Director of Campaigns

Accountabilities:

Own and manage the integrated campaign roadmap, prioritizing target audiences, offerings, and initiatives according to business objectives, pipeline opportunities, and available resources.
Lead the strategy, planning, and execution of integrated marketing campaigns across multiple business units and product offerings, ensuring alignment on priorities, responsibilities, and expected outcomes.
Translate complex products, services, and value propositions into clear, compelling messaging that resonates with different audiences and supports their decision-making journeys.
Collaborate with marketing teams across business units to develop customer-centric campaigns that address varying needs, buying cycles, and shared pipeline objectives.
Coordinate content development, marketing channels, and campaign timelines to deliver cohesive programs and consistent experiences for prospective customers.
Integrate Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) strategies into campaign planning and content development to improve visibility across AI-powered search platforms.
Monitor campaign performance against established pipeline targets, analyze results, and identify opportunities to optimize investments, adjust strategies, or discontinue underperforming activities.
Establish scalable campaign planning and execution processes that improve collaboration, accountability, operational efficiency, and consistency across teams.
Requirements:
Bachelor's degree in Marketing, Business, Communications, or a related field.
At least 8 years of professional experience in B2B campaign marketing, with a proven track record of developing and managing integrated campaigns.
Demonstrated success building and executing campaign strategies in complex, multi-product or multi-business environments.
Experience owning a campaign roadmap and connecting marketing initiatives to measurable pipeline generation and business outcomes.
Strong messaging and storytelling capabilities, with the ability to communicate complex value propositions effectively to diverse audiences.
Hands-on experience with Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO), including creating and optimizing content for AI-powered search and answer engines.
Proven ability to work within matrixed organizations, collaborate across functions, and align multiple marketing teams around shared priorities.
Excellent strategic planning, project management, and execution skills, with the ability to balance long-term objectives with attention to operational details.
Strong leadership and communication skills, with a calm, clear, and collaborative approach that builds trust, creates focus, and empowers teams.
Previous marketing experience in the manufacturing industry is preferred.
Ability to navigate ambiguity, take ownership, and build scalable processes in a dynamic and fast-growing environment.
Benefits:
Annual base salary: $120,000–$180,000, depending on experience, qualifications, skills, internal equity, and geographic location.
Additional compensation: Potential eligibility for annual incentive compensation and/or long-term incentives, subject to applicable company plans.
Healthcare coverage: Comprehensive medical, dental, and vision insurance.
Retirement benefits: Access to retirement savings benefits.
Paid time off: Paid leave and additional employee benefits.
Employee ownership: Opportunity to share in company ownership and participate in the financial rewards of collective business success.
Meaningful impact: Contribute to the revitalization of American manufacturing and the development of critical products across industries such as aerospace and defense, electrification, medical, energy, and robotics.
Remote flexibility: Opportunity to work remotely from the United States.