Director of TikTok Shop - Brand Management

What is a day in the life of a Director of TikTok Shop - Brand Management?

Organizational Leadership: Directly manage, mentor, and build Associate Directors of TikTok Shop while maintaining indirect leadership over their teams of Account Managers. Set operational standards, refine performance metrics, and oversee talent development.

Strategic Partnership & Strategy: Collaborate closely with the Head of Accounts for TikTok Shop and the VP of Social Commerce to align top-level commercial targets, team structures, and market-expansion initiatives.

Executive Brand Ownership: Lead executive-level client strategy and maintain primary escalation ownership for high-value enterprise brands, translating complex marketplace insights into long-term growth playbooks.

P&L & Portfolio Growth: Take accountability for total portfolio GMV, retention, and revenue expansion across all accounts within your pod, ensuring team members consistently exceed brand KPIs.

Cross-Functional & Product Influence: Partner with Product, Engineering, Creator Operations, and Marketing leadership to influence the Pattern Creators software roadmap based on enterprise client feedback and social commerce trends.

Market Thought Leadership: Stay ahead of algorithm changes, TikTok Shop feature releases, and live shopping ecosystems to keep Pattern at the cutting edge of social commerce innovation.

What will I need to thrive in this role?

8-10+ years of progressive experience in e-commerce, marketplace management, digital strategy, or agency environments, with a proven history of scaling multi-tiered teams (managing managers).

Deep operational expertise in TikTok Shop, social commerce ecosystems, affiliate networks, and creator-led commerce models.

Experience managing high-value client portfolios and interfacing directly with C-suite and VP-level brand stakeholders.

Strong financial acumen with demonstrated experience driving portfolio-level P&L growth, staffing retention models, and client expansion strategies.

Executive-level communication and leadership skills with a track record of building collaborative, data-driven team cultures.

Master of Business Administration (MBA) required.

What does high performance look like?

Drive sustainable top-line GMV and revenue expansion across your division's entire book of business while maintaining high client retention rates.

Build a resilient, high-performing leadership pipeline by successfully mentoring and developing your Associate Directors.

Pioneer enterprise-grade TikTok Shop growth playbooks that reinforce Pattern Creators as the industry-leading social commerce solution.

What does success look like in the first 30, 60, 90 days?

First 30 Days: Establish strong cross-functional alignment with the VP of Social Commerce and the Head of Accounts for TikTok Shop. Complete 1:1s with your direct reports (Associate Directors), evaluate team structures and capacity, and review high-priority enterprise brand strategies across your pod.

First 60 Days: Partner with your Associate Directors to optimize account management frameworks, streamline client delivery protocols, and identify immediate growth levers across key enterprise portfolios. Establish direct executive touchpoints with flagship brand partners.

First 90 Days: Take full strategic ownership of your division's revenue performance and team health. Deliver a comprehensive multi-quarter strategy for scaling Pattern's TikTok Shop operations, team bandwidth, and client performance benchmarks to senior leadership.

What is the team like?

You will report directly to the VP of Social Commerce, work closely alongside other Directors, and manage a team of Associate Directors. Your team collaborates regularly with Marketplace Operations Specialists, Creator Alignment Managers, and Product teams. This is an executive-level pod defined by data-driven strategy, innovation, and accountable leadership.

Sounds great! What’s the company culture?

We are looking for individuals who are:

Game Changers- A game changer is someone who looks at problems with an open mind and shares new ideas with team members, regularly reassesses existing plans and attaches a realistic timeline to goals, makes profitable, productive, and innovative contributions, and actively pursues improvements to Pattern’s processes and outcomes.

Data Fanatics- A data fanatic is someone who recognizes problems and seeks to understand them through data, draws unbiased conclusions based on data that lead to actionable solutions, and continues to track the effects of the solutions using data.

Partner Obsessed- An individual who is partner obsessed clearly explains the status of projects to partners and relies on constructive feedback, actively listens to partner’s expectations, and delivers results that exceed them, prioritizes the needs of your partners, and takes the time to create a personable experience for those interacting with Pattern.

Team of Doers- Someone who is a part of a team of doers uplifts team members and recognizes their specific contributions, takes initiative to help in any circumstance, actively contributes to supporting improvements, and holds themselves accountable to the team as well as to partners.

What is the hiring process?

Initial phone interview with Pattern’s talent acquisition team

Video interview with a hiring manager

Case Study Interview with a panel

Professional reference checks

Executive review

Offer

How can I stand out as an applicant?

Discuss professional accomplishments with specific data to quantify examples

Provide insights on how you can add value and be the best addition to the team

Focus on mentioning how you would be partner obsessed at Pattern

Share experience on any side projects related to data and analytics

Why should I work at Pattern?

Pattern offers big opportunities to make a difference in the ecommerce industry! We are a company full of talented people that evolves quickly and often. We set big goals, work tirelessly to achieve them, and we love our Pattern community. We also believe in having fun and balancing our lives, so we offer awesome benefits that include

Unlimited PTO

Paid Holidays

Onsite Fitness Center

Company Paid Life Insurance

Casual Dress Code

Competitive Pay

Health, Vision, and Dental Insurance

401(k) match. Pattern matches 100% of the first 3% in eligible compensation deferred and 50% of the next 2% in eligible compensation deferred. 

Pattern provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability, status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.