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Beverly, Massachusetts, United States
Onsite
We are located approximately 20 miles north of Boston and parking is free. We are also accessible by commuter rail on the Newburyport/Rockport line. Come and explore Endicott’s seaside locale where employees are an important part of the bustling campus community!
Please apply today if this opportunity looks like the right fit for you.
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Job Summary
Working under general supervision of the Assistant Vice President, Communications & Marketing, the Director of Marketing & Advertising serves as a strategic leader within College Communications & Marketing (CCM) and is a key marketing partner to academic and enrollment leaders across Endicott College. The Director develops integrated marketing and advertising strategies that strengthen Endicott’s market position, increase visibility of its undergraduate and graduate academic offerings, and advance institutional enrollment and auxiliary revenue goals.
The Director will lead Endicott’s overarching advertising strategy across digital and traditional channels, ensuring investments are informed by institutional priorities, market conditions, data, and defined measures of success. Another primary responsibility is establishing the strategic foundation for how the College brings its programs to market, including positioning frameworks, audience strategies, value propositions, and campaign plans across advertising, web, print, digital, recruitment communications, and content.
Working closely with the Brand Manager, Undergraduate Admission, the Director of Admission Communication, and the Assistant Vice President of Graduate Enrollment, the Director will help steward undergraduate and graduate enrollment marketing and lead major marketing initiatives from strategy through implementation and assessment.
About Endicott College
Endicott College is a vibrant community located on Boston’s North Shore, with a beautiful oceanfront campus in Beverly, Massachusetts. We’re known for combining academic excellence with hands-on learning, and we take pride in fostering a supportive environment for both students and employees.
Working at Endicott means joining a close-knit campus community where your contributions matter and where collaboration, creativity, and professional growth are valued.
To learn more about our employee benefits click here.
Key Outcomes
30% of Time: Integrated Marketing Strategy & Institutional Priorities
● Develop and lead annual and long-term marketing strategies that advance College priorities, including enrollment, institutional visibility, engagement, and revenue growth.
● Serve as a primary marketing partner to leaders across the College, helping identify marketing opportunities, define audiences and objectives, and determine the appropriate strategies and resources to achieve them.
● Translate institutional goals into actionable marketing plans that establish audiences, positioning, messaging, channels, investment, timelines, and measures of success.
● Lead marketing strategy for major College initiatives and emerging priorities, bringing together advertising, brand, creative, content, web, social media, and communications as appropriate.
● Evaluate marketing requests and opportunities against institutional priorities, audience needs, revenue or enrollment potential, available resources, and expected impact.
● Monitor market conditions, audience behavior, competitive activity, and marketing trends to identify opportunities and inform College marketing strategy.
30% of Time: Advertising, Digital Marketing & Performance
● Lead Endicott’s advertising strategy across digital and traditional channels, partnering with an external agency on paid search, paid social, and digital display while directly overseeing out-of-home, print, broadcast, and other advertising opportunities.
● Manage advertising agencies, media partners, vendors, and other external marketing relationships.
● Establish KPIs and reporting frameworks for major campaigns and regularly communicate performance, insights, and recommendations to College leadership and campus partners.
● Ensure paid campaigns are supported by strong creative, content, web experiences, and conversion pathways.
● Evaluate new advertising channels, partnerships, sponsorships, and promotional opportunities based on audience fit, institutional goals, cost, and expected return.
25% of Time: Enrollment & Academic Program Marketing
● Lead integrated marketing strategy supporting undergraduate and graduate enrollment in close partnership with Enrollment Management and academic leadership.
● Develop annual undergraduate and graduate marketing plans informed by enrollment goals, priority audiences, market opportunity, program demand, and performance data.
● Develop marketing strategies for new and priority academic programs, including audience identification, positioning, value propositions, competitive differentiation, launch strategy, and campaign planning.
● Partner with Undergraduate Admission, Graduate Enrollment, academic leaders, and CCM colleagues to align advertising, recruitment communications, web, print, digital, and content around a cohesive prospective-student journey.
● Use enrollment and marketing data to identify opportunities and recommend changes to targeting, investment, channels, messaging, creative, and conversion strategies.
15% of Time: Marketing Content, Web & Audience Experience
● Continually assess whether Endicott has the content, creative assets, web experiences, and audience pathways necessary to support its marketing priorities.
● Partner with CCM’s creative, social, and web teams to identify gaps and establish priorities for new marketing assets.
