About the Company
e.l.f. Beauty's purpose is to make the world a better place for every eye, lip, and face.
Our deep commitment to clean, cruelty free beauty at an incredible value has fueled the success of our flagship brand e.l.f. Cosmetics since 2004 and driven our portfolio expansion. Today, our multi-brand portfolio includes e.l.f. Cosmetics, e.l.f. SKIN, e.l.f. Hair, Well People, Naturium and rhode.
In our Fiscal year 26, we had net sales of $1.6 Billion and our business performance has been nothing short of extraordinary with 7 consecutive years of net sales growth. This consistent, category-leading growth is a testament to the strength of our team, strategy, and portfolio of brands.
Our total compensation philosophy offers every full-time new hire competitive pay and benefits, bonus eligibility (200% of target over the last seven fiscal years), equity, flexible time off, year-round half-day Fridays, and a hybrid 3 day in office, 2 day at home work environment. We believe the combination of our unique culture, total compensation, workplace flexibility and care for the team is unmatched across not just beauty but any industry.
Position Summary
The Director, Influencer and Creator Marketing will spearhead the creation and execution of a comprehensive influencer and creator marketing strategy across all digital platforms for e.l.f. Cosmetics and Skin. This individual will lead a team dedicated to revolutionizing our influencer and creator approach, and strategically developing an influencer marketing framework that dramatically enhances brand reach, build strong relationships and super fans, driving Earned Media Value (EMV) to #1 position in ALL of beauty, engagement and building a strong affiliate program.
Responsibilities
- Strategic Leadership: Develop, own, and implement an influencer and creator marketing strategy across all digital platforms to optimize engagement, build strong relationships and super fans, reach, EMV, new user acquisition, and brand growth.
- Team Management: Directly oversee and manage all aspects of the influencer and creator marketing teams, including influencer relations, collaborations, partnerships. Building a team that will support East/West and across the country all levels of influencers and creators.
- Campaign Execution: Lead the creation and execution of integrated digital marketing campaigns, leveraging original content, user-generated content (UGC) working with social, public relations (PR) and paid media to support new product launches, core products, collaborations, and partnerships. Work closely with internal teams such as PR, eCommerce, National Retail Team, and e.l.f. stores and all channels to ensure a cohesive approach.
- Influencer Relations: Bring an established network of influencers and creators to drive long-term, meaningful success for e.l.f. Cultivate new influencer relationships and foster collaborations with key beauty, lifestyle and entertainment influencers and creators, developing compelling partnership ideas that boost brand reach and EMV.
- Content Integration: Oversee the integration, approval, and deployment of digital content that tells compelling brand stories working with social team across all social media platforms, that aligns with strategic vision, and meets engagement, user acquisition, and growth targets.
- Target Setting & Reporting: Set revenue leaning into affiliate program, EMV, and growth targets for campaigns and launches. Monitor and report on these metrics, adjusting marketing and spending plans as needed to achieve targets. Provide actionable insights and recommendations based on integrated marketing results.
- Budget Management: Manage and achieve budget targets influencer/creator relations. Regularly report on budget performance and adjust plans as necessary to meet annual goals.
Requirements
- Education: BA or BS required.
- Experience: 6-8 years of hands-on experience working with digitally native, social-first brands, with a deep understanding of influencer/creator relations and social media marketing across platforms such as Instagram, Stories, Facebook, Twitter, Pinterest, Snapchat, and YouTube.
- Proven Success: Demonstrated experience in scaling social platforms and driving influencer collaborations to achieve brand awareness, engagement, and sales. Ability to set and implement strategies across multiple platforms.
- Creative & Strategic Vision: Strong ability to develop, implement, and measure integrated marketing campaigns, coupled with a discerning eye for brand storytelling through visual content. Capable of learning and applying the brand voice effectively.
- Trend Awareness: A keen interest in identifying emerging social channels and staying ahead of the next generation of social and influencer marketing trends.
- Leadership: Highly entrepreneurial and self-directed, with a proven track record of rapidly growing brands. Strong leadership skills and the ability to work cross-functionally to drive results.
- Passion for Beauty: Genuine passion for the beauty industry, with an up-to-date knowledge of trends and beauty vloggers. Must be among the first to know about new beauty launches.
The base salary range for this role is listed above.
Total compensation includes base salary, annual company-based performance bonus, and equity. Under e.l.f.’s annual bonus program, employees are eligible to earn up to 200% of their target bonus when company performance exceeds defined goals. In addition, e.l.f. provides a variety of other benefits to employees, including medical, dental, and vision insurance, a retirement savings plan, gender neutral parental leave, and unlimited paid time off. The amount of total compensation (including base salary) offered will be based on a wide range of factors, including geographic location, experience, specific skills, and qualifications.
Compensation components are subject to change at the company’s discretion
This job description is intended to describe the general nature and level of work being performed in this position. It also reflects the general details considered necessary to describe the principal functions of the job identified, and shall not be considered, as detailed description of all the work required inherent in the job. It is not an exhaustive list of responsibilities, and it is subject to changes and exceptions at the supervisors’ discretion.
