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Cambridge, Massachusetts, United States
Hybrid
This is a hybrid position that requires in person workdays weekly at our headquarters in Cambridge, MA.
About This Role
The Director, Integrated Insights and Analytics Lead - Rare Disease, is a Therapeutic area facing role, enabling data-driven decisions, and proactively delivering actionable insights.
This position will allow you to shape the Rare Disease cross-functional team, a top priority for Biogen North America, laying the groundwork for processes that can be scaled across other brand teams.
This position offers an extraordinary opportunity to innovate and evolve Biogen’s industry-leading portfolio, improving patient outcomes for millions. Responsibilities include insights and analytics, including primary marketing research, secondary analytics, forecasting guidance, and competitive intelligence. The role reports into Senior Director of Decision Sciences and is a core member of the franchise leadership team
As the key partner to commercial and marketing leadership and a member of the Decision Sciences, you will help identify & address the most important business problems facing the franchise. The role will leverage the capabilities of the decision sciences hubs such as data science and digital, forecasting and data strategy to synthesize the best-in-class insights. This role will partner directly with North America Leadership team members and Heads of Marketing to proactively communicate risks and opportunities and drive action
Additionally, this role will lead the development of performance narrative and generation of insights supporting US brand in collaboration with the franchise lead, brand lead, Insights lead and (as appropriate) Global stakeholders.
What You’ll Do
Lead and manage the relationship with Franchise Leadership Team in support of the insights lead
Drive insights agenda: Scope, lead, and deliver brand projects across core insights functions, including market research, forecasting support, competitive intelligence, brand analytics, and field analytics
Be a subject matter expert in different areas of Decision sciences such as forecasting, patient analytics, market research and behavioral science and disrupt the thinking and introspection brand performance
Deliver high quality ad hoc analyses to leadership that offer clear recommendations to drive brand strategy
Proactively provide actionable insights to key stakeholders for both short-term resource allocation decision and long-term strategy development
Collaborating with Advanced Analytics and Orchestration team and other Business Intelligence and Operations (BIO) teams to support initiatives to guide brand execution
Lead Integrated Customer Plan (ICP) and Annual Operating Plan (AOP), and provide commercial team with comprehensive performance, target audience, and market insights to support strategy & resource investment
Cultivate strong relationships and effective ways of working within MS Marketing team
Pursue novel research methodologies that offer new capabilities and ways to optimize project efficiency
Partner effectively with leadership to ensure that key business decisions are based on data/fact-based analysis
Drive innovation in analytics and business execution to have impact on business performance
Who You Are
You are an exceptional leader and a contributor, passionate about being part of a high-performance team that prioritizes & delivers on the needs of our core partnering functions. You have:
High Analytical Horsepower / Skillset – High comfort sourcing, manipulating, analyzing and visualizing data; ability to effectively present and defend analyses. Strong ability to use data and research to diagnose issues and test hypotheses for the commercial team.
Project / Deliverable Management Expertise – High proficiency with gathering and synthesizing qualitative and quantitative inputs into synthesized, actionable insights
Advanced Strategic Thinking and innovation– Able to independently design/identify the ideal approach to answering complex business questions pulling from all available internal/external data sources; able to draft synthesized outputs and drive beyond the raw output of the analysis to actionable insights; anticipates the next question(s) from management
Communication – Ability to deliver information & recommendations succinctly in verbal and written communications/deliverables; able to distill complex analyses into meaningful insights and conclusions for executive audiences
High Partner function-Orientation – Acts as a thought partner to marketing, sales and other functional teams
Collaboration – Able to collaborate effectively with various functional partners to probe/ask questions, gather required information for analyses, and participate as a value-added cross-functional partner
Deals Well with Ambiguity / Intensity – Operates well in a fast-paced environment driven by senior leadership requests and evolving business needs
Independence – Able to manage workload with limited guidance; effective managing to expectations and ability to scope/prioritize work with relatively high independence
Qualifications
10+ years’ relevant experience with a life sciences company or consulting firm supporting the healthcare industry.
Consulting background strongly preferred.
Rare Disease experience highly preferred.
Solid understanding of commercial business and industry standard datasets – script (IQVIA, Symphony, etc.), Patient (Specialty Pharmacies/Distributors), and Managed Care (Symphony, etc.).
Masters Degree preferred.
Additional Information
Base salary offered is determined through an analytical approach utilizing a combination of factors including, but not limited to, relevant skills & experience, job location, and internal equity.
Regular employees are eligible to receive both short term and long-term incentives, including cash bonus and equity incentive opportunities, designed to reward recent achievements and recognize your future potential based on individual, business unit and company performance.
In addition to compensation, Biogen offers a full and highly competitive range of benefits designed to support our employees’ and their families physical, financial, emotional, and social well-being; including, but not limited to:
Why Biogen?
We are a global team with a commitment to excellence, and a pioneering spirit. As a mid-sized biotechnology company, we provide the stability and resources of a well-established business while fostering an environment where individual contributions make a significant impact. Our team encompasses some of the most talented and passionate achievers who have unparalleled opportunities for learning, growth, and expanding their skills. Above all, we work together to deliver life-changing medicines, with every role playing a vital part in our mission. Caring Deeply. Achieving Excellence. Changing Lives.
At Biogen, we are committed to building on our culture of inclusion and belonging that reflects the communities where we operate and the patients we serve. We know that diverse backgrounds, cultures, and perspectives make us a stronger and more innovative company, and we are focused on building teams where every employee feels empowered and inspired. Read on to learn more about Biogen.
All qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, marital status, race, color, national origin, ancestry, ethnicity, religion, age, veteran status, disability, genetic information or any other basis protected by federal, state or local law. Biogen is an E-Verify Employer in the United States.