Director, Performance Marketing

The Director, Performance Marketing owns the craft, standards, and delivery quality of Viral Nation's performance marketing practice across paid social, paid search, and programmatic. You lead Associate Directors and their portfolios, set the bar for strategy and measurement, manage senior client relationships, and drive retention and growth across the book.

What You'll Do Here:

• Own the strategy, quality, and performance of the paid media practice across a multi-client book and a significant media investment.
• Lead and develop Associate Directors, and through them, Managers and their teams.
• Set practice-wide standards for media planning, audience strategy, testing, QA, and measurement (attribution, incrementality, MMM / MTA).
• Serve as senior client lead and executive escalation point on the most strategic accounts, safeguarding retention and satisfaction.
• Drive organic growth across the book, partnering with account leadership and the Performance Growth track to expand scopes.
• Own platform strategy and technical application for delivery — turning partner alphas, betas, and product roadmaps into in-account plays, and owning team platform certifications and best-practice standards — in partnership with the Director, Performance Growth, who holds the agency-level partner relationship.
• Guide platform strategy and senior relationships across Meta, Google, TikTok, and DSPs, including access to betas and certifications.
• Champion adoption of new capabilities and AI-enabled workflows across planning, buying, optimization, and reporting.
• Partner cross-functionally with Strategy, Creative, Influencer, Business Intelligence, and Client Services for integrated, full-funnel delivery.
• Contribute to forecasting, resourcing, and utilization for the delivery team in partnership with leadership.

What You Need To Have:

• 8+ years of performance marketing experience across paid social, paid search, and programmatic, including 3+ years in a leadership or management role.
• Strong agency-side track record leading strategy and delivery across a multi-client portfolio with meaningful media investment.
• Proven people leadership: building, coaching, and retaining high-performing teams.
• Deep measurement expertise (attribution, incrementally, MMM / MTA) and command of the evolving privacy and signal-loss landscape.
• Excellent executive communication and client storytelling at the senior stakeholder level.
• Proficiency in the Google / Microsoft Suite and project management platforms (monday.com, Asana, or comparable).
• Comfort operating in a high-growth, fast-paced agency environment.