We are seeking a strategic, data-driven Director of Performance and Growth Marketing to lead demand generation, paid media, marketing automation, and revenue-focused growth initiatives within an innovative K–12 education technology organization. In this role, you will own the marketing funnel from initial engagement through qualified lead generation and sales handoff, ensuring every campaign delivers measurable business impact. You will oversee paid acquisition, lifecycle marketing, account-based marketing, attribution, and performance reporting while optimizing investment across channels and market segments. Working closely with Marketing, Sales, Revenue Operations, Customer Success, and IT, you will build scalable systems that improve lead quality, conversion rates, and marketing-sourced pipeline. You will also champion AI-powered workflows and automation to streamline campaign execution, strengthen analytics, and reduce manual processes. This is a hands-on leadership opportunity for a growth-minded professional who combines strategic vision, technical expertise, and analytical rigor to accelerate business performance in a mission-driven education technology environment.
- Demand Generation Strategy: Develop and execute annual and quarterly demand generation plans in collaboration with Marketing and Sales leadership. Define priorities by market, customer segment, and product, establishing clear objectives, campaign ownership, performance indicators, and pipeline forecasts.
- Performance Marketing and Paid Media: Own paid acquisition strategies across Google Ads, LinkedIn, social media, and other advertising platforms. Manage the annual media budget, audience targeting, budget pacing, campaign testing, and optimization to improve cost per qualified lead and marketing-sourced pipeline.
- Campaign Management: Oversee campaign operations, content calendars, product launches, and multichannel marketing initiatives. Ensure every active campaign has a documented audience, objective, owner, and reporting framework.
- Marketing Automation: Manage Salesforce Marketing Cloud operations, including audience management, segmentation, campaign scheduling, email deliverability, sender reputation, and form administration. Maintain accurate audience data across districts, schools, roles, and geographic markets.
- Lead Management and Sales Alignment: Design and optimize lead generation workflows, from campaign engagement to sales notification and account executive handoff. Define marketing-qualified lead (MQL) criteria, lead-scoring methodologies, routing standards, and campaign structures in partnership with Sales and Revenue Operations.
- Lifecycle and Nurture Marketing: Build and optimize lifecycle marketing programs for prospective and existing customers. Establish audience rules, communication cadence, suppression logic, and compliance standards to support acquisition, engagement, retention, and customer growth.
- Funnel Analytics and Performance Reporting: Deliver regular reporting on leads, conversion rates, campaign performance, and marketing-sourced pipeline. Establish consistent metric definitions with Revenue Operations and translate results into actionable recommendations for Marketing leadership, Sales, and executive stakeholders.
- Attribution and Measurement: Define and improve the multi-touch attribution model in collaboration with Marketing leadership. Connect advertising spend, content performance, organic traffic, and AI-powered search visibility to lead generation and revenue outcomes.
- Account-Based and Territory Marketing: Develop targeting strategies and measurement frameworks for account-based marketing and territory-specific programs, adapting campaigns to the needs of different markets and customer segments.
- Cross-Functional Collaboration: Establish a regular operating cadence with Sales leadership, field teams, Customer Success, Product Marketing, Content, Brand, and Events. Share campaign calendars, incorporate field feedback, and align messaging and targeting with business priorities.
- Marketing Technology and Integrations: Define requirements for marketing systems, integrations, automations, and data infrastructure. Prioritize technical initiatives with Marketing leadership and Revenue Operations, coordinate with IT on implementation, and ensure appropriate access controls and security.
- AI Adoption and Workflow Automation: Integrate AI tools such as Claude into daily marketing operations for analysis, campaign development, documentation, workflow automation, and reporting. Identify opportunities to reduce manual work and improve team efficiency through AI agents and low-code solutions.
- External Partner Management: Manage relationships with advertising platforms, marketing technology vendors, agencies, and data providers to ensure effective execution, reliable integrations, and continuous improvement.
- Continuous Improvement: Monitor campaign effectiveness, identify performance gaps, test new approaches, and recommend where to increase investment or redirect resources. Build scalable processes that strengthen lead quality, accelerate sales follow-up, and improve marketing contribution to revenue.
Requirements:
- Professional Experience: At least eight years of experience in B2B demand generation, performance marketing, or marketing operations, including ownership of programs measured against pipeline, revenue, or MQL targets.
