document fields, processes, and reporting logic.
- Lead assignment and CRM maintenance: Build and assign lead lists for sales and keep CRM data accurate and up to date.
- AI tool testing: Test AI-powered analytics tools by checking outputs against source data and logging errors to improve accuracy.
- Survey design and analysis: Help design fan and customer surveys, analyze results, and summarize key insights.
WHO YOU ARE
- Someone who demonstrates our company's core values of: Accountability, Growth Mindset, Integrity, and Care
- A highly proactive, thoughtful team member with an excitement to learn and grow professionally
- Able to work full time and stay engaged during the duration of our program
- An excellent communicator who enjoys relationship building, collaborating cross functionally in a fast-paced environment, and championing culture within a group setting
- Demonstrated connection and commitment to Brooklyn
- Applicants must have prior work experience in the department to which they apply. Prior work experience can include internships, projects, volunteer work, involvement in paid and unpaid activities of significance.
- Legally authorized to work in the US for any employer
PROGRAM DURATION
June 2027 - May 2028
PROGRAM BENEFITS
- Work Experience: each Fellow will rotate through several areas within a department or focus area to get a robust understanding of that area; Fellows will have an opportunity to learn from various teams and work on cross-departmental projects
- Custom Curriculum: tailored programming, workshops, and external events
- Networking: access to internal and external networking opportunities
- Career Advancement: early access to full-time roles within Brooklyn Sports & Entertainment
- Mentorship: access to Brooklyn Sports & Entertainment's mentorship program and peer-to-peer mentorship
- Compensation: the Fellowship is paid, and Fellows are benefits eligible for our competitive packages
HOW TO APPLY
The Fellowship Program will be accepting applications until Tuesday, November 17th. To apply, please submit the below documents:
- Statement of Intent (attached as a cover letter to your application): How will you contribute to Brooklyn Sports & Entertainment's values in both the short and long term? How will your participation in the Fellowship Program help you achieve your personal and professional goals? Please submit a brief essay (no more than 500 words).
PLEASE NOTE: You can only apply for one opportunity within one of the five departments. Please be thoughtful in your selection.
SALARY
$20.00 per hour + corporate benefits
WORK ENVIRONMENT
This position primarily works in an office environment; however, our program fellows may be expected to attend games and events in a paid capacity as requested. Games and events may take place on evenings, weekends and holidays.
We are an Equal Employment Opportunity (“EEO”) Employer. It has been and will continue to be a fundamental policy of the Company not to discriminate on the basis of race, color, creed, religion/creed, gender, gender identity, transgender status, pregnancy and lactation accommodations, marital status, partnership status, domestic violence victim status, sexual orientation, age, national origin, alienage, immigration, or citizenship status, veteran or military status, disability, genetic information, height and weight, arrest or conviction record, caregiver status, credit history, unemployment status, sexual and reproductive health decisions, salary history, status as a victim of domestic violence, stalking, and sex offenses, or any other characteristic prohibited by federal, state or local laws.
