Digital Product Marketing Manager, USP–NF

Accountabilities

The Digital Product Marketing Manager will own and optimize the email and lifecycle marketing engine while supporting integrated product marketing initiatives. The role requires independent leadership, cross-functional coordination, and a strong focus on measurable business outcomes. Key responsibilities include:

• Own the email marketing strategy and roadmap for USP–NF, including nurture, onboarding, activation, renewal, win-back, product announcements, release-cycle communications, and monthly newsletters.

• Design and build multi-step customer journeys and dynamic-content campaigns in Marketo, using behavioral and lifecycle-stage segmentation.

• Develop and edit email content from start to finish, including subject lines, messaging frameworks, and calls to action tailored to different customer personas.

• Lead structured A/B and multivariate testing programs, documenting hypotheses, results, and insights to improve campaign performance.

• Manage email list health, deliverability, suppression rules, and database hygiene.

• Define and monitor key performance indicators, including engagement, conversion, pipeline influence, and renewal contribution.

• Build performance reports and dashboards, translating campaign data into actionable recommendations for leadership.

• Plan and execute integrated digital campaigns across email, websites, landing pages, organic social media, and paid channels.

• Apply established product messaging and positioning to audience-specific marketing assets for pharmaceutical, biotechnology, and regulatory audiences.

• Support persona development, audience segmentation, and market research across customer groups such as quality control, quality assurance, regulatory affairs, R&D, and pharmacopeia specialists.

• Develop sales enablement materials, including landing pages, one-pagers, renewal collateral, and email sequences for sales teams.

• Contribute to thought-leadership content and initiatives that strengthen product awareness and customer engagement.

• Serve as the marketing lead for USP–NF, partnering with Product Management and Customer Success to align messaging, campaign timing, audience priorities, and objectives.

• Independently manage lifecycle marketing priorities, testing roadmaps, and reporting schedules with minimal day-to-day supervision.

• Coordinate content reviews and approvals with subject-matter experts and stakeholders in a matrixed environment, proactively resolving conflicts and competing priorities.

• Mentor and guide junior colleagues, contractors, and agency partners on email marketing best practices.

• Drive measurable improvements in audience engagement, marketing-influenced pipeline, subscription acquisition, renewal contribution, campaign awareness, and qualified lead generation.

Requirements:

The ideal candidate brings substantial experience in B2B digital and lifecycle marketing, particularly in subscription-based environments. They should combine hands-on marketing automation expertise with strong analytical, writing, and stakeholder management skills. Required qualifications include:

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent relevant professional experience.

• At least 6 years of progressive experience in digital marketing, product marketing, or lifecycle email marketing within a B2B or subscription-based environment.

• At least 4 years of hands-on experience independently managing end-to-end lifecycle email programs using Marketo or a comparable platform.

• Demonstrated experience developing email strategies, designing customer journeys, writing copy, building and deploying campaigns, conducting A/B testing, and measuring results.

• Strong proficiency in marketing automation platforms, with Marketo preferred; experience with HubSpot, Pardot, Eloqua, or similar tools is also considered.

• Expertise in audience segmentation, dynamic content, journey development, and email deliverability management.

• Working knowledge of B2B funnel metrics, marketing attribution, and CRM/marketing automation integrations, such as Salesforce and Marketo.

• Experience marketing subscription-based or renewable products, including renewal campaigns, customer retention initiatives, and lifecycle analytics.

• Strong analytical capabilities and the ability to translate performance data into strategic decisions and recommendations.

• Exceptional written communication skills, including the ability to turn complex technical or regulatory topics into clear, engaging, benefit-oriented marketing messages.

• Experience in customer-facing or customer outreach roles.

• Proven ability to manage multiple stakeholders and competing priorities within a matrixed organization.

• Strong problem-solving, prioritization, and execution skills in a dynamic, cross-functional environment.

Additional preferred qualifications include:

• Familiarity with generative AI tools such as ChatGPT and Microsoft Copilot to improve workflows and automate processes.

• Demonstrated commitment to public health, patient safety, or consumer protection.

• Ability to build credibility quickly with stakeholders and contribute to inclusive, collaborative working environments.

This is an individual contributor position with no direct supervisory responsibilities.

Benefits:

• Annual base salary range of $101,042–$142,429.50, depending on skills, experience, qualifications, internal equity, and other job-related factors.

• Target annual bonus, with the percentage varying according to the level of the role.

• Comprehensive healthcare coverage and benefits designed to support employees and their families.

• Company-paid time off.

• Retirement savings benefits.

• Programs and resources supporting employees' personal, physical, and financial well-being.

• Remote work opportunity, subject to residency in one of the following states: Maryland, Virginia, Washington D.C., Pennsylvania, West Virginia, California, Michigan, Illinois, Kansas, Florida, North Carolina, or Minnesota.

• Travel commitment of up to 10% to support conferences and related activities.