- Demand Generation Leadership: Demonstrated success developing and executing multichannel demand generation strategies in close partnership with Sales leadership, with a clear understanding of how marketing activities influence pipeline and business growth.
- Marketing Automation Expertise: Hands-on experience with Salesforce Marketing Cloud or an equivalent enterprise marketing automation platform, including audience segmentation, campaign hierarchies, campaign operations, reporting, and dashboards.
- Paid Media Management: Proven experience managing paid search, paid social, and/or display advertising campaigns, including budget ownership, audience strategy, performance testing, and optimization.
- Lead Management and Scoring: Experience designing lead flows, implementing routing processes, and defining MQL criteria and lead-scoring frameworks in collaboration with Sales and Revenue Operations.
- Account-Based Marketing: Familiarity with account-based marketing or territory-based marketing strategies, including targeted audience development, campaign execution, and performance measurement.
- Data Analysis and Attribution: Strong analytical skills, with the ability to build funnel reporting, evaluate conversion performance, develop attribution models, and communicate pipeline insights to executive audiences.
- AI and Automation Proficiency: Practical, daily experience using Claude or comparable AI tools for analysis, workflow automation, documentation, integrations, and scaling marketing operations.
- Technical and Systems Thinking: Ability to translate business needs into clear technical requirements, evaluate marketing technology solutions, and collaborate with IT and Revenue Operations on data infrastructure and integrations.
- Strategic Judgment: Strong decision-making skills and the ability to prioritize competing initiatives, evaluate trade-offs with incomplete information, and recommend data-driven actions to non-technical stakeholders.
- Cross-Functional Communication: Excellent written and verbal communication skills, with the ability to align Marketing, Sales, Customer Success, Product, and technical teams around shared goals.
- Preferred Analytics Experience: Familiarity with Google Analytics 4 (GA4), including attribution and reporting design.
- Preferred Search Marketing Knowledge: Understanding of search engine optimization (SEO), answer engine optimization (AEO), and methods for measuring visibility in AI-powered search environments.
- Preferred AI Workflow Experience: Experience with low-code automation tools, AI agents, or AI-powered marketing and sales development solutions, such as Qualified PiperX.
- Preferred Industry Experience: Familiarity with K–12 education, school district purchasing cycles, curriculum adoption, or other complex B2B markets with long sales cycles and multiple decision-makers.
- Leadership and Ownership: A proactive, results-oriented approach to managing marketing performance, improving operational processes, and driving accountability across campaigns and teams.
Benefits:
- Competitive Compensation: Annual base salary ranging from $180,000 to $250,000 USD, depending on geographic location, experience, seniority, and demonstrated capabilities.
- Equity Compensation: Meaningful equity opportunities for eligible employees, providing participation in the organization's long-term growth.
- Comprehensive Health Insurance: Medical coverage with a range of PPO, HMO, and HSA-compatible plans, as well as dental and vision insurance.
- Additional Insurance Protection: Disability and life insurance benefits.
- Retirement Savings: Access to a 401(k) retirement plan.
- Flexible Paid Vacation: Flexible vacation policy, subject to internal approval, with employees taking an average of approximately four weeks off annually.
- Paid Sick Leave: Ten paid sick days per year, prorated according to the employee's start date.
- Paid Holidays: Paid company holidays.
- Paid Family Leave: Paid leave following birth or adoption, including at least 16 weeks for birthing parents and 10 weeks for caretaker parents, designed to supplement applicable state benefits.
- Paid Bereavement Leave: Time off to support employees during periods of loss.
- Healthcare and Flexible Spending Programs: Access to a One Medical membership in participating locations, along with commuter and flexible spending account (FSA) plans.
- Remote Work Flexibility: A remote position open to candidates located anywhere in the United States.
- AI-Driven Innovation: Opportunities to introduce modern AI tools, automate marketing workflows, and influence how growth teams use technology to improve performance.
- Cross-Functional Impact: Direct collaboration with senior Marketing and Sales leaders, with ownership of initiatives that shape acquisition strategy, revenue performance, and marketing operations.
- Mission-Driven Environment: The opportunity to contribute to improving K–12 education through technology that helps educators deliver more effective, equitable, and responsive learning experiences.
- Inclusive Workplace: A commitment to equal employment opportunities and a professional environment that values diversity, fairness, and respect.
