Digital Marketing Specialist / Spécialiste en marketing numérique

Accountabilities:

• Develop and optimize lifecycle marketing strategies across e-commerce brands, using email, SMS, automated customer journeys, segmentation, and post-purchase communications to improve retention and loyalty.

• Manage customer engagement initiatives designed to increase repeat purchases, marketing opt-ins, and long-term customer value.

• Identify and develop new customer acquisition opportunities through creators, ambassadors, influencers, affiliates, and strategic partnerships.

• Apply lifecycle marketing strategies to the motorcycle dealership business, including automated communications for test rides, vehicle deliveries, service reminders, and trade-ins.

• Manage and coordinate an external digital marketing agency, monitoring campaign execution, reporting, lead generation, and overall performance.

• Support paid digital advertising initiatives across Google Ads and Meta Ads, evaluating results and identifying opportunities to improve campaign effectiveness.

• Analyze customer acquisition funnels across marketing channels, establish performance visibility, identify drop-off points, and improve conversion rates and acquisition efficiency.

• Use GA4, CRM data, retention metrics, campaign reports, and A/B testing to measure performance and guide marketing decisions.

• Audit existing lifecycle programs, customer data, paid advertising, CRM processes, and agency performance to establish baseline KPIs and prioritize improvements.

• Develop and monitor performance indicators across the e-commerce and dealership businesses, with equal emphasis on each area.

• Contribute to the launch and growth of loyalty and paid membership programs, including member onboarding and engagement journeys.

• Track results such as 30-day and 90-day repeat purchase rates, marketing opt-in rates, new customer acquisition, qualified leads, cost per qualified lead, lead-to-sale conversion, and customer retention.

• Collaborate with French- and English-speaking colleagues and stakeholders to coordinate initiatives across business units.

Requirements:

• At least 5 years of experience in digital marketing, growth marketing, or lifecycle marketing, ideally within an e-commerce environment.

• Hands-on experience building automated email and SMS journeys, customer segmentation strategies, and customer retention programs.

• Strong experience with Klaviyo or a comparable CRM platform, Meta Business Suite, and other marketing automation tools.

• Good understanding of Google Ads and Meta Ads, including the ability to manage external agencies and evaluate campaign performance.

• Experience using GA4, customer retention metrics, campaign reporting, and A/B testing to assess and improve marketing results.

• Demonstrated ability to analyze acquisition funnels, identify conversion barriers, establish performance tracking, and improve customer acquisition efficiency.

• Experience with creator, influencer, affiliate, or partnership marketing is an asset.

• Professional fluency in both French and English, written and spoken, with the ability to collaborate regularly with colleagues in both languages.

• Preferred: Experience with customer loyalty or paid membership programs.

• Preferred: Marketing experience in powersports, automotive, marine, dealership, or outdoor recreation industries.

• Preferred: Familiarity with dealership CRM systems.

• Preferred: Personal interest or experience in motorcycles, powersports, boating, or outdoor activities.

• Professional proficiency in English is required, as the role involves regular communication with English-speaking customers outside Quebec and the use of English-language documentation, tools, platforms, and systems.

Benefits:

• Health insurance: Coverage including medical, dental, vision, and life insurance.

• Work environment: Modern, newly built office with clean facilities and ergonomic workstations.

• Location: Montreal office within approximately a five-minute walk of Du Collège metro station on the orange line.

• Parking: Free on-site parking.

• Remote-work support: A work-from-home allowance is available for remote-work opportunities to help improve your home workspace. The position's precise remote or hybrid arrangement is not specified.

• Food and refreshments: Unlimited complimentary healthy snacks and drinks.

• Team environment: Opportunity to work with energetic, respectful, and friendly colleagues.

• Additional perks: Team events, branded apparel, special equipment deals, and other employee activities.

• Salary, bonus arrangements, paid leave, and retirement benefits are not specified in the job description.