Job Description Summary:
The Director, RGM Retail Strategy – Portfolio develops pricing, promotion, and trade investment strategies to drive revenue, volume, transactions, and profit growth across the SSD and Stills categories. This role translates broader NAOU RGM direction, category growth ambitions, and marketplace dynamics into clear strategic priorities and decision frameworks.
You will develop category-level strategies, identify and size growth opportunities, and establish recommendations and guardrails that inform downstream customer planning and execution. This requires holistic business understanding, an analytical mindset, strong commercial judgment, cross-functional leadership, and the ability to translate complex insights into clear strategic choices.
What You’ll Do for Us
- Develop long-term and annual pricing, promotion, and trade investment strategies for SSD and Stills, translating RGM direction and category growth ambitions into clear strategic choices and guardrails.
- Lead the identification, sizing, and prioritization of category growth opportunities by integrating consumer, shopper, competitive, marketplace, and financial insights.
- Develop strategic recommendations across pricing, promotional strategy, price/package architecture, and trade investment to drive revenue, volume, transactions, rate/mix, and profit.
- Leverage Trade Promotion Optimization (TPO), Pricing tools, advanced analytics, and other RGM capabilities to evaluate strategic alternatives and improve pricing, promotion, and trade investment decisions.
- Analyze category and portfolio performance to identify gaps, emerging dynamics, risks, and opportunities and recommend changes to strategy.
- Establish strategic frameworks, guardrails, and recommendations for RGM Retail Strategy Execution teams to translate into customer-level plans and activation.
- Collaborate with RGM, OBPPC, Franchise, Finance, Capabilities, and Data Science & Engineering to ensure category strategies reflect broader brand, portfolio, financial, and commercial priorities.
- Assess category-level promotion and trade investment performance to identify optimization opportunities and incorporate learnings into future strategies.
- Influence senior stakeholders through clear, fact-based recommendations that translate complex analytics and marketplace dynamics into actionable strategic choices.
KEY SKILLS and CAPABILITIES
- Strategic analytical thinking: Ability to solve complex business problems and translate insights into actionable category pricing, promotion, and trade investment strategies.
- Commercial and category understanding: Ability to connect consumer, shopper, competitive, financial, and marketplace dynamics to identify opportunities and make strategic RGM choices.
- Strong partnership and influence: Ability to build alignment and drive outcomes across RGM and cross-functional stakeholders.
- Executive communication and storytelling: Ability to translate complex insights into clear recommendations that enable decision making and action.
- Revenue Growth Management expertise: Strong understanding of pricing, promotion, trade investment optimization, rate/mix, and commercial planning.
Knowledge and Experience
- Pricing & Promotions, including rate/mix drivers, promotional effectiveness, and trade investment optimization
- Revenue Growth Management strategy and planning
- Category and portfolio analytics
- Trade Promotion Optimization (TPO)
- Strategic opportunity identification and sizing
- Financial and commercial analysis
- Cross-functional influence and change management
- Broad expertise in (Good to Have)
- OBPPC Strategy
- Opportunity Mapping
- Advanced Analytics
- Consumer and Shopper Insights
- Category and Portfolio Strategy
- Capability Deployment
Education
- Bachelor’s Degree Required
- MBA or other Advanced Degree preferred
The Coca-Cola Company will not offer sponsorship for employment status (including, but not limited to, H1-B visa status and other employment-based nonimmigrant visas) for this position. Accordingly, all applicants must be currently authorized to work in the United States on a full-time basis and must not require The Coca-Cola Company's sponsorship to continue to work legally in the United States.
Skills:
Pay Range:
United States: 148,000 - 169,000 USD

Base pay offered may vary depending on geography, job-related knowledge, skills, and experience. A full range of medical, financial, and/or other benefits, dependent on the position, is offered.
Annual Incentive Reference Value Percentage:
30
Annual Incentive reference value is a market-based competitive value for your role. It falls in the middle of the range for your role, indicating performance at target.
Location(s):
United States of America
City/Cities:
Atlanta
Travel Required:
00% - 25%
Relocation Provided:
Yes
Job Posting End Date:
November 22, 2026
Our Purpose and Growth Culture:
We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity and/or expression, status as a veteran, and basis of disability or any other federal, state or local protected class. When we collect your personal information as part of a job application or offer of employment, we do so in accordance with industry standards and best practices and in compliance with applicable privacy laws.
