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United States
Remote only
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director, Membership Growth & Engagement based in United States.
This senior leadership role owns the strategy and performance of professional membership across the full member lifecycle, from recruitment and onboarding through engagement, renewal, and retention.
You will translate member insights, market trends, and analytics into measurable growth strategies and compelling membership value propositions.
The role combines strategic planning, lifecycle marketing, data analysis, technology enablement, and cross-functional collaboration.
You will lead a two-person membership team while partnering closely with marketing, education, advocacy, events, field teams, and other stakeholders.
Success will be measured through membership growth, retention, engagement, and dues revenue, supported by clear KPIs and disciplined execution.
The position offers an opportunity to modernize membership programs, develop new growth channels, and strengthen professional engagement within a mission-driven healthcare environment.
The role is remote, with travel of up to 10% for major meetings and selected professional conferences.
Own and execute the professional membership growth strategy and annual plan, establishing targets for acquisition, retention, engagement, and dues revenue.
Define and continuously refine membership value propositions by professional discipline, career stage, and practice setting, including recommendations around membership models, tiers, and dues.
Identify new growth opportunities through underserved professional segments, institutional and group memberships, strategic partnerships, and trainee-to-professional conversion programs.
Design and manage the complete member lifecycle, including recruitment, onboarding, engagement, renewal, reinstatement, and win-back initiatives.
Lead member engagement programs spanning exclusive content, resources, networking opportunities, webinars, and professional events.
Establish member feedback and listening mechanisms, using surveys and stakeholder input to improve satisfaction, loyalty, and the overall member experience.
Own membership data integrity, reporting, KPI dashboards, segmentation, engagement scoring, and performance analysis across acquisition, renewal, engagement, and revenue.
Use analytics, automation, and AI-enabled tools where appropriate to identify growth opportunities, at-risk members, and high-value segments.
Serve as the business owner for membership technology, including association management systems, CRM platforms, member portals, and marketing automation tools.
Partner with marketing teams to develop, launch, test, and optimize membership campaigns across email, digital advertising, social media, and event channels.
Collaborate with education, advocacy, events, field teams, development, and other functions to integrate membership value across programs and create connected member journeys.
Manage the membership budget, forecast dues revenue, and maintain sound financial oversight of membership investments.
Lead, coach, and develop a two-person membership team, establishing goals, strengthening capabilities, and fostering a member-focused culture.
Represent the professional membership program with external associations, industry communities, and relevant professional audiences.
Bachelor’s degree or equivalent combination of education and relevant experience; a master’s degree in business, nonprofit management, healthcare administration, or a related field is preferred.
At least 7 years of progressive experience in membership growth, engagement, and retention, including a minimum of 2 years of people management experience.
Experience within a national professional association, medical or health professional society, or healthcare-related organization is strongly preferred.
Demonstrated success growing membership and improving retention and engagement, with the ability to communicate measurable outcomes.
Strong understanding of the complete membership lifecycle and lifecycle marketing, including acquisition, onboarding, engagement, renewal, and retention.
Strong strategic, analytical, and problem-solving capabilities, with hands-on experience using membership data, dashboards, segmentation, and performance insights.
Proficiency with association management systems, CRM platforms, and marketing automation tools, with the ability to act as a business owner for membership technology.
Exceptional leadership, team management, communication, presentation, negotiation, and stakeholder relationship skills.
Ability to influence senior stakeholders and collaborate effectively across diverse internal and external teams.
Experience designing or relaunching membership models, tiers, or dues structures is preferred.
Experience developing institutional or group membership programs and strategic partnerships is preferred.
Familiarity with Wild Apricot or comparable AMS platforms is advantageous.
Experience applying AI tools to membership marketing or analytics is preferred.
Experience working with volunteer leaders, committees, or interdisciplinary healthcare professional communities is beneficial.
Strong integrity, discretion, professionalism, organization, and ability to remain effective under pressure.
Willingness to travel moderately, including occasional overnight or weekend travel, with overall travel expected to be up to 10%.
Remote work environment.
Competitive salary; the listed salary band is $59,200–$118,600, with actual compensation based on experience, qualifications, and other relevant factors.
Medical, dental, and vision insurance for employees and eligible dependents.
Vacation, sick leave, and paid holidays.
Life insurance.
403(b) retirement plan with employer matching contributions.
Flexible spending accounts for eligible healthcare and dependent-care expenses.
Commuter benefits for eligible transit and parking expenses.
Employee Assistance Program with confidential counseling and support resources.
Employee referral opportunities and rewards.
Diverse and inclusive workplace culture.
Mission-driven environment focused on professional engagement, collaboration, compassion, integrity, and innovation.
Travel opportunities for major professional meetings and selected conferences.