Director, Newsletter & Email Marketing

Accountabilities

• Lead newsletter strategy and monetization: Develop and execute a global newsletter roadmap across 22 markets, balancing sponsored placements, commissionable offers, campaign frequency, audience engagement, and long-term subscriber health.

• Manage high-volume campaign execution: Oversee more than 40 newsletter campaigns per week, managing planning, creative development, quality assurance, scheduling, deployment, and post-campaign analysis.

• Optimize commercial performance: Partner with advertising sales and merchant teams to advise on inventory, placements, targeting, and campaign best practices, using reliable performance data to improve partner outcomes and revenue potential.

• Own deliverability and sender reputation: Manage inbox placement, sending-domain health, IP and domain warm-up, email authentication protocols (SPF, DKIM, and DMARC), list hygiene, audience data quality, and mailbox-provider requirements across multiple markets.

• Drive experimentation and optimization: Develop mobile-first, flexible email templates and run continuous A/B testing across creative, offers, segmentation, personalization, and send timing to improve engagement and campaign effectiveness.

• Build audience segmentation and personalization: Deliver targeted messaging based on market, client, member behavior, and relevant preferences, ensuring that audience selection and campaign placements respect client-specific settings.

• Develop lifecycle marketing journeys: Design and optimize automated activation, welcome, re-engagement, and win-back campaigns that increase engagement, improve retention, and strengthen long-term member value.

• Support product marketing and go-to-market initiatives: Oversee targeted campaigns that increase awareness and adoption of proprietary products and service categories, collaborating with marketing stakeholders on launch objectives and execution.

• Establish performance measurement and reporting: Define and monitor key performance indicators across engagement, deliverability, lifecycle, and commercial outcomes, including open rates, click-through rates (CTR), click-to-open rates (CTOR), and sender reputation.

• Ensure trustworthy analytics: Maintain accurate, defensible campaign and partner reporting, accounting for bots, email scanners, prefetch activity, and other invalid traffic that may distort engagement metrics, in partnership with analytics teams.

• Lead and develop the email marketing team: Coach and manage a growing team of email marketers and specialists, establishing clear expectations, encouraging professional development, and maintaining high execution standards.

• Improve operational processes: Strengthen campaign intake, approvals, quality assurance, reporting, and cross-functional communication to improve efficiency, consistency, and accountability.

• Manage technology and vendor relationships: Oversee relationships with email service providers (ESPs), customer data platforms (CDPs), and deliverability vendors, contributing to platform strategy, capability assessments, and potential migrations.

• Maintain regulatory compliance: Ensure email marketing practices comply with applicable privacy and email regulations, including CAN-SPAM, CASL, and GDPR, while overseeing consent, subscription, and preference management.

• Collaborate with senior leadership: Serve as a strategic partner to marketing leadership, communicating campaign performance, emerging trends, risks, and priorities while recommending data-driven improvements.

Requirements:

• Extensive email marketing experience: At least nine years of hands-on email marketing experience in a high-volume environment, including seven or more years managing newsletters or email programs monetized through sponsored placements, affiliate revenue, or commissionable offers.

• Newsletter monetization expertise: Demonstrated experience operating recurring newsletter programs, maintaining campaign and inventory calendars, balancing paid placements with audience needs, and optimizing commercial performance.

• Advanced deliverability knowledge: Deep practical expertise in inbox placement, sender reputation, IP and domain warm-up, SPF/DKIM/DMARC authentication, list hygiene, and mailbox-provider relationships.

• Enterprise marketing technology proficiency: Hands-on mastery of a major enterprise email service provider and CDP or marketing automation stack. Experience with Iterable, Lytics, or comparable platforms is particularly relevant.

• Segmentation and automation expertise: Strong command of audience segmentation, behavioral targeting, dynamic content, personalization, triggered campaigns, automated lifecycle journeys, and marketing automation workflows.

• Campaign optimization skills: Experience designing and evaluating A/B tests, developing reusable email templates, improving campaign quality, and translating findings into practical optimization strategies.

• Analytics and attribution expertise: Advanced understanding of marketing analytics, attribution models, performance measurement, KPI development, and dashboard reporting, including the ability to distinguish genuine engagement from invalid traffic.

• People leadership: A proven track record of managing, mentoring, and developing high-performing email marketing teams while maintaining a hands-on approach to execution and problem-solving.

• Commercial and cross-functional judgment: Ability to balance revenue objectives, partner requirements, audience experience, deliverability, and long-term subscriber value while collaborating across marketing, sales, merchant, and analytics functions.

• Communication and stakeholder management: Strong written and verbal communication skills, with the ability to present performance insights and strategic recommendations clearly to partners, executives, and cross-functional teams.

• Education: Bachelor's degree or equivalent practical experience.

• Preferred industry background: Experience in e-commerce, marketplaces, employee perks and benefits, affiliate marketing, deals, newsletter publishing, or media monetization.

• Additional preferred experience: Familiarity with HR benefits and employee engagement, multi-tenant marketing programs, product marketing and go-to-market campaigns, global email operations, and ESP evaluation or migration.

• Working style: A strategic yet execution-oriented leader who can manage competing priorities, solve technical challenges, continuously test new approaches, and develop scalable processes.

Benefits:

• Annual compensation: $115,000–$130,000 base salary, plus bonus.

• Medical and dental insurance: Employer pays 75% of monthly contributions.

• Telehealth coverage: 100% employer-paid.

• Vision insurance: 100% employer-paid monthly contributions.

• Domestic partner coverage: Available across all insurance plans.

• Life insurance: 100% employer-paid life insurance.

• Retirement savings: 401(k) retirement plan options, including an employer contribution.

• Paid time off: Generous paid time off (PTO) and sick time off (STO) programs.

• Parental leave: Paid maternity and paternity leave policies.

• Paid holidays: 11 holidays annually, including an office closure day after Thanksgiving.

• Flexible spending accounts: Access to a flexible spending account program.

• Additional voluntary benefits: Options including short-term disability, long-term disability, supplemental life insurance, accident coverage, and cancer coverage.

• Remote work: Remote position based in the United States.

• Leadership and growth opportunities: The chance to shape global newsletter strategy, lead a growing team, and influence commercial performance across multiple markets.