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Paris, Île-de-France, France
Hybrid
About H:
H Company is a next-generation AI research and product company pioneering the future of autonomous, agentic AI. Founded to build intelligence that acts, H Company is creating the foundational infrastructure for autonomous AI systems that drive real-world outcomes across industries.
Large enterprises find H through a referral, an event or a headline, and then they land on our website. Today that moment converts too little, and we can't fully measure it. Your mission is to make our website and online channels the first source of qualified enterprise pipeline for H, worldwide
You will own H's online engine, as a senior individual contributor in the Growth pillar of our marketing strategy, alongside Brand and Product Marketing. You'll lead the redesign of our website with a web agency, own its performance and conversion, build our organic visibility on search engines and in AI answers (SEO and GEO), and steer our paid agency on LinkedIn, Google and other channels.
Your focus is the enterprise funnel: C-level and IT decision-makers in large accounts, demo requests, and long sales cycles run with our Sales and FDE teams. Every choice you make is judged on one question: does it create qualified pipeline?
You'll work hand in hand with the Brand Lead (identity), the Content Manager (words), Sales and RevOps (HubSpot), and our external web and paid agencies.
Own the redesign of h.company end to end: brief, select and steer a web agency, from architecture and UX to build, launch and iteration.
Set the site's technical standards: CMS, performance, accessibility, security, and a multi-market setup (France, UK, US) that scales.
Own tracking, analytics and attribution, with a clean integration into HubSpot, so every visit, campaign and demo request can be traced to pipeline.
Decide the platform, architecture and conversion choices; the Brand Lead owns identity, the Content Manager owns copy.
Design the journeys that turn enterprise visitors into qualified demo requests, by persona (C-level, IT and business leaders) and by use case.
Run a continuous testing roadmap (A/B tests, landing pages, forms, demo flow) and decide what ships on evidence.
Work with Sales and RevOps on lead qualification and routing, so the leads you generate are the ones Sales wants.
Lead technical and strategic SEO: site health, information architecture, keyword strategy on enterprise AI and automation topics, international SEO.
Build our presence in AI answers (ChatGPT, Perplexity, Gemini, AI Overviews): experiment, measure our share of voice, and turn what works into a method.
Partner with the Content Manager on the content that ranks and gets cited.
Own paid strategy and budget, and steer our paid agency on LinkedIn, Google and other channels (Reddit included, where it serves the funnel).
Brief, challenge and arbitrate with a pipeline logic, not a click logic: cost per qualified lead, cost per opportunity, influence on target accounts.
Support account-based campaigns on our priority enterprise accounts with Sales.
Manage the digital budget and agencies (web, paid, freelancers).
Report on performance monthly: traffic, conversion, organic and AI visibility, paid efficiency, pipeline generated.
Use our own AI agents where they help, and test new tools before others do.
The new website is live, fast, multi-market, and fully tracked from first visit to opportunity in HubSpot.
Visitor-to-demo conversion has improved by [X], and the website is a top source of qualified enterprise pipeline.
H ranks and is cited, on search engines and in AI answers, on our priority enterprise AI topics.
Paid spend is measured against qualified pipeline, and cost per opportunity is under control.
6+ years in digital marketing, growth or web, including for a B2B SaaS or tech company selling to large enterprises.
You have led a website redesign end to end with an agency, and you can show what it changed in conversion and pipeline.
You have strong technical SEO skills, and you are already experimenting with visibility in AI answers and measuring it.
You have steered paid agencies on LinkedIn and Google with a B2B pipeline logic, and you know how to brief, challenge and arbitrate.
You master analytics, tracking and attribution, and you are at ease with HubSpot.
You are data-driven and hands-on: you build your own dashboards, read the numbers, and ship.
Fluent English is required; French is a strong plus.
You have built the online engine of a company selling to large enterprises, with long cycles and a few high-value deals.
You have run international SEO and sites across Europe and the US.
You are curious about how AI changes search, and you want to be among the first to crack it.
You care about proof: a test result or a pipeline number matters more to you than a vanity metric.
You are low ego and high ownership, and you like building from the ground up.
Paris, London hybrid: 3 days a week on average in our office. Occasional travel.
Join the early days of one of WW most ambitious AI companies, and build the engine that brings it its next customers.
Real ownership: the website, organic and paid channels are yours, with a direct line to leadership.
A playground few roles offer: an AI company where you can test AI search and our own agents first.
A team of world-class researchers, engineers and operators who ship.
Competitive salary and equity.
Benefits: health insurance, meal vouchers, transport.
