Saks OFF 5TH is the premier luxury off-price destination. In its more than 100 stores in the U.S. and Canada, and online, at SaksOFF5TH.com, the company provides the best names in fashion at an incredible value through its merchandise authority, unparalleled brand access and seamless connection between ecommerce and stores.
What This Position Is All About:
The Director, Digital Strategy is responsible for driving the digital content strategy, inclusive of site, email, and paid content. This individual collaborates with key partners within Marketing, Merchandising, Creative and Site Experience to build, create, and execute content strategies that will drive the digital business. The Director leads a team that is responsible for developing & executing content strategies, evaluating performance and continually iterating/learning.
Who Are You
- You get things done by engaging in high level teamwork and flexing your interpersonal skills ∙ An effective verbal and written communicator
- A natural problem solver, who is also intuitively analytical and creative
- Have a strong customer focus and drive for results
- An agile thinker who is comfortable with flexing business needs and priorities
You Also Have
- BA/BS Degree
- 8+ years of experience in ecommerce, digital marketing, and/or merchandising
- Experience leading a team
- Strong analytical and thought leadership skills
- Excellent presentation, organization & communication skills
- Proven record of partnering cross functionally to drive top line growth
- Familiarity with site analytics tools (i.e., Omniture, Google Analytics, Coremetrics) and with content management tools
- Proficiency in Excel, Word and PowerPoint, Google Sheets and Docs
- Understand and passion for digital retail landscape
- Ability to multitask and achieve deadlines in an efficient, timely, and accurate manner
As The Director, Digital Strategy, You Will:
Content Strategy & Execution
- Lead the evolution of Saks OFF 5TH's digital content from promotional based messaging to day-in, day-out value messages while still driving topline demand
- Conceptualize key marketing messages and prioritize all digital content (email, site, paid media) monthly and seasonally
- Create the omni promotional/content calendar and get alignment with key partners in merchandising, marketing, and planning
- Oversee creation of creative briefs by team; attend key creative process meetings ∙ Collaborate with email marketing team on calendaring and segmentation, looking for opportunities to grow revenue
- Coordinate with paid media teams to ensure that key events are supported in paid as well as organic channels
- Partner with merchant teams to align on key items and sample procurement
- Work with site experience, omni merchandise, and email teams on linking strategies and arrays
Reporting & Analysis
- Partner with email team to deep dive into performance of digital content across email and site
- Develop and distribute reporting, insights and insights surrounding on site digital performance
- Competitive Analysis and Test & Learn
- Monitor key competitors and other retail/consumer brands to understand shifts in marketing messages and identify new ideas/concepts for Saks OFF 5TH to test
Team Leadership
- Provide oversight, feedback, and mentorship to team of direct reports, identifying areas for development and career pathing
- Serve as key Digital point of contact for counterparts within Marketing, Creative, and Merchandising teams
- Identify opportunities to improve team process & efficiency
The pay range for this position at commencement of employment is expected to be between $130,000 and $150,000/year; however, base pay offered may vary depending on multiple individualized factors, including market location, job-related knowledge, skills, and experience. The total compensation package for this position may also include other elements, including a full range of medical, financial, and/or other benefits (including 401(k) eligibility and various paid time off benefits), dependent on the position offered. Details of participation in these benefit plans will be provided if a candidate receives an offer of employment.
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Your Life and Career at Saks OFF 5TH:
- Be part of an empowered, innovative team; work with an adventurous spirit and a customer-centric mindset; play a critical role in making decisions that will position us to win
- Exposure to rewarding career advancement opportunities across different functions within our corporate offices, retail stores, photo studios, and distribution centers
- A culture that promotes a flexible work environment
- Benefits package for all eligible full-time employees (including medical, dental and vision)
- An amazing employee discount and other exciting perks
Thank you for your interest with Saks OFF 5TH. We look forward to reviewing your application.
We believe that our differences not only make us stronger, but also guide our evolution and future growth. All associates are expected to create an inclusive environment free from harassment, discrimination, and bullying.Together, we celebrate, advocate for, and learn from our colleagues, customers and communities to create the best environment to shop and work for all.
