Director, Marketing and Member Communications

Alignment Health is breaking the mold in conventional health care, committed to serving seniors and those who need it most: the chronically ill and frail. It takes an entire team of passionate and caring people, united in our mission to put the senior first. We have built a team of talented and experienced people who are passionate about transforming the lives of the seniors we serve. In this fast-growing company, you will find ample room for growth and innovation alongside the Alignment Health community. Working at Alignment Health provides an opportunity to do work that really matters, not only changing lives but saving them. Together.

• The Director, Member Marketing and Communications, Stars, leads the development and execution of member marketing and communications campaigns that drive measurable improvement in Alignment Health Plan's select Star Ratings. This role partners closely with Pharmacy, Stars, Data, Clinical, Member Experience, Network, and other teams to translate business priorities, member insights, and quality initiatives into targeted member communication campaigns designed to drive member actions, outcomes, perceptions and Star ratings.

This is a highly strategic and hands-on individual contributor role responsible for audience strategy, campaign planning, content development, execution oversight, performance measurement, and optimization.

Job Responsibilities 

Strategy and Planning 

• • Own the member marketing and communications strategy for CAHPS, HOS, and Part D, including the development, maintenance, and ongoing optimization of annual strategic plans 
  • Regularly present strategies, priorities, and recommendations to executive leadership and key stakeholders to ensure organizational alignment 
  • Develop and maintain annual communications roadmaps and tactical plans supporting CAHPS, HOS, and Part D objectives, including campaign priorities, communication calendars, outreach activities, and performance goals 
  • Evaluate broader member communication activities, business initiatives, operational changes, and member-facing touchpoints across the organization to ensure CAHPS, HOS, and Part D communication strategies are coordinated, reinforce organizational priorities, and minimize member friction or communication fatigue 

 

Campaign Development and Execution 

• • Develop and execute integrated multi-channel campaigns spanning direct mail, email, SMS, IVR, and digital, coordinating with design, compliance, production, and vendor partners to ensure strategic alignment and on-time delivery across concurrent workstreams 
  • Author all member-facing and campaign-supporting messaging and content across formats and channels, maintaining ownership of the work from first draft through final approval 

 

Performance Measurement and Optimization 

• • Define success metrics before execution begins and analyze campaign performance, member engagement, and outcome trends across audiences to identify what resonated with members and what influenced Part D, CAHPS, HOS, and other Stars-related outcomes 
  • Work with Pharmacy, Stars, and Data teams to understand performance trends and member insights and opportunities for improvement and apply those learnings to strengthen communications strategies 
  • Evaluate the impact of communications on member participation, adherence, experience, and other quality-related outcomes and recommend improvements based on results 
  • Present campaign strategies and marketing performance to senior leadership in clear, executive-ready narratives 

 

Supervisory Requirements: 

N/A 

 

 Job Requirements: 

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. 

 

Experience:  

Required: 

• • 7+ years of marketing or communications experience in a healthcare environment, including Medicare Advantage or managed care 
  • Demonstrated experience independently developing and executing marketing campaigns that drive measurable outcomes in a Medicare Advantage environment 
  • Demonstrated experience developing member marketing and communications strategies designed to improve healthcare-related outcomes, member experience, participation, adherence, preventive care utilization, care gap closure, CAHPS, HOS, HEDIS, or comparable quality measures 
  • Strong writer with the ability to produce clear, compelling, plain language communications across multiple formats and audiences 
  • Working knowledge of CMS Medicare marketing guidelines and regulations, with the ability to apply them independently across all member-facing materials 

Preferred:  

 

Education: 

Required:  

• • Bachelor’s degree in marketing, communications, public health, psychology, or a related field. Equivalent combination of education and experience will be considered. 

Preferred:  

• • Graduate degree (MPH, MS, MBA) or coursework in public health, health communications, or marketing 

 

Work Environment: 

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. 

 

Essential Physical Functions: 

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. 

 

• • While performing the duties of this job, the employee is regularly required to talk or hear. The employee regularly is required to stand, walk, sit, use hand to finger, handle or feel objects, tools, or controls; and reach with hands and arms.  
  • The employee frequently lifts and/or moves up to ten pounds. Specific vision abilities required by this job include close vision and the ability to adjust focus. 

 

Alignment Healthcare, LLC is proud to practice Equal Employment Opportunity and Affirmative Action. We are looking for diversity in qualified candidates for employment: Minority/Female/Disable/Protected Veteran. 

 

If you require any reasonable accommodation under the Americans with Disabilities Act (ADA) in completing the online application, interviewing, completing any pre-employment testing or otherwise participating in the employee selection process, please contact careers@ahcusa.com.

Pay Range: $130,332.00 - $195,498.00

Pay range may be based on a number of factors including market location, education, responsibilities, experience, etc.

Alignment Health is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, age, protected veteran status, gender identity, or sexual orientation.

*DISCLAIMER: Please beware of recruitment phishing scams affecting Alignment Health and other employers where individuals receive fraudulent employment-related offers in exchange for money or other sensitive personal information. Please be advised that Alignment Health and its subsidiaries will never ask you for a credit card, send you a check, or ask you for any type of payment as part of consideration for employment with our company. If you feel that you have been the victim of a scam such as this, please report the incident to the Federal Trade Commission at https://reportfraud.ftc.gov/#/. If you would like to verify the legitimacy of an email sent by or on behalf of Alignment Health’s talent acquisition team, please email careers@ahcusa.com.