Job Description Summary:
About the Role
As the Brand PIC (Person in Charge), you will own the online growth of your assigned brand(s) across Amazon, TikTok Shop, D2C (Shopify), and Walmart. You will tailor listings, content, and promotions to each marketplace, use data to find growth opportunities, and work closely with Marketing, Product, Supply Chain, and Creative teams to grow revenue and build the brand.
Job Description:
What You’ll Do
Brand Ownership & Growth
- Serve as the single point of ownership for your assigned brand(s) across all online marketplaces, accountable for sales growth, brand health, and channel performance.
- Develop channel-specific growth plans aligned with overall brand strategy and business objectives.
- Identify white-space opportunities across categories such as skincare, hair care, cosmetics, nails, lashes, grooming, and personal care.
- Recommend assortment, bundles, pricing, and channel-exclusive strategies by marketplace.
Multi-Channel Listing Management & Optimization
- Create, update, and maintain product listings across Amazon, TikTok Shop, D2C (Shopify), and Walmart, adapting content to each platform’s requirements, algorithms, and shopper behavior.
- Optimize titles, bullet points, descriptions, backend keywords, attributes, variations, and catalog data for search visibility and conversion.
- Ensure listings accurately communicate product benefits, ingredients, usage instructions, approved claims, and key selling points.
- Monitor listing quality, compliance, search rank, and conversion performance across channels, and act quickly on issues.
Content Strategy & Creative Coordination
- Build a channel-specific content strategy for your brand, covering PDP imagery, A+ Content, Brand Stores, TikTok Shop product cards, D2C product pages, and Walmart Rich Media.
- Write creative briefs that clearly communicate product benefits and beauty-specific selling points.
- Work with Creative, Brand Marketing, and Product Development to develop high-converting content, storytelling for hero SKUs, and seasonal campaign assets.
- Develop comparison charts, routine-building content, and cross-sell modules to increase basket size and brand engagement.
- Keep all content aligned with brand guidelines, approved claims, and regulatory requirements.
Deals & Promotions
- Plan and execute deals, coupons, and promotions tailored to each marketplace (e.g., Amazon Lightning Deals and Prime Exclusive Discounts, TikTok Shop flash sales and campaigns, D2C site promotions, Walmart Rollbacks).
- Lead brand participation in key retail events such as Prime Day, BFCM, Holiday, and TikTok Shop mega-sale campaigns.
- Align promotional calendars with inventory availability, margin targets, and marketing plans.
- Analyze promotional ROI and use the results to refine future event strategies.
Analytics & Reporting
- Track and analyze sales, traffic, conversion, ASP, content performance, and promotional results by channel and SKU.
- Monitor performance of new launches, hero products, and priority SKUs, flagging risks and opportunities early.
- Deliver weekly and monthly brand performance reports with clear, actionable recommendations.
- Use customer reviews, search trends, and competitive insights to guide optimization and product feedback.
Inventory & Launch Readiness
- Monitor inventory health and in-stock rates across all marketplaces for your brand.
- Partner with Supply Chain and Operations on demand forecasting, replenishment, and stockout prevention, especially ahead of promotions and events.
- Lead go-to-market execution for new product launches across channels, including listing setup, content, product data, and launch timing.
Account Health & Marketplace Operations
- Resolve listing, catalog, and compliance issues through Seller Central, Vendor Central, TikTok Shop Seller Center, Walmart Seller Center, and Shopify admin.
- Maintain healthy marketplace accounts by managing support cases, documentation requests, and policy compliance.
Cross-Functional Collaboration
- Act as the voice of your brand’s online business across Marketing, Product, Supply Chain, Creative, Advertising, and Regulatory teams.
- Share marketplace insights with Product and Marketing to inform launches, packaging, claims, and campaigns.
- Work with Advertising and Social teams to align paid media, creator and affiliate content, and organic content with merchandising priorities.
- Take part in meetings with marketplace account managers and agency partners to drive joint business plans.
What We’re Looking For
Required Qualifications
- Bachelor’s degree in Marketing, Business, eCommerce, Communications, Merchandising, or a related field preferred.
- 2+ years of experience in eCommerce, marketplace management, digital merchandising, or brand management.
- Hands-on experience with at least two of the following: Amazon (Seller/Vendor Central), TikTok Shop, Shopify, Walmart Marketplace.
- Strong understanding of product listings, PDP content, catalog management, and marketplace-specific best practices.
- Analytical mindset, with experience turning sales, traffic, and conversion data into business decisions.
- Excellent attention to detail, organization, and written communication skills.
- Proven ability to collaborate cross-functionally and influence without direct authority.
- Comfortable managing multiple projects and priorities in a fast-paced environment.
- Ownership mindset, with a passion for growing a brand.
Preferred Qualifications
- Experience in fashion or CPG.
- Familiarity with Amazon A+ Content, Brand Stores, Brand Registry, and account health management.
- Experience with TikTok Shop operations, creator and affiliate programs, or live and shoppable content.
- Knowledge of retail media (Amazon Ads, Walmart Connect, TikTok GMV Max) and how it supports organic growth.
- Experience leading multi-channel product launches, bundles, or major retail events.
- Exposure to inventory planning or demand forecasting.
- Experience with international marketplaces (e.g., Amazon CA, UK, or EU).
Benefits
Additional Workplace Offerings (subject to change or eligibility.)
Annual Bonus Plan
Onsite Employee Fitness Center with Indoor Racquetball Court and Yoga Room
Summer Fridays
Complimentary Gourmet Breakfast, Lunch, and Dinner
Relocation Support for New Hires
Work Anniversary Recognitions
Congratulatory & Condolence Gifts
Employee Referral Bonus Program
License/Certification Reimbursements
Corporate Employee Discounts
Visa Sponsorships (100% paid by the company) i.e., New H-1B, H-1B Transfer, O-1, and Green Card
Commuter Support (Shuttle Bus Program and EZPass Support)
Vehicle Perks
Qualification(s):
Education(s):
Bachelor of Arts (B.A): Marketing (Required)
Work Experience:
Experience Range II: 2 - 4 years of relevant experience or industry exposure in a related field
Skill(s):
E-Commerce
Language(s):
English
Certification(s):
Not Applicable
The anticipated compensation range is
22.75 - 44.50 USD Hourly
Actual compensation will be determined based on various factors including qualifications, education, experience, and location. The pay range is subject to change at any time dependent on a variety of internal and external factors.
Kiss Nail Products, Inc., KDC GA Corp., Ivy Enterprises, Inc., AST Systems, LLC, Red Beauty, Inc., or Dae Do, Inc. (collectively, the “Company”) is an equal opportunity employer and is committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability, or any other characteristic protected by law.
