Director, Growth & Product Marketing

Accountabilities

• Product Positioning & Messaging: Own product positioning and messaging, translating product capabilities into compelling value propositions that resonate with creators and backers.

• Go-to-Market Strategy: Develop and execute comprehensive go-to-market strategies for new products and feature launches, increasing awareness, engagement, and adoption across both sides of the marketplace.

• Launch & Promotion Programs: Design and manage standardized, tiered launch and promotional packages with clearly defined deliverables, enabling consistent execution without relying on customized solutions for every campaign.

• Sales Enablement: Equip the Outreach team with effective sales tools, including presentations, pitch materials, competitive positioning, communication guidelines, and training programs to improve performance and consistency.

• Demand Generation: Lead initiatives that generate qualified opportunities for the Outreach team, including webinars, open calls, referral programs, and other scalable marketing campaigns.

• Marketing Operations: Establish standardized processes, tools, workflows, and creative briefs to improve operational efficiency and collaboration across teams.

• Performance Measurement: Define and monitor KPIs related to product adoption, sales enablement effectiveness, demand generation, and promotional package delivery, using insights to optimize strategies.

• Cross-functional Leadership: Build strong partnerships with Product, Outreach, and Lifecycle Marketing teams to align priorities, coordinate execution, and support sustainable business growth.

Requirements

• Proven experience in product marketing leadership, ideally with a track record of building and scaling marketing functions, programs, or go-to-market strategies from the ground up.

• Strong expertise in product positioning, messaging, and value proposition development, with the ability to translate complex product capabilities into clear and engaging audience-focused narratives.

• Demonstrated experience developing and managing sales enablement strategies, including sales materials, presentations, competitive intelligence, training, and tools that improve team effectiveness.

• Solid understanding of demand generation and growth marketing, with experience building scalable campaigns and programs that generate qualified leads and support revenue objectives.

• Strong analytical skills and a data-driven mindset, with the ability to define KPIs, evaluate campaign performance, measure adoption, and implement continuous improvements.

• Experience with CRM strategy, marketing automation platforms, and modern marketing technology ecosystems.

• Excellent leadership, communication, and stakeholder management skills, with the ability to influence and collaborate effectively across Product, Sales, and Marketing teams.

• Ability to operate strategically while remaining hands-on in execution, particularly in fast-paced, evolving environments.

• Creative problem-solving skills, strong organizational abilities, and a passion for building repeatable processes that support long-term growth.

Benefits

• Competitive annual salary ranging from $225,000 to $239,000 USD.

• Fully virtual and remote-first working environment.

• Location flexibility for employees based in eligible US states: California, Colorado, Connecticut, Georgia, Illinois, Massachusetts, Maryland, North Carolina, New Jersey, New York, Oregon, South Carolina, Virginia, Vermont, and Washington.

• Opportunities to work remotely from the United Kingdom.

• A collaborative and inclusive company culture that values diversity, creativity, and individual contributions.

• Meaningful opportunities to influence strategic decisions and shape a growing marketing function.

• Access to professional growth opportunities within a mission-driven organization.