Digital Product Manager

You are as unique as your background, experience and point of view. Here, you’ll be encouraged, empowered and challenged to be your best self. You'll work with dynamic colleagues - experts in their fields - who are eager to share their knowledge with you. Your leaders will inspire and help you reach your potential and soar to new heights. Every day, you'll have new and exciting opportunities to make life brighter for our Clients - who are at the heart of everything we do. Discover how you can make a difference in the lives of individuals, families and communities around the world.

Job Description:

Prospr is Sun Life's digital front door for Canadians — startup velocity inside a Fortune 500. We're revolutionizing how Canadians access insurance and wealth solutions by building a platform that lets people buy products the way they want to: online in minutes or virtually via a team of trusted, licensed Advisors.

We're not playing it safe. We're building with AI and creating omnichannel experiences—at the speed customers now expect.

The Role

You own outcomes—end to end.

As a Digital Product Manager, you own the end-to-end product lifecycle, strategy, execution, and commercial impact for your product domain. You set the product vision and define KPIs—then remove friction so your engineering and design squads can ship innovative experiences to help our clients reach their goals.

You'll operate with the velocity and accountability of a tech startup while navigating enterprise systems and stakeholders. You'll challenge the status quo, build a high-performance, product-led culture, and prove Sun Life can move as fast as the InsurTech competitors we're taking on.

What You'll Do

You set the product strategy and define success metrics—then make it easy for your squads to build and ship.

What Success Looks Like

• Consistent Delivery: Squads ship consistently and predictably with high quality, with each release driving business outcomes.

• Squad Leadership: You lead cross-functional squads of engineers, designers, and data analysts toward a unified vision.

• Autonomous Execution: Teams operate autonomously without constant escalation, driven by clear product requirements.

• Stakeholder Trust: Leadership trusts your judgment, product roadmap commitments, and strategic alignment.

• Scalable Systems: You have built a product ecosystem that scales customer growth without performance bottlenecks.

• Commercial Metrics: You are accountable for product outcomes tied to user acquisition, engagement, and business performance.

• Data-Driven Cadence: You define and track product usage, adoption, and operational metrics to ensure predictable growth.

• Strategic Partnership: You partner with engineering and design leaders on platform strategy and technical trade-offs.

Who You Are

• Product Leader: Product manager from product-driven companies—tech startups, scale-ups, or high-velocity digital product orgs.

• Strategic Executioner: Strategic but execution-focused—you set direction, empower teams, and stay close to delivery using data to drive decisions.

• Cross-Functional Champion: Strong collaborator—you build a strong culture, develop shared understanding, and hold high quality standards.

• Technically Credible: Understands complex architectures, can navigate AI/technical constraints, and effectively challenges engineering trade-offs.

• Thrives in Ambiguity: Comfortable navigating both startup chaos and enterprise constraints to deliver results.

• Ownership Mentality: Accountable for commercial and user outcomes, not just shipping features or outputs.

• Startup DNA: You've competed against InsurTech/FinTech players and know what it takes to win.

What You Bring

• 3+ years of professional digital product management experience, with specific expertise in direct-to-consumer (D2C) solutions.

• Demonstrated success owning end-to-end product lifecycles (ideation to  planning to build to launch to optimization) with measurable business growth.

• Strong technical and UX breadth: Ability to partner deeply with engineering on complex integrations and with design on seamless user journeys.

• Experience running an agile product cadence: Prioritization, roadmap planning, dependency mapping, and user testing.

• Data fluency: Proven ability to translate business goals into actionable product KPIs, tracking metrics to drive continuous improvements.

• Stakeholder management: Experience partnering with senior leadership to navigate risk, legal/compliance, and timelines in a complex environment.

Why This Role

• High-Impact Work: Build products that directly shape Sun Life's future, with your features reaching real users quickly.

• Leadership Opportunity: Lead product direction, influence cross-functional teams, and shape the culture of a growing division.

• Autonomy and Ownership: Make decisions, drive solutions, and see the direct impact of your work on Canadian consumers.

• Learn and Grow Fast: Exposure to new technologies like AI, complex financial systems, and the full product lifecycle in a compressed timeframe.

• Collaborative, Innovative Culture: Work with passionate, talented people who move fast and support each other.

• Flexible Workstyle: In office 2-3 days per week, hybrid the rest of the week.

#LI-Hybrid

The Base Pay range is for the primary location for which the job is posted. It may vary depending on the work location of the successful candidate or other factors. In addition to Base Pay, eligible Sun Life employees participate in various incentive plans, payment under which is discretionary and subject to individual and company performance. Certain sales focused roles have sales incentive plans based on individual or group sales results.  

Diversity and inclusion have always been at the core of our values at Sun Life. A diverse workforce with wide perspectives and creative ideas benefits our Clients, the communities where we operate and all of us as colleagues. We welcome applications from qualified individuals from all backgrounds.

Persons with disabilities who need accommodation in the application process, or those needing job postings in an alternative format, may e-mail a request to thebrightside@sunlife.com.

We are proud to be a hybrid organization that offers our employees the choice and flexibility to work from both the office and virtually based on the needs of the business, our Clients and you! Several work options are available and can be discussed throughout the selection process depending on the role requirements and individual needs.

We may use artificial intelligence to support candidate sourcing, screening, interview scheduling.

We thank all applicants for showing an interest in this position. Only those selected for an interview will be contacted.

Salary Range:

80,000/80 000 - 128,000/128 000

Job Category:

Product

Posting End Date:

12/06/2026