What we want to accomplish and why we need you
Suki is a leading technology company that provides AI solutions for healthcare. Our mission is to reimagine the healthcare technology stack, making it invisible and assistive to lift the administrative burden from clinicians. Suki's Ambient Clinical Intelligence (ACI) platform goes beyond documentation to support clinical workflows before, during, and after the patient encounter.
We are a user-driven company committed to making sure every aspect of our product is in service to clinicians. We're a team of technologists, clinicians, and industry experts working together to push the limits of technology used in medicine. At Suki, we're building technology that listens, understands, and gets out of the way, so clinicians can get back to being clinicians.
As Suki grows, so does the complexity of how we create demand and drive revenue growth. Our next phase requires a more focused, account-based approach to acquiring new customers and expanding relationships with existing ones. Both require a deep understanding of the accounts, decision-makers, buying committees, and opportunities that will have the greatest commercial impact.
We're looking for a Director of Growth Marketing to define and lead Suki's demand generation and account-based marketing (ABM) strategy across new customer acquisition and customer expansion. This person will identify and prioritize high-value accounts, develop differentiated engagement strategies, and build integrated programs that create pipeline, accelerate opportunities, and drive measurable revenue growth.
This is not a role for someone who simply runs an established demand generation playbook. We're looking for someone who combines creativity, commercial instinct, experimentation, and analytical rigor to continually answer: Which accounts represent our greatest growth opportunities? Who do we need to influence? What will get their attention? How do we move them toward a buying decision? And where can we unlock more revenue from customers already using Suki?
You will become an expert in Suki's commercial strategy and a close partner to our CRO, CGO, and commercial leadership. You'll work across Marketing, including Events, Performance Marketing, Digital, Brand, Creative, Product Marketing, Customer Marketing, and Marketing Operations, to turn that strategy into integrated programs that generate measurable commercial impact.
What will you do everyday?
You will own the strategy for how Suki creates, captures, and converts demand, with ABM at the center of how we prioritize accounts, engage buying committees, and drive revenue.
For new business, you'll work closely with Sales to identify the accounts with the greatest potential, understand their buying dynamics, and develop targeted programs that create engagement and move opportunities through the pipeline.
For existing customers, you'll partner with Customer Marketing, Sales, and Customer Success to identify expansion opportunities and develop account-based programs that help Suki grow within healthcare organizations. This could mean reaching new departments or specialties, expanding clinician adoption, introducing additional capabilities, or engaging new stakeholders across an existing customer account.
Creativity will be critical. Healthcare audiences can be difficult to reach through traditional B2B channels, so we want someone who is constantly identifying and testing new ways to engage high-value accounts. That might mean a highly personalized ABM campaign, an executive engagement program, a new content experience, or something we haven't tried before.
You'll also bring analytical rigor to the role. You'll dig beneath topline metrics to understand account engagement, pipeline creation, opportunity progression, expansion potential, and revenue impact. This role owns the critical question: Where are Suki's greatest opportunities for growth, and how do we turn them into revenue?
Key Responsibilities
- Demand Generation & Growth Strategy: Own and continuously evolve Suki's demand generation strategy, with a focus on new-logo acquisition, strategic ABM, and existing-customer expansion.
- Account-Based Marketing: Develop and execute a comprehensive ABM strategy targeting high-value enterprise accounts. Build differentiated 1:1, 1, and 1 programs based on account potential, buying stage, and commercial priorities.
- Account Prioritization & Targeting: Partner with Sales, Growth, Digital Marketing, Product Marketing, and Marketing Operations to identify and prioritize target accounts, understand buying committees, refine ICPs, and develop account-level engagement strategies.
- Customer Expansion ABM: Partner with Customer and Digital Marketing, Sales, and Customer Success to identify and activate growth opportunities within existing customers. Develop targeted campaigns that support expansion into additional specialties, departments, care settings, clinician populations, and Suki capabilities.
- New Demand Creation: Identify and test new channels and creative approaches for reaching difficult-to-access healthcare audiences. Look beyond traditional paid and lead generation tactics to develop scalable sources of demand.
- Integrated Campaign Strategy: Build integrated programs across paid, digital, content, events, ABM, executive engagement, and other channels, partnering closely with Digital/Performance Marketing, Events, Brand, Creative, Product Marketing, and Customer Marketing.
- Pipeline Creation & Acceleration: Develop programs that generate qualified opportunities, increase engagement across buying committees, and help accelerate active deals through the sales cycle.
- Commercial Partnership: Become a strategic partner and expert in Suki's commercial strategy, working closely with the CRO, CGO, Sales, Customer Success, and other commercial leaders to translate revenue priorities, account intelligence, and pipeline needs into demand programs.
- Events & Field Activation: Partner closely with the Events team to ensure events are integrated into the broader ABM and demand strategy, from targeting priority accounts and engaging executives to post-event follow-up and opportunity acceleration.