● Partner with CCM’s content, creative, social, video, and photography teams to identify gaps in the College’s marketing asset library and establish priorities for new asset development, with particular attention to priority audiences and programs.
● Conduct ongoing audits of Endicott’s marketing and enrollment web presence and recommend new pages, landing pages, content improvements, audience pathways, calls to action, and other enhancements.
● Ensure major advertising and marketing initiatives have the content and digital infrastructure necessary to effectively move audiences from awareness to action.
● Be an active participant in the life of the College by attending and supporting major events such as Commencement, Homecoming, and other all-hands-on-deck gatherings. As a member of the leadership team, model a strong commitment to community engagement.
● Other duties as assigned
Reporting Structure
Reports to the Assistant Vice President of Communications & Marketing.
Supervisory Responsibilities
Supervises the Brand Manager and is responsible for setting priorities, assigning and overseeing work, providing coaching and performance feedback, supporting professional development, conducting performance evaluations, and participating in hiring and onboarding as appropriate.
Core Competencies
Strategic Marketing Leadership
Connects institutional and enrollment priorities, audience insights, market conditions, and data to develop focused, actionable marketing strategies with clear objectives and measures of success.
Consultative Leadership & Partnership
Builds credibility and trust with academic, enrollment, and institutional leaders; asks the right questions to uncover underlying needs and opportunities; and translates complex priorities into effective marketing strategies.
Audience & Market Orientation
Approaches marketing from the perspective of the audience rather than the tactic; uses market research, competitive context, audience behavior, and institutional strengths to inform positioning and strategy.
Data-Informed Decision Making
Establishes meaningful measures of success, evaluates marketing and advertising performance, identifies actionable insights, and uses data to optimize strategy, investment, channels, and creative.
Integrated Thinking
Sees how advertising, brand, web, content, communications, enrollment communications, and the prospective-student journey work together; brings the right people and channels together around a shared strategy.
Strategic Project Leadership
Moves complex initiatives from strategy through execution and assessment; establishes clear objectives, roles, priorities, timelines, and accountability while managing multiple concurrent initiatives effectively.
Influence & Communication
Communicates strategies, recommendations, and performance insights clearly and persuasively; facilitates productive conversations and can build alignment among stakeholders with different priorities and levels of marketing expertise.
Collaborative Leadership
Works effectively within a multidisciplinary environment and values the expertise of brand, creative, content, digital, communications, enrollment, and academic colleagues; provides clear strategic direction without unnecessarily owning every aspect of execution.
Knowledge/Skills/Abilities
● Bachelor’s degree in marketing, communications, business, or a related field required.
● 7+ years of progressively responsible experience in marketing, advertising, or integrated marketing
● Demonstrated ability to develop comprehensive marketing strategies informed by organizational goals, audience insights, market opportunities, and data.
● Significant experience developing and managing advertising campaigns across digital and traditional channels, with strong knowledge of paid media, audience targeting, SEO/SEM, conversion strategy, and campaign optimization.
● Experience developing positioning, audience, value proposition, competitive differentiation, and go-to-market frameworks.
● Demonstrated ability to establish KPIs, analyze marketing performance, and translate data into actionable recommendations.
● Experience managing agencies, media partners, vendors, marketing budgets, and complex cross-functional initiatives.
● Strong consultative, interpersonal, presentation, and communication skills, with demonstrated ability to build trusted relationships across diverse teams and senior leaders.
● Ability to work occasional evenings and weekends in support of major College events and institutional priorities.
Preferred Qualifications
● Master's degree preferred
● Experience in higher education, enrollment marketing, or another complex, mission-driven organization
● Experience marketing multiple programs, products, services, or audience segments with differing goals and customer journeys.
● Experience identifying content and creative asset needs and providing strategic direction for video, photography, and other marketing production.
● Experience working with CRM, marketing automation, analytics, and/or enrollment management platforms.
● Experience supporting revenue-generating initiatives, events, venues, or other consumer-facing offerings.
● Experience supervising, mentoring, or developing marketing professionals.
● Familiarity with higher education enrollment trends, prospective student behavior, and the evolving digital marketing landscape.
In compliance with Massachusetts pay transparency law, the annual base salary range for this position is $90,000–$100,000. Endicott College considers factors such as (but not limited to) the scope and responsibilities of the position, relevant work experience, education, specialized skills, internal equity, and external market data when extending an offer. The final salary is determined by the Human Resources Office based on these factors. This range reflects base salary only and does not include benefits or other compensation.
Effective Date of Current Version: October 2026
