NEXTGEN, an Exclusive Networks Company, is a unique next-generation business model helping drive growth for technology vendors, reseller partners and end-customers. We offer a carefully curated and complementary portfolio of leading enterprise software and value-added cloud solutions.
Our collaborative approach makes it easy for technology partners to do business with scaling startups through to globally recognized blue-chip vendors offering innovative and evolving product solutions and services.
DUTIES AND RESPONSIBILITIES | About the role
Reporting to the Head of Channel Marketing, the Digital Marketing Manager - ANZ supports the NEXTGEN Channel and Corporate Marketing team by planning, building, executing, optimizing and reporting on digital marketing activity across Australia and New Zealand.
The role works closely with Channel Marketing, Corporate Marketing, Vendor Business Managers, Sales, oSpace, Operations, external agencies and selected vendor and partner contacts to ensure campaigns are delivered on time, on brand and with clear visibility of performance.
The role also acts as a regional HubSpot digital marketing lead and escalation point, supporting campaign automation, data quality, reporting, process improvement and adoption of HubSpot best practices across the ANZ marketing team.
This is a 12-month fixed-term contract to cover a period of parental leave.
Key Accountabilities
- Plan, build, execute and optimise ANZ-focused digital marketing campaigns that support NEXTGEN channel, corporate, vendor, partner and business unit objectives.
- Work closely with the Head of Channel Marketing and Head of Corporate Marketing to support integrated marketing plans and translate campaign objectives into effective digital journeys, assets and reporting.
- Develop and manage digital campaign assets, including EDMs, landing pages, forms, nurture sequences, event communications, LinkedIn campaign assets, social posts, digital advertising copy and reporting dashboards.
- Own day-to-day campaign build and execution in NEXTGEN marketing automation platforms, ensuring workflows, segmentation, lists, forms, tracking links, approvals and reporting are accurate and fit for purpose.
- Provide HubSpot and associated marketing technology support to regional marketing users, including troubleshooting, campaign setup guidance, automation support and escalation of complex issues where required.
- Support vendor-funded and partner-facing campaigns, ensuring digital activity is executed within agreed timeframes and supports engagement, MQL, SQL, opportunity and pipeline outcomes.
- Support Corporate Marketing activity, including brand campaigns, thought leadership, events, PR amplification, internal communications and broader NEXTGEN digital presence across ANZ.
- Use data and analytics to interrogate campaign performance, identify insights, optimise activity and provide recommendations that improve engagement, conversion and marketing-influenced pipeline.
- Maintain reporting visibility for internal and external stakeholders using relevant marketing automation, CRM and project management platforms.
- Support marketing data quality and hygiene, including list uploads, segmentation, suppression management, consent requirements, campaign attribution, integrations and data quality checks.
- Assist with event marketing execution across ANZ, including invitation journeys, reminder emails, registration pages, attendee communications, post-event follow-up and performance reporting.
- Collaborate with external agencies, designers, copywriters and suppliers to brief, coordinate and deliver approved campaign components, including design assets created in systems such as Adobe Creative Suite and Canva.
- Contribute to the testing, rollout and adoption of new HubSpot features, tools, templates, standards, processes and playbooks, in collaboration with the HubSpot Marketing Lead and regional HubSpot Super Users.
- Identify opportunities to improve NEXTGEN automation, digital channels, templates, reporting processes and campaign workflows.
- Work closely and collaboratively with the NEXTGEN Marketing team across ANZ and support ad hoc digital marketing, content, reporting and campaign execution requirements as needed.
- From time to time you may be required to assume additional responsibilities other than those specified above.
QUALIFICATIONS AND EXPERIENCE | About you
- You are a commercially minded, data-driven digital marketer who knows how to turn strategy into campaigns, campaigns into engagement, and engagement into measurable marketing-influenced pipeline.
- You have 3+ years of experience across B2B digital marketing, ideally within technology, SaaS, cybersecurity, cloud, distribution or the IT channel ecosystem. You are highly organised, curious, accountable and comfortable managing multiple stakeholders, priorities, campaigns and deadlines without losing sight of the detail.
- You understand the power of marketing automation, CRM, reporting and digital channels, and are confident working with platforms such as HubSpot, Marketo, Eloqua, Salesforce, LinkedIn Campaign Manager, Google Analytics and project management tools such as Trello, Asana or Monday.com.
- You value strong stakeholder relationships, have a high say/do ratio, and know how to collaborate with channel marketing, corporate marketing, vendor, sales, operations, agencies and business unit teams to deliver high-quality outcomes.
We are proud to be an Equal Opportunity Employer. We are committed to the recruitment and hiring of individuals from diverse backgrounds and experiences, as we believe this strengthens our ability to develop superior solutions, make informed decisions, and better serve our valued customers. We do not discriminate against individuals on the basis of race, religion, color, national origin, gender, sexual orientation, disability status, or any similar characteristic. Employment decisions are made solely on the basis of qualifications, merit, and business need. Please click here to review our Diversity and Inclusion Policy for further information.
We care about your data: please click here to read our Recruitment Data Protection Policy prior to applying, and therefore sharing your data with us.
Our benefits include:
- Birthday Leave
- Wellbeing Leave
Please note that visa sponsorship is not available for this role; applicants must have permanent and unrestricted working rights.
If you think the open position you see is right for you, we encourage you to apply!
Our people make all the difference in our success.
