Director, Marketing Operations

Accountabilities:

• Own the marketing operations roadmap, prioritizing systems improvements and new capabilities according to marketing and revenue objectives rather than incoming requests.
• Define and oversee marketing systems architecture and the integrity of data flowing between HubSpot and Salesforce, including object and field models, synchronization, enrichment, deduplication, and account and contact matching.
• Partner with Sales Operations to investigate and resolve discrepancies between marketing and sales reporting.
• Own the end-to-end lead lifecycle, including stage definitions, qualification criteria, scoring thresholds, routing logic, service levels, and sales handoffs.
• Establish alignment between marketing and sales on lifecycle definitions and maintain consistent application of those standards.
• Own campaign operations and attribution, ensuring performance measurement is rigorous, transparent, and appropriately interpreted in executive reviews.
• Serve as the owner of funnel and conversion reporting, providing trusted recommendations and insights rather than reporting numbers without context.
• Lead marketing technology strategy, including build-versus-buy decisions, vendor assessments, renewals, consolidation, and overall stack costs.
• Establish governance for marketing systems, including access controls, testing procedures, documentation, change management, and requirements definition.
• Oversee practical marketing data compliance, including consent management, suppression, and unsubscribe processes, partnering with Legal when necessary.
• Manage, coach, and develop the marketing operations team while hiring and leading additional team members as the function grows.
• Set team priorities and capacity allocation to ensure resources remain focused on the highest-value initiatives.
• Partner with Enablement and Sales Operations to ensure changes to routing, lifecycle processes, and definitions are communicated effectively to the field.
• Monitor operational performance through measures such as speed-to-lead, routing accuracy, data quality, reporting reliability, roadmap delivery, technology costs, attribution adoption, and team development.

Requirements:

• 7+ years of experience in marketing operations, revenue operations, or a closely related function, including at least 2 years of people management experience.
• Strong technical fluency with marketing automation and CRM platforms, ideally HubSpot and Salesforce, including experience overseeing their integration.
• Ability to independently inspect and evaluate system configurations, workflows, and data structures without needing to be the primary day-to-day builder.
• Experience with lead routing and meeting-scheduling platforms such as Chili Piper, with a strong understanding of effective routing and speed-to-lead practices.
• Proven experience designing and implementing lead lifecycle and qualification frameworks from complex or inconsistent starting points and securing alignment across marketing and sales.
• Strong analytical and data management skills, including experience with field and object design, data quality, definitional consistency, and reconciliation across multiple sources.
• Deep understanding of marketing funnel metrics and the ability to present, defend, and communicate strategic recommendations to senior marketing and revenue leaders.
• Experience owning vendor evaluations, negotiations, renewals, consolidation decisions, and decisions to discontinue technology solutions.
• Genuine fluency with AI tools and the ability to use them to build, analyze, automate, and specify workflows at scale.
• Excellent written communication skills, with a strong ability to document decisions, requirements, processes, and operating standards.
• SQL experience or comfort working directly with data warehouses and business intelligence tools is strongly preferred.
• Experience with website operations, including content management systems, forms, tracking, and collaboration with web development teams, is a plus.
• B2B SaaS experience, ideally within an organization where Marketing Operations operates as part of a centralized Revenue Operations function.
• Bachelor's degree or equivalent professional experience.
• Curiosity about emerging AI applications and demonstrated ability to integrate generative AI into everyday workflows to improve productivity, quality, and output.

Benefits:

• Annual U.S. salary range of $140,000–$160,000 USD.
• Fully remote work environment.
• Medical, dental, and vision insurance.
• Flexible time off.
• 401(k) retirement plan.
• Equity awards for eligible roles.
• Competitive total rewards package.
• Opportunity to play a central role in a rapidly growing technology organization.
• Exposure to a broad revenue operations ecosystem and collaboration with senior marketing, sales, finance, and business leaders.
• Opportunity to lead and grow a marketing operations team.
• Work alongside experienced professionals in a highly collaborative environment.
• Opportunity to shape marketing systems, processes, technology strategy, and AI-enabled workflows.