Digital Marketing Specialist

The Role

As our Digital Marketing Specialist, you will be an experienced individual contributor responsible for driving performance across our paid digital channels, including SEM, display, and social advertising, and ensuring spend is directed where it will have the greatest impact.

This role is fully proficient within digital marketing, uses sound judgment to evaluate performance data and select the right methods for optimization, and creatively solves varied campaign challenges across audiences, channels, and account tiers. You will work independently within established practices while building effective networks with internal partners, our digital agency, and external platform contacts to improve campaign outcomes.

Responsibilities

Agency Collaboration and Campaign Strategy

• Work with our digital agency on campaign ideation, creative strategy, targeting, segmentation, and budgeting across SEM, display, and social advertising channels.
• Use established campaign practices and sound judgment to reach the right accounts and buyers with the right message.

Full-Funnel Performance Measurement

• Measure and report on performance across metrics that span the full buyer's funnel, from top-of-funnel awareness and engagement through pipeline and revenue impact.
• Evaluate identifiable factors and translate results into clear, actionable insights for stakeholders.

Cross-Functional Campaign Integration

• Collaborate with cross-functional teams, including product marketing, field marketing, and demand generation, to support their initiatives.
• Bring integrated, cohesive campaigns to life across paid digital channels.

Account Tiering and ABM-Aligned Spend

• Apply an account tiering and ABM approach to digital spend.
• Adjust budget, targeting, and prioritization based on account tier so that investment scales with account value and strategic importance.

Experimentation and Optimization

• Develop and run structured tests across digital campaigns, including creative, targeting, channels, and bidding strategies.
• Resolve performance issues in creative ways, improve outcomes, and inform practical recommendations for broader digital strategy.

Market and Channel Trends

• Stay on top of current market trends.
• Identify new and emerging channels, tools, and tactics.
• Bring forward recommendations to keep 6sense's digital program ahead of the curve.

Budget and Resource Management

• Manage budgets across SEM, display, and social channels effectively.
• Ensure spend is allocated to maximize ROI and pipeline contribution.

 

Performance Measurement

Full-Funnel Digital Performance

• Performance across the full buyer's funnel, from impressions and engagement to pipeline and revenue.
• Clear attribution back to channel and campaign.

Account Tier Efficiency

• Efficiency of spend allocation across account tiers.
• Measured by engagement and pipeline generated relative to investment at each tier.

Experimentation Velocity and Impact

• Number and quality of tests run through the experimentation framework.
• Resulting lift in campaign performance.

Agency and Cross-Functional Execution Quality

• On-time, on-strategy delivery of campaigns developed with the digital agency and cross-functional partners.
• Measurable performance improvement as a result.

 

Competencies and Behaviors

Digital Channel Proficiency

• Fully proficient in SEM, display, and social advertising platforms.
• Demonstrates sound judgment in selecting appropriate methods, techniques, and tactics for a given audience, account tier, and campaign objective.

Revenue-First Thinking

• Connects every campaign to pipeline and revenue.
• Does not measure success by impressions or clicks alone.
• Asks "What did this produce?" and builds campaigns designed to answer that question.

Analytical Judgment

• Comfortable evaluating diverse performance data.
• Identifies the factors that matter most.
• Forms hypotheses and designs tests that produce clear, decision-ready answers.

Internal and External Networking

• Builds productive relationships with senior internal partners, the digital agency, and external platform contacts.
• Removes blockers, improves execution, and strengthens campaign outcomes.

Curiosity and Adaptability

• Actively tracks emerging channels and market shifts.
• Quickly tests and adopts approaches that improve performance.

 

Qualifications

• Typically 5+ years of relevant experience with a bachelor's degree, or 3+ years with a master's degree.
• Hands-on experience managing SEM, display, and social advertising campaigns, ideally in partnership with an external agency.
• Experience measuring and reporting on full-funnel performance, connecting top-of-funnel digital activity to pipeline and revenue outcomes.
• Experience applying an account tiering or ABM approach to digital spend, adjusting targeting and budget based on account prioritization.
• A track record of building and running experimentation frameworks to drive continuous improvement in paid digital performance.
• Familiarity with the B2B SaaS marketing technology ecosystem, including ad platforms, analytics tools, and ABM/intent data providers.
• Full understanding of digital marketing within a B2B SaaS environment, with the ability to resolve campaign performance issues in creative, practical ways.