Director Ticketing Strategy & Analytics

• Bachelor's degree in business or a related field required

• Minimum 10 years of work experience in data strategy, analytics, or a business intelligence role, preferably within a major professional or collegiate sports team or league (NHL, MLB, MLS, NBA, NFL, NCAA); industry experience is not required

• Proven experience leading cross-functional initiatives

• Strong technical proficiency, including advanced Tableau skills for dashboard development and visualization best practices

• Strong Excel and PowerPoint skills

• Intermediate-to-advanced SQL proficiency

• Experience with Python or R, or AI development applications (e.g., Cursor), preferred for statistical modeling, automation, or data manipulation

• Familiarity with fan data platforms, CRM systems, or ticketing data ecosystems a plus

• Salesforce CRM experience preferred, but not required

• Ability to distill complex data into simple, actionable insights for senior leadership

• Strong interpersonal skills, with the ability to influence cross-functional teams and build trusted partnerships

• Familiarity with budgeting and working with budgets to justify strategic decisions

Responsibilities/Duties

Analytics & Execution

• Build and maintain pricing models (dynamic/variable pricing) and demand forecasts, incorporating strength of field, day-of-week, seasonality, promotions, and historical purchase behavior

• Analyze primary and secondary market data (resale pricing, transfer trends, no-show rates) and surface findings that inform pricing and inventory decisions

• Oversee ticketing dashboards and self-service reporting tools used by Marketing, Sales, and Ticketing to track ticketing KPIs

• Continuously review ticket sales offers in coordination with event marketing strategy and recommend adjustments to that strategy

Cross-Functional Collaboration

• Partner with Marketing to align campaign timing and promotions with demand signals, and analyze campaign performance after the fact

• Partner with Ticketing on inventory management and capacity adjustments

• Manage third parties supporting ticket sales strategy initiatives, including secondary market strategy and dynamic pricing partners, and travel package providers

• Oversee event data capture, consolidation, and distribution across ticketing systems

• Partner with Ticketing to develop and assist in implementing a consistent fan experience across PGA TOUR events

Process Support

• Lead and improve documented processes and playbooks for pricing execution across markets

• Lead the tracking and reporting of core ticketing KPIs (yield, sell-through rate, average ticket price, renewal rate, secondary market spread, etc.)

• Oversee data quality and consistency checks across ticketing data sources