Director, Product Marketing

The Director, Product Marketing position is a customer-facing role that is responsible for technical marketing activities and drives new customer engagements, ensures on-going engagements are prioritized and executed to within the stipulated timelines by working with KPU and all high ROI engagements are converted to business. This role will be a single point of contact for several Account Teams and customers that need communication on product capabilities, development and HVM-readiness timelines.

This role will have a few direct reports supporting the R&R and may need to manage people across different regions (USA, Japan and Korea)

Key Responsibilities:

• Roadmaps – Maintain product roadmap for a portfolio of products, periodically update roadmap through discussions with customers and internal experts, align product priorities and resources to roadmap
• Customer Engagement – Support technical meetings with customers, create and manage customer presentations, detailed market and competitive analysis
• MRS – Own the market requirement spec documents and ensure product development priorities align with MRS and customer needs
• Strategic Marketing – Prepare market strategies for executive R&D expenditure requests, develop roadmap and product strategy presentations for executives within ASM
• Financial – Work with finance department on NPV and IRR for products, maintain cost of ownership models
• Business Planning and Market Analysis – Attend company operation/planning meeting, create Business plan/Operation review materials, create business forecast based on market information, support budget planning, competitive analysis
• Drive teams internally to meet set products profit gross margins
• New Product Introductions – Detailed market analysis for inflections, development of business plans, internal executive alignment, positioning of products
• Support technical activities – Work with product development teams on specifications and data collection requirements, manage customer demo requests, prioritization of product development activities
• Product Promotion – Create promotional materials for conferences and launches, Sales and product support training, Introductions to Customer

Requirements:

• 10+ years of semiconductor / capital equipment industry experience, of which a significant portion has been in technical marketing and / or process-hardware development roles
• Masters or PhD in Material Science, Electrical/Chemical/Mechanical Engineering or equivalent
• Understanding of product life cycle and technical marketing
• High level of proficiency or deep understanding of capital equipment systems in semiconductor or similar industry
• Experience with plasma-based equipment / understanding of key sub-systems in a plasma-based reactor are required
• PEALD or PECVD experience is preferred (Plasma Etch background will be considered as well)
• Direct customer engagement or supplier management background is highly preferred
• Ability to work with multiple internal disciplines on portfolio of products
• Ability to travel globally