Director of Marketing

 

Reports To: Head of Marketing & Business Enablement

Location: The chosen candidate may work in New York City, NY or Nashville, TN. Hybrid (in office/remote) schedule is available at these locations.

Position Overview

SPS North America is seeking an experienced, hands-on B2B Marketing Director to lead marketing strategy and execution across North America. This role will strengthen SPS's brand visibility, market credibility, and business growth across enterprise workplace services.

The Marketing Director will develop and execute integrated marketing programs that position SPS as a strategic workplace services partner, leveraging digital channels, industry relationships, thought leadership, events, and emerging AI-enabled marketing tools. Working closely with Sales, Operations, Global Marketing, and senior leadership, this individual will translate SPS's expertise, client outcomes, and service capabilities into compelling content and targeted programs that generate awareness, strengthen client relationships, and support business development.

This is a hands-on leadership role requiring strong communication and storytelling abilities, modern marketing technology expertise, practical AI fluency, and the ability to turn business priorities into measurable marketing initiatives.

Key Responsibilities

Brand Visibility & Modern Marketing

• Lead North America marketing initiatives to strengthen SPS's brand visibility, market positioning, and credibility across LinkedIn, social media, industry publications, partner channels, executive platforms, and other relevant buyer-facing channels.

• Evaluate how SPS and its services are represented through AI search and large language model (LLM) platforms. Identify opportunities to improve content accuracy, discoverability, and visibility among relevant industry and buyer audiences.

• Identify and implement modern marketing technologies, automation, and AI-supported workflows to improve research, content development, campaign execution, and reporting.

• Establish repeatable marketing processes, templates, and best practices while helping develop team capabilities through training and adoption of new tools.

Content Development, Campaigns & Thought Leadership

• Partner with Sales, Operations, and Sales Intelligence to identify target accounts, industry opportunities, buyer needs, client success stories, and operational insights that support marketing priorities.

• Develop and execute integrated, multi-channel marketing campaigns targeting priority accounts and industry sectors, incorporating account-based marketing (ABM) strategies where appropriate.

• Create, write, edit, and repurpose compelling marketing content, including presentations, white papers, reports, articles, case studies, executive perspectives, videos, social media content, and sales enablement materials.

• Develop thought leadership initiatives that showcase SPS's expertise across workplace services, office logistics, connected workplace technology, and AI-enabled service delivery.

• Collaborate with Global Marketing to align North America initiatives, adapt global content, and ensure consistent brand messaging while addressing regional market opportunities.

Analyst & Industry Relations

• Support SPS executives in developing and maintaining relationships with industry analysts, consultants, and relevant industry organizations.

• Coordinate analyst briefings, industry engagement, research participation, market assessments, and opportunities for third-party validation.

• Clearly communicate SPS's capabilities, differentiators, and client outcomes to strengthen market credibility and identify opportunities for industry recognition, referrals, and client introductions.

Events & Executive Engagement

• Plan, coordinate, and execute North America marketing events, including executive roundtables, client and prospect programs, partner events, and industry conferences.

• Develop event themes, agendas, and promotional strategies while coordinating speakers, moderators, panelists, venues, and event logistics.

• Partner with Sales, Operations, and executive leadership to drive attendance, engage priority audiences, and coordinate post-event follow-up.

• Evaluate event performance, audience engagement, and business impact to continuously improve future programs.

Marketing Strategy, Planning & Performance

• Develop and communicate annual and quarterly North America marketing plans, priorities, campaign calendars, and event strategies aligned with business objectives.

• Manage marketing budgets, project timelines, external vendors, and resources to ensure effective execution of marketing initiatives.

• Monitor and report on marketing performance, including brand visibility, campaign engagement, content effectiveness, event outcomes, priority-account engagement, and contribution to business development and pipeline objectives.

• Partner with internal stakeholders to ensure marketing initiatives support Sales priorities, client relationships, and broader organizational goals.

Qualifications & Experience

• 10+ years of progressive B2B marketing experience, preferably supporting complex enterprise services, outsourcing, workplace services, or Fortune 100/500 clients.

• Bachelor's degree in Marketing, Communications, or a related field, or equivalent relevant experience. Advanced degree or relevant marketing certifications are a plus.

• Demonstrated experience developing and executing integrated marketing campaigns, account-based marketing strategies, thought leadership programs, and content initiatives within complex B2B sales environments.

• Exceptional writing, editing, storytelling, and presentation skills, with the ability to translate complex services, technology, and operational capabilities into compelling business messaging.

• Experience building relationships with industry analysts, consultants, executives, professional organizations, or other external stakeholders.

• Experience planning and executing business events, including executive engagements, client programs, roundtables, conferences, and partner events.

• Working knowledge of modern marketing technologies, including CRM platforms, marketing automation, social media management, campaign analytics, reporting, and sales intelligence tools. Experience with platforms such as Apollo, Eloqua, LinkedIn, Google Ads, Cision, or similar tools is preferred.

• Practical experience leveraging AI tools, automation, and AI-supported workflows to improve marketing research, content creation, campaign execution, and reporting.

• Proven ability to collaborate across Sales, Operations, Global Marketing, and executive leadership while managing multiple priorities and initiatives.

• Experience developing team capabilities, implementing repeatable processes, and driving adoption of new marketing tools and technologies.

 

 

Physical Demands: 

• Ability to see and distinguish colors, shades, contrast, and visual details when reviewing marketing materials, creative assets, and brand content.
• Ability to communicate verbally, deliver presentations, participate in meetings, and effectively engage with internal and external stakeholders in person and virtually.
• Ability to sit, stand, and move throughout the workday, including occasional bending or lifting of light materials of at least 10 pounds.
• Ability to operate a computer, keyboard, phone, and standard office equipment.
• Ability to travel periodically, including to off-site meetings and business locations, as required.

Travel: Some travel may be required for this position. Approximately up to 10-15%. 

 

Other Duties: 

This job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.