Director, Media - Commercial Music Group

About Sony Music Entertainment

At Sony Music Entertainment, we fuel the creative journey. We’ve played a pioneering role in music history, from the first-ever music label to the invention of the flat disc record. We’ve nurtured some of music’s most iconic artists and produced some of the most influential recordings of all time.

Today, we work in more than 70 countries, supporting a diverse roster of international superstars, developing and independent artists, and visionary creators. From our position at the intersection of music, entertainment, and technology, we bring imagination and expertise to the newest products and platforms, embrace new business models, employ breakthrough tools, and provide powerful insights that help our artists push creative boundaries and reach new audiences. In everything we do, we’re committed to artistic integrity, transparency, and entrepreneurship.

Sony Music Entertainment is a member of the Sony family of global companies.

Based in our Los Angeles office and as part of the central media team within the Commercial Music Group, and reporting to the SVP of Media, lead paid advertising strategy, planning, optimization, and performance analysis for specific labels and projects across social, digital, out-of-home, and other traditional channels.

What you'll do:

• Execution and campaign setup across social, CTV, programmatic, and other ad platforms
• Negotiate, plan, and implement traditional media programs through strategic collaborations with traditional channel partners (out-of-home, print, trade, radio, TV)
• Collaborate with both the central media team and other departments (e.g., marketing, content, audience development, and analytics) to create cohesive strategies guided by key business outcomes
• Utilize various internal and external tools to develop data-informed insights that provide the framework and approach for media strategies
• Help create focused, creative, and breakthrough media plans that provide immediate impact as well as key learnings for the future
• Develop and conduct key ad operation tasks engineered for media and business goal performance
• Focus on optimizations during campaign flights to consistently improve performance and generate key learnings
• Deliver performance results, as well as key creative and media insights, during and upon completion of campaigns
• Provide a regular cadence of performance insights (by artist, genre, and playlist group), budget recaps, and analyses
• Help evaluate creative and provide suggestions and recommendations on assets to set campaigns up for success and test new approaches
• Aid in the financial reconciliation process (PO requests, PO creation, invoice approvals/distribution, troubleshooting)
• Develop media strategies around music award nominations and voting windows, such as the Grammys, CMAs, and ACMs
• Test new ad products and provide insight on efficacy for business use cases
• Provide input on ad processes, tools, and structures to create the most efficient, automated, and effective ways of working
• Keep all project trackers, request forms, plans, and reports up to date and accurate

Who you are:

• 6–8 years of advertising and/or marketing experience with an agency or brand (music industry experience is a plus)
• Self-starter with a strong tolerance for high-volume, quick-turnaround work
• Working knowledge of key ad platforms such as Meta, TikTok, Snap, Google Ads, Amazon, demand-side platforms (DSPs), and others
• Traditional media planning and strong negotiation skills across channels
• Familiarity and applied knowledge of tracking, measurement, and tagging technologies and methodologies (e.g., pixels, events, integrations, and GTM)
• Use of reporting, dashboard, and analytics tools (e.g., Adverity, Supermetrics, Looker Studio, and similar tools)
• Proficiency with MS Office, Canva, Google tools, and other spreadsheet and presentation tools
• Strong oral and written communication skills
• Love and passion for music
• Curious and forward-thinking about the state and future of media and its integration with music

What we give you:

• An inclusive, collaborative, and global community where you have the opportunity to fuel the creative journey
• Training on internal and proprietary marketing and data tools
• Opportunity for growth, development, and mentorship
• Ability to work in a modern office designed to foster productivity, creativity, and teamwork
• An excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks
• The platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity, and inclusion initiatives

Sony Music is committed to providing equal employment opportunity for all persons regardless of age, disability, national origin, race, color, religion, sex, sexual orientation, gender, gender identity or expression, pregnancy, veteran or military status, marital and civil partnership/union status, alienage or citizenship status, creed, genetic information or any other status protected by applicable federal, state, or local law.