At Rite-Hite, your work makes an impact. As the global leader in loading dock and door equipment, we design and deliver solutions that keep our customers safe, secure, and productive. Here, you’ll find innovation, stability, and the chance to grow your career as part of a team that’s always looking ahead.
Rite-Hite is seeking a Distribution Marketing Specialist (Field Activation) to join our team. In this role, you will help bring marketing initiatives, tools, and resources to life for our Distribution sales, service, channel, distributor, and Inside Sales teams.
You will help ensure our field teams have the communications, customer-facing materials, and practical resources they need to effectively engage customers and support business growth. You’ll partner closely with Commercial Enablement, Sales, Service, Product Business Units, and other cross-functional teams to translate business priorities into clear messaging, useful resources, and effective field marketing initiatives.
This is a hybrid role with 3 days a week out of our Milwaukee, WI corporate office.
What You'll Do
Field Activation, Communications & Resource Adoption
- Supports sales, service, channel, distributor, and Inside Sales teams with clear messaging around how to use marketing and enablement resources in customer conversations.
- Coordinates field-facing marketing tools, resource guides, quick-reference materials, demo resources, service resources, launch kits, and adoption support materials.
- Supports rollout and adoption of tools and resources such as Interactive Virtual Warehouse, demo materials, Distribution Extranet resources, service materials, incentives, SPIFFs, and sales/service enablement assets.
- Supports field communications tied to Distribution Marketing initiatives, including launch messages, resource updates, consolidated communications, and field-ready summaries.
Commercial Enablement Marketing Partnership
- Partners with Commercial Enablement to support field adoption of sales and service tools, capabilities, resources, and ways of working through marketing communications and resource activation.
- Translates enablement priorities into field-facing marketing communications, launch support, resource guides, and adoption materials while Commercial Enablement retains ownership of enablement strategy, training curriculum, tool ownership, and process governance.
- Supports communications and resource updates tied to major Customer Excellence initiatives, including data management and service management platform changes, when Distribution Marketing support is needed.
Channel, Inside Sales & Field Feedback
- Supports channel, independent, distributor, regional field, and Inside Sales needs by helping package messages, resources, talk tracks, and follow-up materials that are easy to use.
- Supports Inside Sales with campaign follow-up messaging, talk tracks, nurture handoff materials, sales-ready resources, and field communication support.
- Gathers feedback from reps, service teams, distributors, Inside Sales, and field leaders to improve marketing resources, reduce adoption barriers, and support better field activation.
Shared Services Briefing & Cross-Functional Partnership
- Develops briefs for shared services that define the field need, audience, use case, key message, desired outcome, and activation requirements.
- Partners with Customer Excellence, Commercial Enablement, Sales, Service, Channel, Product Business Units, and shared services to understand field needs, adoption barriers, and communication gaps.
- Coordinates with the Distribution Marketing Operations Specialist to ensure field resources are organized, available, and maintained on the Distribution Extranet.
What You'll Bring
- Bachelor's degree in Marketing, Communications, Business, or a related field preferred.
- Five or more years of experience in B2B marketing, field marketing, channel marketing, sales enablement marketing, marketing communications, or related marketing support roles preferred.
- Experience developing creative briefs, communication plans, field-facing resources, sales tools, launch materials, or enablement support materials in a complex B2B environment preferred.
- Experience partnering with sales, service, channel, product, enablement, customer excellence, and shared services teams preferred.
- Ability to travel approximately 10-20% to support field teams and business initiatives.
Your Skills & Strengths
- Ability to translate business priorities, tool rollouts, field needs, and customer-facing messages into clear communications and usable resources.
- Strong understanding of field activation, channel support, sales/service communications, launch support, and adoption barriers in a distributed sales and service organization.
- Strong writing, organization, project coordination, stakeholder management, and cross-functional collaboration skills.
- Ability to develop clear shared services briefs that connect audience, message, business objective, field use case, and desired outcome.
- Sound judgment in supporting enablement-related work without owning Commercial Enablement strategy, training curriculum, tool ownership, process design, or governance.
What We Offer
At Rite-Hite, we take care of our people – because when you’re supported, you can do your best work. Our benefits are designed to support your health, your future and your life outside of work:
Health & Well-being: Comprehensive medical, dental, and vision coverage, plus life and disability insurance. A robust well-being program with an opportunity to receive an extra day off and more.
Financial Security: A strong retirement savings program with 401(k), company match, and profit sharing.
Time for You: Paid holidays, vacation time, and personal/sick days each year.
Join us and build a career where you’re supported – at work and beyond.
Rite-Hite is proud to be an Equal Opportunity Employer. We consider all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, veteran status, or any other protected characteristic under federal, state, or local law. In accordance with VEVRAA, we are committed to providing equal employment opportunities for protected veterans. We are also committed to maintaining a drug-free workplace for the safety of our employees and customers.
