Director, Brand Marketing

"Azurity roles are office based and generally require individuals to be in office Tuesday through Thursday with Monday and Friday as optional days."

Job Title: Director, Brand Marketing 
Department: Commercial – Marketing 
Reports To: VP, Commercial Brand Executive  
Location: Woburn, MA or Raleigh, NC 
Job Type: Full-Time 
 
Position Summary: 
 
We are seeking a Director, Brand Marketing to lead the strategic and tactical marketing efforts across a portfolio of products within our growing commercial organization. This individual will be responsible for driving North America brand strategy, in-line marketing execution, and launch planning for both current and future brand assets. The ideal candidate brings a minimum of 10 years of experience in the pharmaceutical or biotech industry, including at least 5 years of U.S.-based marketing experience, with CNS experience preferred. 
 
Key Responsibilities: 
 
Brand Strategy & Execution 

• Develop and execute integrated marketing plans for in-line brands, aligning with corporate and commercial objectives.
• Manage day-to-day brand operations, ensuring timely development, production and execution of campaigns, messaging, and materials that optimize brand awareness and performance relative to established brand goals. 
• Monitor brand performance, KPIs, and market dynamics to optimize marketing strategy and inform tactical pivots.
• Collaborate on conducting primary research and assessing secondary research data to garner market insights and inform brand strategy.

Portfolio Management

• Oversee a portfolio of products at various lifecycle stages (pre-launch, launch, growth, maturity).
• Prioritize and allocate resources across brands to maximize impact and ROI.
• Ensure brand consistency while tailoring approaches to product-specific needs and market segments.
• Work with sales training, commercial functional partners, medical and legal teams on developing and implementing commercial training for the franchise.
• Continually assess competitive marketplace to anticipate changes in the future landscape so that strategies can be revised accordingly.

Launch Planning & Readiness

• Lead cross-functional launch readiness efforts for new indications or products within the portfolio.
• Partner with key stakeholders across Medical Affairs, Market Access, Sales, Regulatory, and external agencies to deliver high-quality, compliant promotional and educational content.
• Develop and manage North America launch timelines, training materials, and field execution strategies. 

 Stakeholder & Team Collaboration

• Serve as a key liaison between marketing and the field force, driving alignment on strategy and messaging. 
• Collaborate with external partners, agencies, and vendors to develop omnichannel marketing campaigns. 
• Engage with KOLs and gather market insights to inform brand planning and positioning.

Qualifications: 

• Bachelor’s degree in Marketing, Life Sciences, Business, or related field required; MBA or advanced degree preferred.
• 10+ years of experience in the pharmaceutical or biotech industry. 
• 5+ years of in-line marketing / launch experience in U.S. pharma/biotech markets 
• CNS experience preferred. 
• Proven ability to manage multiple brands or indications simultaneously. 
• Strong cross-functional leadership and communication skills. 
• Experience working in a fast-paced, evolving organization with a hands-on and collaborative approach. 
   

Work Environment & Travel: 

• Hybrid or office-based, depending on location.
• Travel: ~20–30% (including conferences, sales meetings, field rides, etc.) 

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