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Los Angeles, California, United States
Onsite
We are seeking a Director, Social Analytics to lead our small but growing Analytics team. The Director, Social Analytics will work across our service lines to build a consistent, researched framework for measuring success for our clients. Our ideal candidate will pair a passion and curiosity for social media with a deep understanding of data-driven storytelling to mentor and guide a team of Social Media Analysts in building impactful, strategic recommendations and reports.
Successful candidates must have 7-10 years of experience in the social analytics space with an in-depth understanding of organic and paid social media, preferably within an agency environment.
Formulate and establish a strong data and reporting POV that DMM will use to measure success across social media campaigns
Act as the resident expert on social media platform data and the impact or implications of various metrics as they pertain to performance.
Lead the development of reporting infrastructure and dashboards to monitor key KPIs
Develop and present priority reports and presentations with client stakeholders, transforming data into compelling stories with clear, actionable insights.
Work with clients to establish key campaign benchmarks and KPIs
Evaluate and recommend additional analytics and consumer research tools, manage relationships with vendors, and lead internal trainings on new tools
Explore, vet and implement AI solutions into reporting services where relevant to scale
Manage and mentor a team of social analysts with a focus on growth, learning, and development
Guide a team of social analysts in their development of reports, ensuring quality and accuracy
Partner with the strategy team to provide insights used to inform social audits, playbooks, and new business pitches
Partner with Creative, Partnerships and Platform teams to align on methods for measuring success across service lines and provide ways of combining service metrics into a single story for clients
7-10 years of experience in social analytics, ideally with entertainment, gaming or brand clients
Expert knowledge of how paid, earned, and owned channels work together
Proven ability to tell impactful strategic stories informed by social metrics and other available data
Proven approach to data modeling using social media metrics to build benchmarks and measure ROI for clients
Experience using Data Visualization tools such as Excel, Power BI, Tableau, Data Studio, etc.
Able to synthesize complex data and findings into clear and concise insights
Client-facing experience with a track record of building trusted client relationships
Excellent communication and presentation skills, with the ability to articulate complex data insights to non-technical stakeholders
Proficient in document and deck presentation building using Google Suite and other tools
Proficient in social platforms (TikTok, Instagram, Facebook, X, Discord, Reddit) and reporting tools (Sprinklr, Sprout, Rival IQ, etc)
Strong leadership and collaboration skills, with experience leading cross-functional teams
Ability to manage multiple projects and tight deadlines in a fast-paced environment
