Director, Acquisition, Provider Growth

Your Impact on Our Mission

We think the way businesses approach customer growth needs to be reinvented.

For years, acquisition marketing has been built around channels, campaigns, media plans, and predefined funnels. But providers do not discover, evaluate, and choose products along the paths we create for them. They search, compare, ask peers, respond to changing business needs, and increasingly find answers through new platforms and AI-powered experiences.

We believe the future of acquisition is understanding what providers are trying to accomplish, recognizing where Zocdoc can help, and finding intelligent, creative ways to show up with something useful. That means building an acquisition system that is relevant to the provider, responsive to intent, and accountable to real business outcomes.

As Director, Provider Growth Acquisition, you will have the opportunity to build that system at Zocdoc. You will define how we find the providers we are best positioned to serve, how we earn their attention, how we turn interest into action, and how we learn what creates durable growth. You will also own the performance of that system: balancing ROAS and efficiency with incremental new active providers, MQL quality, and the long-term value of the providers we acquire.

You will report to the VP, Provider Growth and help define what acquisition-led growth can look like at Zocdoc.

Your day-to-day...

• Build the strategy, roadmap, and operating model for Provider Acquisition, translating them into shipped programs and measurable business outcomes.
• Own acquisition performance and investment decisions: deliver MQL volume and quality, improve conversion to active providers, grow incremental new active providers, and meet ROAS or payback expectations while building long-term provider value.
• Establish the performance framework, data, instrumentation, attribution, and reporting that connect investment to MQLs, sign-ups, conversion, incremental lift, provider LTV, and revenue by segment, specialty, geography, account, and program. Use channel reporting and incrementality testing to distinguish true impact from credited activity.
• Define the audiences and markets where Zocdoc is best positioned to win, prioritize provider segments and account tiers, and match investment to opportunity, from scalable reach to 1:1, 1:few, and 1:many ABM.
• Reimagine acquisition as a connected growth system, bringing ABM, paid and organic search, web experiences, CRO, and field events together around shared audiences, messaging, and provider needs.
• Run a fast learning loop through bold experiments across audiences, channels, creative, offers, landing pages, journeys, events, partnerships, and emerging tools; scale what works and stop what does not.
• Partner with Sales, Product Marketing, Events, Marketing Operations, Data Science, and other growth leaders to align on audience definitions, handoffs, priorities, and decisions.
• Recruit, lead, coach, and develop the team; hire for the capabilities the function needs next, set a high bar, and create clarity across a growing portfolio of work.
• Lead the team’s priorities, planning, and operating cadence while staying close to the work, shaping strategy, reviewing creative and experiences, interrogating performance, and resolving obstacles as the function takes shape.

You’ll Enjoy This Role If You...

• Want a real builder challenge. We’ve experimented across ABM, paid and organic search, web, CRO, and events, but haven’t yet turned them into a connected, repeatable acquisition engine. You’ll help decide what to build, where to focus, and what to stop.
• Are motivated by ownership with visible business stakes. Your decisions will affect MQL quality, incremental active providers, ROAS or payback, conversion, and provider LTV.
• Are comfortable starting without a playbook. You can work with incomplete data and uneven foundations, form a point of view, get a test into market, learn quickly, and adjust.
• Like working at both altitudes: setting strategy and then getting into the details of audiences, campaigns, creative, landing pages, and performance data to unblock progress.
• Are excited to build the team as well as the function. There are teammates to partner with, but you’ll need to identify capability gaps, hire thoughtfully, and create clarity and momentum as the team grows.
• See paid, organic, web, ABM, and events as different ways to solve the same problem: helping the right providers discover, understand, and act on value.
• Are curious about new ways to find providers and earn their attention, including new channels, partnerships, content formats, data sources, and AI-enabled approaches and willing to test ideas that may not work before discovering the ones that do.
• Are energized by creating structure where today there is mostly ad hoc work and turning early lessons into repeatable capabilities.

You’ll Be Successful in This Role If You...

• Bring 10+ years leading acquisition, growth, demand generation, digital, performance, or integrated marketing, including 5+ years hiring and managing teams.
• Have built acquisition capabilities from strategy through activation, conversion, measurement, and scale.
• Bring deep expertise in performance marketing and strong working fluency across ABM, paid and organic search, SEO/AEO, website strategy, CRO, and field marketing.
• Have owned budgets and outcomes against a rigorous scorecard including ROAS or payback, incremental acquisition, MQL quality, funnel conversion, and provider or customer LTV.
• Are analytically rigorous: design experiments, assess incrementality, understand attribution limits, and translate results into investment decisions.
• Connect channel performance to qualified pipeline, active providers, revenue, and durable provider value and make clear trade-offs between near-term efficiency and long-term growth.
• Build strong cross-functional partnerships and create focus, momentum, and accountability in ambiguous environments.
• Communicate with clarity and influence, from aligning senior stakeholders to giving a growing team focus, confidence, and momentum.

Benefits

• Flexible, hybrid work environment at our convenient Soho location
• Unlimited vacation
• 100% paid employee health benefit options, including medical, dental, and vision
• Commuter benefits
• 401(k) with employer-funded match
• Corporate wellness program with Wellhub
• Sabbatical leave for employees with 5+ years of service
• Competitive paid parental leave and fertility/family planning reimbursement
• Cell phone reimbursement
• Catered lunch every day, along with beverages and snacks
• Employee Resource Groups and ZocClubs to promote shared community and belonging