Role Summary
The Digital Media Manager is responsible for planning, executing, monitoring, and optimizing digital media campaigns across multiple platforms and client accounts. The role works closely with clients and internal teams to deliver effective digital media strategies that drive business growth and campaign performance.
The successful candidate will combine strong digital media expertise, analytical thinking, and stakeholder management skills to ensure campaigns are delivered efficiently, on budget, and in line with client objectives.
Key Responsibilities
Digital Media Strategy & Campaign Management
- Develop and execute digital media strategies aligned to client objectives and campaign goals.
- Plan and manage campaigns across digital channels including paid social, search, display, video, programmatic, and influencer platforms.
- Monitor campaign performance and optimize campaigns based on agreed KPIs and performance insights.
- Identify new digital opportunities, audience trends, and innovative media solutions for clients.
- Ensure campaigns are delivered on time, within budget, and to a high standard.
Reporting & Performance Analysis
- Analyze campaign performance data and provide actionable insights and recommendations.
- Track key digital metrics including reach, engagement, conversions, ROI, and media efficiency.
- Prepare regular campaign reports and presentations for clients and internal stakeholders.
- Support data-driven decision-making through performance analysis and reporting.
Client & Stakeholder Management
- Serve as a key point of contact for clients on digital media-related matters.
- Build and maintain strong working relationships with clients, media partners, and internal teams.
- Present campaign strategies, performance updates, and recommendations to clients.
- Collaborate closely with creative, content, strategy, and client service teams to ensure integrated campaign delivery.
Budget & Process Management
- Support the management of campaign budgets, media spend, reconciliations, and invoicing processes.
- Ensure financial and operational processes are followed throughout campaign execution.
- Monitor campaign pacing to ensure efficient budget utilization and delivery against targets.
Team Collaboration & Support
- Work closely with the wider digital team to ensure effective planning and execution of campaigns.
- Support knowledge sharing, collaboration, and continuous improvement within the team.
- Provide guidance and support to junior team members where required.
Required Qualifications & Experience
Required
- Bachelor’s degree in marketing, Communications, Business, or a related field.
- Minimum of 3–5 years’ experience in digital media planning and campaign management.
- Strong understanding of digital media platforms and campaign optimization.
- Experience managing digital campaigns across multiple platforms and client accounts.
- Strong analytical, communication, and presentation skills.
- Excellent attention to detail and project management skills.
Preferred
- Experience working in a media, advertising, or digital agency environment.
- Digital media certifications such as Google Ads or Meta Blueprint are an added advantage.
Technical Skills & Competencies
- Proficiency in digital media planning and buying tools.
- Experience with analytics and reporting platforms such as Google Analytics and Meta Business Suite.
- Strong understanding of campaign performance metrics and optimization techniques.
- Good budget management and reporting capability.
- Ability to manage multiple projects in a fast-paced environment.
Behavioral Competencies
- Strong interpersonal and relationship management skills.
- Solution-oriented with strong problem-solving abilities.
- Highly organized and accountable.
- Collaborative team player with a proactive attitude.
- Ability to work effectively under pressure and manage competing priorities.
Success in This Role Will Include
- Delivering effective and well-optimized digital campaigns for clients.
- Building strong client relationships and providing excellent service delivery.
- Ensuring campaigns achieve agreed performance objectives and KPIs.
- Supporting the growth of digital capabilities and best practices within the team.
Company Overview
Ogilvy Africa is the largest network agency on the continent catering to 40 countries with a team of ~900 people across Central, East and West Africa. Headquartered in Nairobi - Kenya, Ogilvy Africa manages a portfolio of over 100 brands for clients such as AB Inbev, Airtel, Africa CDC, Bill & Melinda Gates, Coca-Cola, Diageo, Distell, Equity Bank, Exxon Mobil, Kenya Airways, Mastercard Foundation, Mondelez, NCBA, Nestle, Philips, PWC, SAB Miller, Sanlam, Standard Chartered, Total, Tullow, UNICEF, Unilever, Visa, Vodafone and WWF amongst others.
We offer services across the full spectrum of marketing domains including advertising (on and offline), Customer Engagement & Commerce, Digital Transformation, Shopper Marketing, Media, PR & Influence; all under one unified setup. We’ve also created proprietary marketing products in areas such as real-time marketing, social intelligence, virtual experiences, influencer management, e-commerce enablement and content hubs. Our unique operating model, One Ogilvy, allows clients and brands to cut the complexity of agency structures and create seamless omni-channel experiences for their consumers, across touchpoints. Fuelled by the holy trinity of content, data and technology; Ogilvy Africa strives to be the best-practice agency model, for Developing & Emerging markets.
In our 20+ years in Africa, we have won the highest number of regional and global awards for the region including Cannes Lions, Clio awards, Dubai Lynx Festival, SABRE Awards (Global and Africa); to name a few.
Ogilvy is a leading global creative network of WPP. Launched by David Ogilvy over 70 years ago, it’s referred-to as the Agency of Giants, by several industry experts.
Ogilvy Beliefs
People need regular OS upgrades: Even the best OS will be obsolete tomorrow unless it's constantly upgraded. The same is true for people.
We need more cows than milkmen: We are a culture of practitioners, not managers. We contribute before we comment.
Creative about creativity: Creativity is, and will always be, our differentiator. Creativity now includes the holy trinity of Data-Content-Tech.
Diversity is a competitive advantage: New profiles, new skills, and new styles of leadership make us a stronger company.
Collaborative advantage > Competitive advantage: Find partners who are on top of their game at the skill set we need. It's the only way to scale at speed without pretending to have all the answers.
Team > Individual: You get a lot more done when everyone stops worrying about who gets credit at the end. Teams succeed, individuals fail.
Fail often, fail fast: We see the intrapreneur in all our people and encourage a culture of pilots. Test, succeed, and scale; or fail fast, learn from the failure, and start something new.
