Director of Content

Accountabilities:

As Director of Content, you will own the content strategy, editorial direction, distribution approach, and performance measurement framework. You will combine exceptional storytelling with experimentation, operational execution, and a clear focus on business outcomes.

• Content strategy and thought leadership: Define and lead the content strategy across written, video, and other formats, ensuring the brand narrative is compelling, consistent, and differentiated.

• Editorial creation and leadership: Write and edit high-quality content, helping executives and subject matter experts transform their expertise into engaging ideas, perspectives, and stories.

• Customer and data-driven storytelling: Incorporate customer experiences, original research, data, executive insights, and strong points of view into repeatable content programs that build an engaged audience.

• Cross-functional collaboration: Partner with Brand and Design, Product Marketing, Demand Generation, executives, customers, and external specialists to develop and distribute impactful content.

• Social media and executive visibility: Own the organic social strategy, particularly LinkedIn, and strengthen the presence of executives and employees as authentic voices within the procurement community.

• Social content optimization: Develop playbooks, training, tools, and practices that encourage employee participation, while testing content formats, engaging audiences, and refining the strategy based on performance.

• SEO and AI-powered discovery: Lead organic search and answer engine optimization (SEO, AEO, and GEO) strategies across platforms such as Google, ChatGPT, Claude, Perplexity, Gemini, Reddit, and YouTube.

• Content distribution: Identify emerging discovery channels and changing buyer behaviors, adapting content structure and distribution strategies to maximize visibility and relevance.

• AI-powered content operations: Design, implement, and refine AI-enabled workflows for research, content creation, editing, repurposing, distribution, optimization, and measurement.

• Workflow development and experimentation: Build practical solutions independently where appropriate, define requirements for more technical implementations, and evaluate which AI applications genuinely improve results.

• Performance measurement: Establish meaningful metrics and leading indicators, including share of voice, audience engagement, executive reach, organic and AI visibility, branded search, qualified traffic, target-account engagement, content influence, pipeline, and revenue.

• Continuous improvement: Use performance insights to improve content quality, distribution efficiency, audience growth, and the overall contribution of content to business objectives.

Requirements:

The ideal candidate is an exceptional writer, strategic thinker, and hands-on builder who can establish scalable content programs in a fast-moving B2B environment. You should combine editorial excellence with digital distribution expertise, AI experimentation, and the ability to connect creative work to measurable business impact.

• At least 7 years of experience in content marketing, editorial strategy, social media, organic growth, or a related discipline, ideally within a high-growth B2B SaaS company.

• Exceptional writing and editing skills, supported by a strong portfolio demonstrating the ability to develop compelling, original content.

• Experience building content strategies, editorial programs, and repeatable systems from the ground up.

• Deep understanding of B2B social media and LinkedIn, ideally including experience developing executive thought leadership and employee advocacy programs.

• Strong knowledge of SEO and an active understanding of how answer engine optimization (AEO) and generative engine optimization (GEO) are changing organic discovery.

• Demonstrated experience building or implementing AI-powered workflows that meaningfully improve marketing efficiency, effectiveness, or quality.

• Ability to explain the problems addressed by AI workflows, how they were implemented, and the outcomes they achieved.

• Comfort using data and performance metrics to connect content initiatives with audience growth, engagement, qualified traffic, pipeline, and business results.

• Strong collaboration and communication skills, including the ability to work effectively with executives, cross-functional teams, customers, agencies, and external partners.

• A proactive, adaptable, and hands-on approach, with the ability to work independently and deliver results without relying on a large supporting team.

• Curiosity about emerging technologies, changing buyer behavior, and new approaches to content creation and distribution.

Preferred qualifications:

• Experience marketing to enterprise audiences.

• Familiarity with procurement, finance, supply chain, or artificial intelligence markets.

• Experience working in a startup or high-growth technology environment.

• A demonstrated interest in testing emerging AI tools and building more effective content operations.

Benefits:

• Annual compensation: $162,000–$225,000, including a bonus, depending on experience and location.

• Equity opportunities.

• Benefits package, including healthcare coverage.

• Remote work arrangement, subject to the location eligibility requirements below.

• Opportunity to shape a growing content function and build programs with meaningful influence on brand visibility, audience engagement, and revenue.

• Collaborative environment with opportunities to work closely with marketing, design, product, executive leadership, customers, and external partners.

• Location eligibility: Candidates must reside in one of the following U.S. states: California, Colorado, Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Montana, New Hampshire, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Rhode Island, Texas, Tennessee, or Washington.

• Travel: This remote role requires some travel; candidates should indicate their availability for 0–15%, 15–25%, or 25% or more.

• Compensation is determined based on relevant experience, skills, and location.