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New York, New York, United States
Onsite
UTA Advisory Marketing seeks a Director to join our growing team, with responsibilities split equally between Coach and Campari. This role will lead talent strategy, talent buying, and entertainment-driven campaigns for two high-profile, blue-chip brand clients, with an emphasis on A-list celebrity partnerships and broader cultural opportunities.
The ideal candidate combines strategic brand thinking with hands-on execution, has strong relationships across the entertainment and cultural landscape, and can independently lead complex campaigns from concept through delivery. They are digitally savvy, deeply engaged with current culture and online trends, and proactive in identifying opportunities that build brand relevance.
This role will work closely with two senior leaders across the client accounts. New York-based candidates are strongly preferred.
UTA Advisory Marketing - a division of leading global talent and entertainment company United Talent Agency - is a top entertainment marketing agency advising some of the world’s biggest brands. Our team of passionate marketers and experts leverages entertainment to create and execute initiatives including talent procurement, film and television integrations, studio and network co-marketing, promotional partnerships, content strategy, business acceleration, and more.
The salary range for this role is $150,000 to $160,000, commensurate with experience and skills.
What You Will Do
Serve as the day-to-day strategic and executional lead across Coach and Campari, with an approximately 50/50 allocation of responsibilities
Lead talent strategy and buying, prioritizing A-list celebrities and culturally relevant partnerships rather than standard influencer-led programs
Develop strategic entertainment and cultural marketing recommendations that connect brand objectives with talent, content, and partnership opportunities
Leverage existing relationships with talent representatives, entertainment partners, and cultural tastemakers to identify and secure high-impact opportunities
Lead talent negotiations and partnership management, including deal structuring, contract redlines, and direct communication with representatives and legal teams
Oversee end-to-end talent campaigns, from strategy and creative development through production, content delivery, activation, and results review
Integrate talent partnerships with content strategy and product placement to create cohesive, brand-relevant campaigns
Collaborate with internal teams to identify and vet celebrity, creator, entertainment, and cultural partnership opportunities aligned with campaign objectives
Manage timelines, budgets, deliverables, production logistics, and internal and external communications across multiple workstreams
Build and present compelling decks that clearly articulate strategic recommendations, creative concepts, talent choices, and activation plans
Maintain a deep understanding of entertainment, digital culture, emerging online trends, and competitive activity to inform client recommendations
Lead weekly client calls and meetings, establish agendas, manage follow-ups, and ensure accountability
Guide junior team members and oversee project execution while contributing to process improvement, knowledge sharing, and a collaborative team culture
Travel as needed for client activations, talent shoots, media days, and live events
What You Will Need
5+ years of relevant experience in talent buying, entertainment marketing, or strategic brand partnerships, with a proven track record of director-level responsibility
Demonstrated experience leading talent partnerships and campaigns for high-profile, blue-chip consumer brands
Significant hands-on experience securing and managing A-list celebrity partnerships, including negotiations, contract management, and production logistics
Strong existing relationships across the entertainment and cultural ecosystem, including talent representatives and relevant partnership contacts
Strategic brand experience that extends beyond talent representation or transactional booking, with the ability to connect talent decisions to business and marketing objectives
Experience integrating talent partnerships with content strategy, product placement, and broader entertainment-driven campaigns
Deep cultural literacy and digital fluency, with active engagement in current online conversations, emerging trends, and shifts in audience behavior
Ability to independently lead complex projects from strategy through execution and manage multiple priorities with precision
Excellent client communication, presentation, negotiation, and relationship-building skills
Ability to navigate a highly matrixed organization and collaborate effectively across teams, departments, and senior stakeholders
A proactive, self-driven, solutions-oriented approach, with the initiative to identify opportunities and move work forward
Proficiency in Microsoft Outlook, Word, Excel, and PowerPoint and/or Google Slides, Docs, and Sheets
Ability to travel for client activations, media days, talent shoots, and event support
Bachelor’s degree in marketing, advertising, or a related field strongly preferred
New York-based candidates strongly preferred
What You Will Get
The unique and exciting opportunity to work at one of a leading global entertainment companies
Access to the tools, leadership, and resources you will need to create and drive a center of excellence
The opportunity to do the best work of your career
Work in an inclusive and diverse company culture
Competitive programs to support your well-being
Experience working in a collaborative environment with room to grow
About UTA
UTA is a premier global talent agency built for the future of media and entertainment. The agency's diversified platform and best-in-class, client-first approach is innovative, collaborative, and positioned to lead in an evolving market. UTA represents the most celebrated artists, creatives, and brands, from icons and legends to next-generation talent. Its integrated capabilities span film and television, music, comedy, creators, sports, brands, news, publishing, speakers, theater, and more. It is based in Los Angeles with offices in the U.S., London, and Munich.
For more information: https://www.unitedtalent.com/about/
UTA and its Affiliated Companies are Equal Employment Opportunity employers and welcome all job seekers.
