Director of Brand and Creative

Accountabilities

Brand strategy and architecture: Define and manage the brand platform, including purpose, personality, voice, positioning, and core value proposition, ensuring the brand communicates trust, security, and simplicity. Develop and maintain brand architecture across digital identity, verification, online notarization, and AI-powered authorization solutions in collaboration with product marketing leadership.
Brand evolution and positioning: Lead brand refresh initiatives and strategic evolution as the business expands into new categories, ensuring the brand remains distinctive, relevant, and aligned with changing customer expectations and business objectives.
Visual and verbal identity: Own the brand identity system and guidelines, covering logo usage, color palettes, typography, iconography, illustration, photography, motion design, and data visualization. Collaborate with content and communications leaders to establish consistent tone-of-voice guidelines.
Brand hub and creative resources: Build and maintain a centralized, self-service brand hub and library of templates that enable Marketing, Sales, and other teams to create consistent, on-brand materials efficiently.
Campaign and product launch creative: Lead creative strategy, concept development, and execution for integrated marketing campaigns, product launches, and major brand initiatives in partnership with Revenue Marketing and Product Marketing teams.
Multichannel creative direction: Oversee design and creative production across the company website, digital advertising, sales collateral, presentations, video, social media, and event environments. Partner with event marketing teams to develop impactful exhibition booths and experiential brand activations.
Creative operations and resource management: Establish and manage creative intake, prioritization, production, review, and approval workflows. Oversee creative budgets, external agencies, freelancers, and other production partners to ensure high-quality output and efficient delivery.
Brand measurement and governance: Define brand health metrics and research programs to monitor awareness, consideration, and perception among target audiences. Maintain brand consistency across marketing, sales, partnerships, and co-marketing initiatives.
Product and marketing alignment: Partner with Product Design to ensure that the product experience and external marketing identity feel cohesive, reinforcing a consistent and recognizable brand at every customer touchpoint.
Cross-functional leadership: Build strong relationships with executive stakeholders and functional leaders, aligning creative priorities with business goals and communicating the strategic rationale behind brand decisions.
Continuous improvement and innovation: Explore emerging creative technologies, tools, and workflows to improve production efficiency, support experimentation, and strengthen the organization's creative capabilities.
Requirements
Professional experience: At least 10 years of experience in brand strategy, creative direction, or a related discipline, including at least four years leading brand or creative teams within B2B technology, fintech, or security organizations, or equivalent senior agency experience managing comparable brands.
Strategic brand expertise: Demonstrated ability to develop and manage brand platforms, positioning strategies, visual identities, and messaging systems that create meaningful differentiation in competitive markets.
Portfolio of work: A strong portfolio showcasing successful brand systems, integrated campaigns, and creative work that makes complex, technical, or trust-centric products accessible and distinctive.
Brand transformation experience: Proven experience leading a brand refresh, repositioning initiative, or brand architecture project during a company's expansion into new products, markets, or categories.
Creative leadership: Strong creative direction capabilities across visual design, copywriting, video, motion, and integrated campaign development, with the ability to contribute hands-on when necessary.
Business and strategic acumen: Ability to connect creative decisions to business objectives, customer needs, market positioning, and measurable brand outcomes.
Executive communication and influence: Excellent presentation, communication, and stakeholder management skills, with the ability to gain executive alignment and explain the commercial rationale behind creative recommendations.
Cross-functional collaboration: Experience working closely with Marketing, Product, Sales, Communications, and other teams to deliver cohesive brand experiences across multiple channels.
Creative operations management: Ability to manage production workflows, budgets, agencies, freelancers, and competing priorities while maintaining quality and meeting deadlines.
Preferred industry experience: Background in financial services, payments, digital identity, cybersecurity, or related industries where trust, security, and regulatory considerations are central to the customer experience.
Preferred technical capabilities: Familiarity with AI-assisted creative workflows and modern design and web tools such as Figma, Adobe Creative Cloud, and Webflow.
Preferred audience experience: Experience developing brand strategies that span both enterprise B2B audiences and consumer-facing touchpoints.
Leadership qualities: A forward-thinking, collaborative, and accountable approach, with a commitment to creative excellence, integrity, experimentation, and continuous improvement.
Travel availability: Willingness to travel occasionally for company summits, team gatherings, industry events, and customer or partner meetings.
Benefits
Competitive compensation: Expected total annual cash compensation ranging from $180,000 to $250,000, depending on skills, qualifications, experience, and location.
Annual bonus: Discretionary bonus opportunities, typically paid annually.
Equity compensation: Equity included as part of the overall compensation package.
Healthcare coverage: Medical, dental, and vision benefits.
Insurance protection: Life insurance and short-term and long-term disability coverage.
Retirement savings: 401(k) plan with a 4% employer match beginning on the hire date.
Flexible paid time off: Unlimited sick and vacation time.
Paid holidays: 14 company-paid holidays each year.
Paid parental leave: 12 weeks of paid parental leave.
Sabbatical program: Four-week sabbatical after five years of continuous full-time employment.
Inclusive healthcare support: Health Reimbursement Arrangements for fertility-related care and gender-affirming services.
Meal benefits: Grubhub credit to support meals.
Remote work support: Monthly work-from-home stipend.
Professional development: Dedicated professional development credit to support continued learning and career growth.
Wellness benefits: Monthly wellness reimbursement.
Remote flexibility: A remote working arrangement that supports collaboration across teams and locations.
Meaningful leadership opportunity: The chance to shape a growing brand, build scalable creative capabilities, and influence how customers understand and trust emerging digital identity technologies.
Inclusive culture: A commitment to equal employment opportunities and a workplace that values diverse backgrounds, perspectives, and experiences.
Additional position details
Work arrangement: Full-time, remote.
Application deadline: Applications are expected to be accepted through October 23, 2026.
Recruitment security: Identity verification and fraud prevention checks may be conducted during the hiring process to confirm applicants' identities. These checks are used exclusively for identity verification and fraud prevention, not to assess employment eligibility or professional qualifications.