- Experimentation: Build a culture of testing across accounts, audiences, channels, messaging, offers, and experiences. Know when to scale what works, evolve what has potential, and stop investing in what doesn't.
- Measurement & Analytics: Partner with Marketing Operations and Sales Operations to establish meaningful reporting across the funnel, connecting account engagement to meetings, opportunities, pipeline, expansion, and revenue.
- Funnel & Account Diagnosis: Go beyond reporting what happened. Analyze patterns across channels, segments, account engagement, conversion, opportunity creation, pipeline, and velocity to understand why performance is changing and where intervention is needed.
- Optimization & Pivots: Translate data into action. Identify when an audience, account segment, channel, campaign, investment, or strategy needs to change and proactively recommend the path forward.
Ok, you're sold, but what are we looking for in the "ideal" candidate?
- Strategic ABM Leader: You understand how to build and scale account-based programs, from identifying the right accounts to engaging complex buying committees and influencing enterprise purchasing decisions.
- Creative Demand Builder: You don't believe demand generation begins and ends with paid media, email, and MQLs. You're energized by finding audiences in unexpected places and creating new ways to get Suki in front of them.
- Healthcare Expertise: You understand the complexities of marketing to healthcare organizations, from navigating multiple stakeholders and lengthy buying cycles to knowing how to reach and influence clinical, operational, and executive decision-makers. Experience in health tech is a big plus.
- Commercially Minded: You want to understand how the company makes money, how Sales sells, why customers buy, where deals stall, and where existing customer relationships can grow. You view pipeline and revenue as shared outcomes.
- Expansion-Oriented: You understand that growth doesn't stop when a customer signs. You know how to identify opportunities within existing accounts and develop targeted programs that support expansion.
- Analytical & Diagnostic: You don't stop at reporting that conversion is down. You want to understand why. You can identify patterns in data, develop hypotheses, and determine what needs to change.
- Strategic: You can zoom out from individual campaigns to understand markets, audiences, account potential, buying committees, and how they fit together into a cohesive growth strategy.
- Results-driven: Results matter, winning matters. You can achieve your goals with minimal supervision and process, quickly assess how to reach your objectives, and identify who can help you get there.
- Executive Presence: You can confidently partner with senior commercial and marketing leaders, challenge assumptions constructively, and translate business priorities into actionable strategies.
- Data Driven: You use metrics to drive decision-making, but understand that data requires context and judgment. You know the difference between reporting a metric and diagnosing a business problem.
- Self-starter: You are motivated by hard problems and energized by creating something new. You have a strong sense of urgency and move quickly, with quality.
- Collaborative: You understand that demand generation is a team sport. You can orchestrate work across Performance Marketing, Events, Brand, Creative, Product Marketing, Customer Marketing, Marketing Operations, Sales, and Customer Success without creating unnecessary silos.
- Adaptable: You thrive in a fast-moving organization where commercial priorities, markets, and buyer behavior evolve. You believe that what got you here won't necessarily get you there.
- AI Savvy or Curious: You actively explore how AI can improve audience research, account intelligence, campaign development, experimentation, personalization, and analysis.
Qualifications
- 10+ years of experience in demand generation, growth marketing, integrated marketing, ABM, or related B2B marketing roles, with experience leading demand strategy.
- Experience in healthcare marketing, with a strong understanding of the healthcare landscape, complex buying cycles, and decision-making dynamics across health systems and provider organizations. Experience in enterprise SaaS, healthcare technology, or another complex B2B environment with long sales cycles and multi-stakeholder buying committees strongly preferred.
- Demonstrated experience building and executing enterprise ABM strategies, including 1:1, 1, and 1 programs.
- Proven success driving both new-logo acquisition and existing-customer expansion through targeted marketing programs.
- Strong understanding of account segmentation, buying committee engagement, account intelligence, intent signals, and opportunity acceleration.
- Proven ability to develop new acquisition channels and demand programs rather than relying solely on established tactics.
- Strong analytical skills with experience evaluating funnel performance, account engagement, conversion, pipeline, expansion, and revenue impact.
- Experience partnering closely with Sales, Customer Success, and senior commercial leadership on targeting, pipeline strategy, expansion opportunities, and go-to-market execution.
- Demonstrated ability to align cross-functional teams around integrated growth campaigns spanning paid, digital, events, content, creative, product marketing, and other channels.
- Familiarity with Salesforce, HubSpot, ABM platforms, performance marketing platforms, and modern marketing analytics and attribution.
- Excellent written, verbal, and executive communication skills.
- A bias toward action, experimentation, and measurable impact.
Suki is an Equal Opportunity Employer. We are dedicated to building a company that fosters inclusion and belonging and reflects the diverse communities we serve across the country. We know we are stronger this way, and we look forward to growing our team with these shared values.
In compliance with the State of California Pay Transparency Law, the OTE salary range for this role is between $170,000 -215,000. This range is not inclusive of any discretionary bonus or equity package. When determining a candidate’s compensation, we consider a number of factors including skillset, experience, job scope, and current market data.
