The Digital Marketing Coordinator is a key support role within the Digital Marketing & Audience Development team, providing hands-on assistance across artist and label campaigns. The role will work closely with Digital, Marketing, Social & Content, Influencer and wider label teams to support domestic and international artist campaigns across paid, owned and earned digital channels. The Coordinator will build and deliver email communications, support database growth and segmentation, and maintain CRM best practice. Alongside this, they will gain broad experience across digital marketing, including social media, content, creator campaigns, digital platforms, reporting and campaign coordination.
This is an ideal opportunity for someone who is highly organised, digitally savvy, creative and passionate about music and internet culture, and who is looking to develop a broad career in digital marketing.
What you'll do:
Digital Campaign Support
- Serve as a key contact for the digital marketing team, collaborating with internal managers, artists, labels, and external partners to deliver domestic and international campaigns.
- Manage day-to-day project workflows, including campaign timelines, tracking documents, asset folders, release links, and general digital housekeeping.
- Support paid media execution, creator and influencer activations, fan acquisition pages, competitions, and pre-save campaigns
Social, Content & Owned Channels
- Support the delivery and scheduling of social media plans across label-owned platforms, including TikTok and Instagram, while contributing to overall channel strategy.
- Capture mobile-first content at live shows, events, and artist shoots, performing basic short-form video editing like cutting clips, subtitling, and adding trending audio.
- Identify strategic opportunities across social channels and campaign touchpoints to convert social followers into owned channel audiences.
CRM & Audience Development
- Build, schedule, and execute targeted email and SMS CRM campaigns for artist and label accounts, maintaining the master CRM calendar.
- Grow first-party fan databases by managing data capture across websites, pre-saves, and competitions while maintaining CRM data hygiene and privacy compliance.
- Develop, test, and optimise automated fan journeys, sign-up flows, and lifecycle messaging to improve overall campaign conversion.
Reporting & Insights
- Collect and analyse campaign metrics across social, CRM, paid media, and UGC activity using internal and external reporting tools.
- Consolidate performance data into regular reports and share actionable insights to inform future marketing strategy and campaign optimization.
Trends, Innovation & Team Development
- Monitor emerging digital trends, platform updates, streaming features, and internet culture to identify creative opportunities for artists.
- Prepare internal presentations, case studies, and educational updates for the broader marketing team and assist in key digital partner meetings
Who you are:
- Passionate about music, digital culture, and how audiences engage with artists across social, streaming, and emerging platforms.
- Creative, curious, and proactive, with an interest in audience development, CRM, and content strategy.
- Data-literate, able to interpret campaign performance and turn insights into action.
- Highly organised, adaptable, and comfortable managing multiple priorities in a fast-paced environment.
- A strong communicator and collaborative team player who enjoys working with stakeholders at all levels.
- Experience in digital marketing, CRM, social media, content, or the wider entertainment industry.
- Strong project management and organisational skills, with the ability to prioritise competing deadlines.
- Proficiency in Microsoft Office, spreadsheets, reporting tools, and the ability to quickly learn new platforms and technologies.
- Experience working within a record label, music company, creative agency, or similar environment.
- Hands-on experience delivering social media campaigns, CRM communications, or short-form video content.
- Familiarity with creative tools such as Canva, CapCut, Adobe Express, website CMS platforms, fan capture tools, and digital music marketing workflows
What we give you:
- You join a global community with the opportunity to channel your passion every day.
- Investment in your professional growth and development enabling you to thrive in our vibrant community.
- The space to accelerate progress, positively disrupt and create what happens next
- We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives.
- We provide an excellent range of benefits like private health benefits, insurances, additional leave programs, Novated car leasing options plus loads of industry discounts & perks!
Equal Opportunities
As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.
We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.
Privacy Policy
Please click here to read our privacy policy for Australia or New Zealand before beginning the application process as you will need to agree to the terms of the policy before submitting your information.
