ESSENTIAL JOB FUNCTIONS
- Develop a comprehensive understanding of Nexstar’s portfolio and go-to-market strategy, with particular expertise in NewsNation, The Hill and local marketing and custom partnership opportunities.
- Generate new business revenue through client-direct prospecting nationwide, with a focus on mid-market brands and opportunities across NewsNation, and The Hill.
- Build relationships with senior marketing decision-makers and develop partnership recommendations around their business objectives, audiences and budget priorities.
- Manage a qualified sales pipeline from initial outreach through proposal development and conversion, in collaboration with sales leadership.
- Create integrated packages combining the full portfolio assets across broadcast, digital, social, custom content and live activations.
- Lead pre-sale development of client-specific opportunities, presentations and proposals
- Use audience research, category insights and marketplace trends to strengthen proposals and identify new revenue opportunities.
- Coordinate with sales, creative and production teams to establish program deliverables, budgets and timelines, and support the transition from sale to execution.
- Manage client recaps and reporting with research and execution teams, using results to drive renewals and expanded partnerships.
- Track prospecting activity, pipeline progress and revenue, providing regular updates to leadership.
- Track competitive landscape
JOB-RELATED QUALIFICATION STANDARDS
Education
- Bachelor’s degree preferred, or equivalent relevant professional experience.
Work Experience
- Minimum 7-10 year’s experience in Ad Sales Marketing or related experience with a focus on brand partnerships
- Demonstrated success generating new business revenue and building client-direct relationships.
- Experience developing and selling customized, multiplatform partnerships.
- Experience in Entertainment Marketing/Promotions, a plus
- Prior Media Sales experience a plus
Knowledge/Skills
- Strong understanding of media sales, client-direct business development and brand partnership marketing.
- Ability to package broadcast, digital, streaming, social and sponsorship assets into compelling client solutions.
- Must be a strong communicator, must be able to work across multiple internal and external teams.
- Excellent prospecting, relationship-building, presentation and negotiation skills.
- Strong writing skills and the ability to communicate ideas clearly and persuasively.
- Working knowledge of audience research, campaign measurement, pipeline management and revenue forecasting.
- Creative problem-solving skills and a proactive approach to developing new business.
- Strong organizational skills, attention to detail and the ability to prioritize multiple opportunities.
- Ability to work independently and collaborate with sales, research, creative and execution teams.
- Familiarity with national news, public affairs and local-market advertising preferred.
- Proficiency in Microsoft Word, PowerPoint, Excel and customer relationship management tools.
Physical Demands
- Ability to travel for client meetings, partnership activations, and sales focused events
- General Office Activities - Walking, Standing, Sitting, Talking, Lifting, Typing, etc.
Mental Demands
- Must have ability to communicate effectively & tactfully with all levels of personnel across the organization.
- Must have ability to pay close attention to details.
- Must have ability to organize.
- Must have ability to work well under time constraints.
- Must have ability to handle multiple tasks.
- Must be able to work flexible hours, including overtime, if & when necessary.
- Must show grace under pressure and treat internal and external teams with respect at all times.
EQUIPMENT AND SPECIAL MATERIALS
- Computer, printer, photocopy machine, fax machine, telephone, etc.
REMARKS: Management has the right to add or change duties and job requirements at any time. In addition, the employer may consider whether the individual applying for or holding the position is qualified. There are two steps involved in this determination. The first concerns whether the applicant or current employee satisfies the prerequisites for the position. The second step involves whether or not the person can perform the essential functions with or without reasonable accommodation.
