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United States
Remote only
This position is listed on behalf of a partner company, who manages all applications and next steps. Our partner is looking for a Director of Web Content Strategy based in the United States.
We are seeking an experienced and strategic digital content leader to oversee enterprise-wide web content strategy across a diverse digital ecosystem. In this role, you will shape content governance, editorial standards, and publishing practices to ensure consistent, accessible, and engaging digital experiences. You will lead a team of content strategists, writers, and editors while collaborating with marketing, communications, IT, UX, and academic stakeholders. Your work will directly support audience engagement, student recruitment, and organizational brand positioning. You will also drive major digital initiatives, including website redesigns, content migrations, and information architecture improvements. This is an opportunity to combine strategic leadership, team development, and data-driven innovation within a collaborative, mission-oriented environment.
Enterprise Content Strategy: Develop and lead the organization's web content strategy across multiple digital platforms, including external websites, internal portals, and digital signage systems such as Sitecore and SharePoint Online.
Content Governance & Editorial Standards: Establish and maintain content governance frameworks, editorial guidelines, voice and tone standards, ownership models, approval workflows, and content lifecycle management practices.
Digital Content Management: Oversee large-scale content initiatives, including website redesigns, content audits, migrations, and information architecture improvements, ensuring consistency and quality across all digital properties.
Team Leadership & Development: Manage, mentor, and develop a team of content strategists, writers, and editors, providing performance feedback, professional development opportunities, and clear strategic direction.
Cross-Functional Collaboration: Partner with marketing, communications, IT, UX/design, enrollment, academic departments, and administrative teams to align digital content with institutional priorities and audience needs.
Content Operations & Scalability: Design and optimize scalable processes for content creation, review, approval, publishing, and ongoing maintenance across distributed teams.
Training & Enablement: Lead training initiatives and provide guidance to decentralized content contributors, encouraging adoption of editorial standards, governance policies, and best practices.
Performance Measurement & Optimization: Define and monitor content performance indicators, including SEO rankings, audience engagement, and conversion metrics. Use analytics and reporting insights to continuously improve content effectiveness.
Accessibility & Quality Assurance: Ensure digital content is accurate, consistent, accessible, and compliant with applicable accessibility standards, including WCAG and ADA requirements.
Continuous Improvement: Identify opportunities to improve digital experiences, content workflows, and platform effectiveness while encouraging innovation and operational efficiency.
Education: Bachelor's degree in Digital Communications, Marketing, Journalism, English, Information Science, Web/Digital Media, or a related discipline.
Professional Experience: 7–10 years of progressively responsible experience in web content strategy, digital communications, or content management within complex, multi-stakeholder organizations.
Leadership Experience: 3–5 years of experience managing teams, supervising direct reports, and developing content professionals.
Strategic Content Expertise: Demonstrated ability to develop and implement enterprise-level content strategies aligned with organizational goals and audience needs.
Content Governance: Strong knowledge of editorial standards, content lifecycle management, governance frameworks, workflow design, and distributed content ownership.
Digital Platforms: Experience managing multi-platform content ecosystems, particularly CMS and collaboration tools such as Sitecore and SharePoint Online, as well as digital signage platforms.
SEO & User Experience: Expertise in search engine optimization, information architecture, usability, digital communications, and accessibility standards, including WCAG 2.2, ADA, and W3C guidelines.
Analytics & Performance: Strong analytical capabilities, with the ability to interpret content performance data and translate insights into actionable optimization strategies.
Communication & Stakeholder Management: Excellent written and verbal communication skills, including experience presenting strategic recommendations, influencing senior stakeholders, and training distributed teams.
Project Management: Strong organizational and project management skills, with the ability to coordinate complex initiatives, manage competing priorities, and deliver projects in fast-paced environments.
Leadership & Collaboration: Proven problem-solving, critical thinking, and decision-making abilities, combined with the capacity to work independently and collaboratively across technical and non-technical teams.
Preferred Background: Experience in higher education or similarly decentralized organizations is strongly preferred.
Professional Attributes: High attention to detail, adaptability, accountability, continuous learning, and a commitment to collaboration and innovation.
Competitive compensation: Salary information was not specified in the original job posting.
Generous paid time off: Up to 18 days of paid leave during the first year, including 3 days granted upon hire and 15 days accrued throughout the year.
Paid holidays: 9 or more paid holidays annually, including the day after Thanksgiving and the week between Christmas Eve and New Year's Day.
Tuition coverage: 100% tuition coverage for one undergraduate and one graduate degree for employees.
Family education benefits: Discounted tuition rates for spouses and dependent children up to age 26.
Retirement savings: Employer contribution of 6% of base salary, plus a 4% matching contribution, with no vesting period.
Flexible work environment: Fully remote opportunity within the United States, with access to an office environment if desired.
Professional development: Opportunities to pursue continued education and career growth.
Meaningful impact: Opportunity to contribute to an institution focused on education, research, innovation, and the future of aviation and aerospace.
Inclusive workplace: A collaborative environment that values diversity, professional development, and equal employment opportunities.