Director, Market Growth Strategy, Molecule to Market (Biologics)

What do we need 

We are looking for an experienced market leader, thought leader and SME in Biologics
Biologics research is where molecular therapeutic discovery begins. Scientists are discovering and engineering proteins, antibodies, bispecifics, and other large molecule formats, then deciding which candidates are worth taking forward. They run huge numbers of experiments across assays, instruments, and teams. The data is rich but often not well organized, and the best candidates can get lost in the noise. Good  decisions here shape everything that comes after.

We’re building Luma, a Scientific Intelligence Platform for life sciences and materials science. Biologics research is a core part of our Molecule to Market story. We need someone to own the market strategy for it.

This is a customer and market facing role. You’ll spend real time with biologics research leaders at pharma, biotech, and academic and government institutes, hearing what they need and bringing it back to the business. You’ll also support teams around the world across Siemens, including sales, product, services, customer success, and the Siemens Solution Marketing team, so everyone can speak to this market with confidence and one consistent story. Your job is to drive software adoption and AI use cases in biologics research. You will shape where we play, who we sell to, how we position, and how we win.

How you’ll spend your time

• Customer engagements: meeting research leaders and scientists, joining pursuits, and bringing what you hear back to the business
• Market analysis: sizing segments, tracking competitors, and spotting trends early
• Sales enablement: giving teams across regions the talk tracks, battlecards, demo narratives, and proof points to win
• Solution marketing: partnering with the Siemens Solution Marketing team on content, campaigns, events, and messaging for the biologics research audience
• Thought leadership: working with industry thought leaders, inside and outside Siemens, to shape the conversation on AI driven discovery and the future of the research lab
• Adoption and AI use cases: identifying, proving, and spreading the use cases that get scientists using Luma and putting AI to work on their data
• Cross organization alignment: working across Siemens DISW and DI Automation teams so we show up as one company with one story for the biologics research market

The goal is simple. Drive excellence in how we represent ourselves to biologics research buyers, and turn that into real software adoption.

What you’ll do

• Own the market growth strategy for Luma in biologics research, including antibody discovery, protein engineering, lead optimization, and developability
• Define target segments, buyer personas, and priority accounts, including Heads of Biologics Research, Discovery Biology, Protein Sciences, Antibody Engineering, Research IT, and Lab Automation
• Build positioning and messaging that speaks to bench scientists, research leaders, and executives
• Drive software adoption by working with customers and field teams to find the workflows where Luma delivers value fastest, and by capturing what works so others can repeat it
• Define and prove AI use cases for biologics research, including how scientists prepare, trust, and use their data with tools like NVIDIA BioNeMo
• Translate research pain points into clear value, including faster design, build, test, and learn cycles, better capture of experimental context, easier sharing of data across teams, and cleaner handoffs into development
• Partner with the Siemens Solution Marketing team to build content, campaigns, and events for the research market
• Work with industry thought leaders, analysts, and partners to build credibility and bring outside voices into our story
• Create the competitive view against other informatics vendors, point solutions, and in house builds
• Develop the business case, pricing inputs, and value story with Finance and Sales
• Equip global teams with talk tracks, battlecards, demo narratives, and customer proof points
• Partner with DISW and DI Automation teams to align messaging, joint offers, and customer conversations
• Partner with Product on roadmap priorities based on what research teams tell us
• Connect biologics research to the bigger Molecule to Market narrative, including ELN, Lab Orchestration, and Biologics registration
• Support strategic pursuits and executive conversations with customers and partners
• Track market trends, including AI driven discovery, autonomous labs, lab automation, and data analytics, and turn them into action

We are looking for people who have 15 or more years in life sciences, with hands on biologics research experience in a pharma, biotech, or research institute setting.  You wiil bring Strong analytical skills, including sizing markets and building a business case, excellent writing and presentation skills, and ideally hold a degree in biology, biochemistry, bioengineering, or a related field. Advanced degree strongly preferred, and a PhD is a plus

The key skills 

• Deep understanding of how biologics discovery works day to day, including target validation, antibody and protein engineering, expression and purification, assay development, screening, characterization, and candidate selection
• Knowledge of how research leaders make decisions, balance speed and quality, and work with development, automation, and data science teams
• Familiarity with ELN, LIMS, registration systems, or assay data platforms
• Experience in product marketing, market strategy, product management, or commercial roles at a software, informatics, or life sciences solutions company
• A track record of driving software adoption, or of turning new technology such as AI into use cases customers actually adopt
• Proven ability to turn complex science and technology into clear, simple messaging
• Comfort working with senior leaders, industry experts, and customers
• Ability to work across a large, global, matrixed organization and build trust with teams in different regions and business units

Nice to have

• Experience running or supporting a biologics discovery team
• Experience with lab automation, high throughput screening, or self driving lab concepts
• Experience with AI, machine learning, or data platforms in a scientific setting
• Existing relationships with industry thought leaders, analysts, or research institutes
• Prior time at a biotech or in a discovery organization at a large pharma

What success looks like

• A clear biologics research market strategy adopted by Sales, Product, Services, and Solution Marketing
• Messaging and sales tools that teams around the world actually use
• One consistent story for biologics research across Dotmatics, DISW, and DI Automation
• Growing software adoption and a library of proven AI use cases in biologics research
• Industry voices who help tell our story
• Growing pipeline and wins tied to biologics research
• Research leaders who can say, in their own words, why Luma helps their scientists find and advance better molecules faster