Key Outcomes

• Network Growth & Retention: Drive affiliate network expansion while enhancing retention strategies and tracking core performance metrics.
• Affiliate Advocacy & Support: Provide robust operational support, foster direct feedback channels, and serve as the primary advocate for affiliate owners within HQ.
• Operational Excellence: Streamline business operations, establish clear performance benchmarks, oversee budget allocation, and leverage data-driven insights.
• Team Leadership: Recruit, mentor, and develop a high-performing team focused on execution, accountability, and continuous improvement.
• Business Model Optimization: Enhance unit economics for affiliates and ensure all HQ initiatives deliver tangible value to local gym owners.

Key Responsibilities

• Strategic Execution: Lead overall strategy and execution for the affiliate business unit, maintaining accountability for quarterly performance targets.
• Community Engagement: Engage directly with affiliate owners through site visits, community events, and roundtables to gather field intelligence and align HQ priorities.
• Unit Economics: Analyze affiliate unit economics to identify drivers of sustainability, growth, and operational risk across the network.
• Cross-Functional Collaboration: Partner cross-functionally with Education, Sport, Marketing, Product & Technology, Finance, and Legal to ensure cross-departmental alignment.
• Budget Management: Manage the departmental operating budget in collaboration with Finance, optimizing resource allocation to yield high impact for owners.
• Operational Improvement: Monitor key performance indicators, streamline workflows, and remove operational friction for local gym operations.
• Team Mentorship: Coach, mentor, and cultivate leadership development within the affiliate operations team.

Qualifications & Core Competencies

• Affiliate Ownership: Current ownership and operational experience with a CrossFit affiliate.
• Certifications & Open Participation: Active CrossFit Level 4 (CF-L4) certification and ongoing active participation in the CrossFit Open.
• Strategic Analysis: Strong analytical and strategic planning skills with a focus on measurable outcomes.
• Affiliate-First Leadership: Agile, affiliate-first leadership style with a dedication to eliminating low-value processes.
• Team Building: Proven capability to build trust, inspire teams, and develop talent effectively.

Education & Experience

• Executive Leadership: 10+ years of progressive executive leadership in business operations, account management, franchise/network operations, or professional services.
• Remote Team Management: Demonstrated expertise managing senior leaders and leading geographically dispersed or remote organizations.
• Growth & Scaling: Proven track record of driving operational scale, financial growth, and customer retention metrics.
• Operational Frameworks: Experience designing and implementing scalable operational frameworks and organizational structures.
• CrossFit Ecosystem Domain Expertise: Deep domain expertise and understanding of the CrossFit affiliate model and ecosystem strongly preferred.