For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.
Ready to Power a Smarter World with us?
The Director, Strategic Pricing Systems, Tools & Enablement is responsible for leading Generac’s enterprise pricing transformation by building and institutionalizing scalable pricing capabilities that drive measurable margin expansion and value realization.
This role owns the end-to-end pricing enablement ecosystem—systems, governance, analytics, and capability building—ensuring pricing is embedded as a core enterprise value capture lever across all business units, channels, and product portfolios.
This position operates at the enterprise level, influencing VP/GM stakeholders across Generac businesses, aligning cross-functional priorities, and driving adoption of disciplined, value-based pricing practices at scale.
Success is defined by:
Sustained margin expansion and price realization improvement
Enterprise-wide adoption of pricing governance and tools
Reduction in price leakage and improved business mix
Acceleration of pricing maturity across Generac
Major Responsibilities:
Enterprise Pricing Strategy, Governance & Transformation Leadership
Lead the design and deployment of enterprise pricing frameworks, guardrails, and governance models aligned to Generac’s value capture strategy
Establish and enforce standards for:
Price corridors and floors
Discounting discipline and DRA optimization
Margin investment vs. leakage
Drive enterprise pricing transformation agenda, ensuring consistency, scalability, and accountability across all business units
Act as the central steward of pricing governance, ensuring alignment with executive leadership priorities
Enterprise Value Capture & Margin Expansion
Partner with BU Presidents, GMs, and Commercial leaders to enable and scale value-based monetization strategies across:
Equipment, accessories, and bundled offerings
Connectivity, software, and services
Identify, prioritize, and enable high-impact margin expansion opportunities
Ensure pricing strategies are integrated across the full product lifecycle (launch → growth → transition → EOL)
Translate pricing strategy into tangible financial outcomes (margin, mix, revenue productivity)
Pricing Systems, Tools & Digital Enablement
Own the strategy, selection, and evolution of enterprise pricing systems and platforms (e.g., Pricefx, SAP, analytics ecosystem)
Build and scale integrated pricing tools that enable:
Price realization tracking
Customer/channel profitability visibility
Scenario modeling and margin impact simulation
Drive adoption of closed-loop pricing processes, including:
Competitive price intelligence
Exception management workflows
Performance tracking and feedback loops
Ensure solutions are embedded into commercial workflows, not standalone tools
Advanced Analytics & Decision Intelligence:
Lead development of enterprise pricing analytics and models, including:
Willingness-to-pay and value-based pricing models
Discount effectiveness and elasticity insights
Cost-to-serve and profitability analytics
Mix optimization and portfolio strategy tools
Enable leadership with forward-looking insights and decision frameworks, not just reporting
Elevate pricing from descriptive analytics to prescriptive and predictive decision intelligence
Capability Building & Training
Design and deploy enterprise pricing training curriculum (foundational to advanced)
Build and maintain a pricing competency framework defining skills, behaviors, and progression.
Support recruiting, onboarding, and development of pricing talent across Generac.
Executive Leadership, Influence & Change Management
Serve as a trusted advisor to VP/GM-level stakeholders, influencing pricing strategy and execution
Translate complex analytics into clear, actionable executive insights and decisions
Drive cross-functional alignment across Marketing, Product, Sales, Finance, and Operations
Lead organizational change management to embed pricing discipline and drive adoption at scale
What Success Looks Like
Measurable margin expansion and price realization improvement across the enterprise
Significant reduction in discount leakage and pricing variability
Standardized pricing governance and decision frameworks adopted across all BUs
High adoption and utilization of pricing systems, tools, and analytics
Tangible step-change in enterprise pricing maturity and capability
Minimum Job Requirements:
Education:
Bachelor’s degree in business, marketing, finance, economics, data science, or related field
Work Experience:
10+ years of progressive experience across at least two of the following:
Strategic Pricing / Revenue Management
Commercial or Product Strategy
Sales or Marketing Strategy
Commercial Finance or Analytics
Proven track record of:
Leading enterprise-wide initiatives
Driving margin expansion and value realization outcomes
Influencing senior leadership (VP/GM level)
Core Skills & Capabilities
Deep expertise in pricing strategy, value capture, and monetization frameworks
Strong business acumen with financial and P&L impact orientation
Advanced analytical capability; experience with large datasets and BI tools
Demonstrated ability to lead through influence in highly matrixed environments
Exceptional executive communication and storytelling skills
Ability to translate strategy into scalable, operational execution
Preferred Job Requirements
Preferred Qualifications
MBA or advanced degree (Economics, Analytics, Data Science preferred)
Experience with pricing platforms (e.g., Pricefx), ERP (SAP), and analytics tools
Exposure to:
SaaS and services monetization
AI/ML applications in pricing
Cost-to-serve and profitability modeling
Lean / Six Sigma methodologies
Certified Pricing Professional (CPP) preferred
Demonstrated ability to challenge the status quo and drive change.
Leadership & Behavioral Expectations
Operates with an enterprise-first mindset, prioritizing company-wide value over functional optimization
Balances strategic vision with pragmatic execution and delivery
Acts as a change leader, driving adoption of new capabilities and ways of working
Demonstrates ownership of enterprise outcomes, not just functional deliverables
Champions data-driven decision-making and pricing discipline across the organization
Physical Requirements and Working Conditions
PHYSICAL DEMANDS:
Office Environment (Includes field sales):
While performing the duties of this job, the employee is regularly required to talk and hear; and use hands to manipulate objects or controls. The employee is regularly required to stand and walk. On occasion, the incumbent may be required to stoop, bend, or reach above the shoulders. The employee must occasionally lift up to 25 pounds. Specific conditions of this job are typical of frequent and continuous computer-based work requiring periods of sitting.
“We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.”