Director, Audience & Connections Strategy

The Role

The Director, Audience & Connections Strategy at Wpromote x Giant Spoon will be a key strategic partner, blending audience intelligence with connections planning to design cross-channel strategies that connect brands with their most valuable consumers. As an individual contributor reporting to the VP,  Strategy & Insights, this person will apply data, insights, and cultural understanding to develop meaningful, cross-channel communication strategies across media touchpoints for assigned clients.

You must have deep expertise in both audience strategy and connections planning, with the ability to turn complex insights into actionable, full-funnel strategies that deliver cohesive, connected brand experiences. This role is built for someone who can think holistically about how audiences engage across platforms and bring that vision to life through smart, integrated media solutions.

You Will Be

• Contributing to the development of comprehensive connections strategies across paid, owned, and earned channels

• Conducting analysis and research to uncover category, cultural, and consumer insights

• Creating meaningful consumer journeys that map the path to purchase, identify key moments of influence, and inform cross-channel strategy decisions

• Serving as a strategic thought partner to clients, providing expert guidance on media investment decisions

• Collaborating closely with media, data, account and creative teams, ensuring strategic guidance aligns with broader campaign objectives

• Defining the measurement framework across the consumer journey, ensuring we aren't just tracking "clicks," but meaningful business outcomes

• Representing the agency's strategic point of view in client presentations and new business pitches

• Leading strategy and insights on new business pitches and collaborating closely with media strategy

• Contributing to thought leadership initiatives that position the agency as an industry leader

• Providing strategic guidance and feedback to cross-functional partners on assigned accounts

You Must Have

• 6-8 years of experience in consumer insights, connections strategy, or related field in an Advertising/Media agency environment

• Deep expertise in using audience and competitive intelligence tools like GWI, MRI-Simmons, Resonate, Kantar/Media Radar, Pathmatics, EDO, and Similarweb to translate data into bold, insight-driven strategies that push brands forward

• Proven success partnering with integrated media teams to develop and execute strategies across both traditional and digital channels

• The ability to cultivate and grow client partnerships, driving collaboration, trust, and strategic alignment to deliver outstanding results

• A background supporting new business pitches and collaborating closely with media strategy

• Experience presenting strategic recommendations to senior client stakeholders and internal leadership

• Deep understanding of the media landscape, including digital, social, programmatic, and traditional channels

• Strong analytical skills with the ability to identify meaningful insights and patterns

• Experience developing consumer journey frameworks and campaign platforms

• Working knowledge with AI tools and being able to design creative prompts for ideation and framework development 

• A strategic mindset with a consumer-centric approach

• Strong communication and presentation skills that inspire clients and teams

• An understanding of media planning, research, and measurement methodologies

What We Offer

At Wpromote, we believe that great work is only possible with great people. Our goal is to build a better, more inclusive work environment and support our people at every stage of their careers by prioritizing a strong work-life balance through our policies and benefits listed below. As a Best Place to Work according to both Ad Age and Glassdoor and Adweek’s Fastest Growing Digital Agency, we are moving fast to expand our teams and bring new experts into the fold to keep pushing the boundaries of what’s possible in marketing.
 
We offer:
 
-Remote-first culture
-Unlimited PTO
-Extended Holiday break (Winter)
-Flexible schedules
-Work from anywhere options*
-100% paid parental leave
-401(k) matching
-Medical, Dental, Vision, Life, Pet Insurance
-Sponsored life insurance
-Short Term Disability insurance and additional voluntary insurance
-Annual Class Pass credits and more!
 
The anticipated annual salary for this role will range from $118,000 - $130,000, based on consideration of a wide array of factors unique to each candidate, including but not limited to skill set, years and depth of experience, education and certifications, competitive benchmarks, scope of responsibility, market dynamics, geographic location, and respective state’s salary threshold for exempt employees. The total compensation package for this role will include benefits and an annual performance bonus.
This role has an associated annual target bonus component which is paid out based on a number of factors which include Company performance, department performance, and individual performance. Bonuses are not guaranteed and you must be an active employee in good standing and not on a Performance Improvement Plan to be eligible for the annual bonus.
 
*This position may be performed remotely in most states within the US, with some exclusions
**While this role offers the flexibility to work remotely, we have office hubs in Los Angeles and New York, where you can join in on learning and development opportunities, fun events, take advantage of a space to work, and collaborate in person!
***This position is not eligible for immigration sponsorship
 
Important Notice: Beware of Job Scams
Wpromote recruiting communications will only be sent through our official channels via wpromote.com email addresses. If you see a posting elsewhere that is not reflected on Wpromote.com/careers, it may be a fraudulent posting. We do not require payment or fees during the hiring process nor do we request sensitive information, such as Social Security numbers or payment details. Please safeguard yourself against possible scams and contact us if you encounter any suspicious activity.
 
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