Director, US Marketing Oncology

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Job Title: Director, US Marketing, Oncology  
Department: Commercial – Marketing 
Reports To: VP, Brand Executive  
Location: Woburn, MA 
Job Type: Full-Time 
 
Position Summary: 
 
We are seeking a Director, US Marketing for Oncology businessto lead the strategic and tactical marketing efforts across a portfolio of products within our growing commercial organization. This individual will be responsible for driving U.S. brand strategy,in-line marketing execution, and launch planning for both current and future assets within the oncology portfolio. The ideal candidate brings a minimum of 10 years of experience in the pharmaceutical or biotech industry, including at least 5 years of U.S.-based in-line and launch marketing experience, with oncology experience strongly preferred. 
 
Key Responsibilities: 
 
Brand Strategy & Execution 

• Develop and execute integrated marketing strategy and tactics for in-line and pipeline brands, aligning with oncology business unit and overall commercial objectives 
• Manage day-to-day brand operations, ensuring timely execution of campaigns, promotional tactics and materials 
• Lead the brand planning process for inline and pipeline brands  
• Monitor brand performance, KPIs, and market dynamics to optimize marketing strategy and inform tactical pivots 
• Manage marketing budget in support of financial objectives  
• Plan and execute promotional activities at relevant external congresses and meetings  
   

Portfolio Management 

• Oversee a portfolio of products at various lifecycle stages (pre-launch, launch, growth, maturity) 
•  Prioritize and allocate resources across brands to maximize impact and ROI 
• Ensure brand consistency while tailoring approaches to product-specific needs and market segments. 
   

Launch Planning & Readiness 

• In collaboration with project management office, lead cross-functional launch readiness efforts for new indications or products within the oncology portfolio 
• Partner with key stakeholders across Medical Affairs, Market Access, Sales, Regulatory, and external agencies to deliver high-quality, compliant promotional and educational content 
• Develop and manage U.S. launch timelines, training materials, and field execution strategies. 
   

Stakeholder & Team Collaboration 

• Serve as a key liaison between marketing and the field force, driving alignment on strategy and messaging 
• Work closely with medical affairs, commercial operations, forecasting, trade, finance, supply and other relevant functions to ensure appropriate resources and organizational alignment on short and long terms business objectives  
• Collaborate with external partners, agencies, and vendors to develop omnichannel marketing campaigns 
• Engage with KOLs and gather market insights to inform brand planning and positioning. 
   

Qualifications 

• Bachelor’s degree in Marketing, Life Sciences, Business, or related field required; MBA or advanced degree preferred 
• 10+ years of experience in the pharmaceutical or biotech industry 
•  5+ years of in-line marketing and launch experience in U.S. pharma/biotech markets is required 
• Oncology experience strongly preferred 
• Proven ability to manage multiple brands or indications simultaneously 
• Strong cross-functional leadership and communication skills 
• Demonstrated strategic thinking, analytical, communication skills, strong sense of accountability 
• Ability to drive results in a fast-paced, evolving organization with a hands-on and collaborative approach 
• Self-starter who demonstrates energy and enthusiasm, brining a positive solution-oriented approach to challenges 
• Passion for improving patient and business outcomes  
   

Work Environment & Travel: 

• Hybrid or office-based (3 days in office) 
• Travel: ~20–30% (including conferences, sales meetings, field rides, etc.) 

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