Digital Marketing Specialist, Search

Accountabilities

• Analyze, develop, and implement search marketing campaigns that improve dealer website visibility and help consumers find relevant products and services.

• Manage daily paid search campaign performance, ensuring activities remain aligned with client objectives and allocated budgets.

• Apply SEO and SEM best practices to improve search visibility, campaign effectiveness, and website performance.

• Work within dealer website platforms to identify and implement website optimization opportunities.

• Monitor keyword performance, evaluate campaign results, and identify trends or areas requiring improvement.

• Prepare monthly performance reports for clients, translating campaign data into clear insights and actionable recommendations.

• Recommend campaign adjustments based on performance analysis, keyword trends, industry research, and evolving client needs.

• Conduct industry research and gather competitive intelligence to identify relevant search opportunities and inform campaign strategies.

• Act as a point of contact for customer-related inquiries, supporting end consumers and coordinating with internal teams to resolve issues.

• Identify value-added features and improvements that enhance the consumer experience and support client objectives.

• Collaborate with Sales, Customer Support, and other business teams to ensure effective campaign delivery and a consistent customer experience.

• Participate in periodic account reviews, presenting performance insights and opportunities for continued optimization.

Requirements:

• Basic understanding of search engine optimization (SEO) and search engine marketing (SEM), including their principles, practices, and applications.

• Experience building and managing paid search or SEM campaigns, including budget allocation and performance monitoring.

• Knowledge of on-site and technical SEO practices, with the ability to identify opportunities to improve website visibility.

• Familiarity with Google Ads, Bing Ads, and Google Analytics for campaign management, measurement, and reporting.

• Strong analytical skills, including the ability to interpret marketing data, evaluate campaign performance, and identify actionable insights.

• Ability to create and present spreadsheets, charts, graphs, and marketing performance reports in a clear and professional manner.

• Proficiency in Microsoft Office, particularly Excel, Word, and PowerPoint.

• Familiarity with Google Workspace tools, including Docs, Sheets, and Drive.

• Strong written and verbal communication skills, with the ability to explain performance findings and recommendations to clients and internal stakeholders.

• Good organizational and time-management skills, with the ability to manage multiple campaigns and priorities.

• Collaborative mindset and ability to work effectively with cross-functional teams.

• A Bachelor's degree in Marketing or a related field is considered an asset.

• Approximately 1 year of relevant professional experience is an advantage.

Benefits:

• Expected annual salary range of CAD 55,000–60,000, subject to the applicable compensation structure.

• Up to 31 days of paid time off during the first year.

• Comprehensive medical, dental, and vision coverage.

• Retirement savings plan with employer matching.

• Wellness program supporting employee health and well-being.

• Flexible leave options.

• Access to LinkedIn Learning and continuing education opportunities.

• Supportive and inclusive work environment with opportunities for professional development.

• Exposure to an international network of digital marketplace businesses.

• Potential participation in a Global Talent Exchange Program, offering opportunities to collaborate with teams across different countries.