Email Marketing Manager

Accountabilities

• Develop and execute comprehensive email and SMS marketing strategies for 6–7 e-commerce brands using Klaviyo and related platforms.

• Manage the full campaign lifecycle, including strategic planning, setup, scheduling, quality assurance, launch, and post-campaign analysis.

• Serve as the primary point of contact for assigned clients, participating in meetings, delivering weekly performance reports, and handling communications through Slack and email.

• Coordinate with copywriters, designers, and technical specialists to ensure campaigns are delivered accurately, efficiently, and within deadlines.

• Monitor and optimize campaign performance, focusing on open rates, click-through rates, engagement, and revenue contribution.

• Conduct A/B testing, develop audience segmentation strategies, and build automated customer journeys to improve conversions and retention.

• Ensure all campaigns meet quality, deliverability, and regulatory requirements, including GDPR and CAN-SPAM compliance.

• Organize workflows, priorities, and project timelines using ClickUp and Slack to maintain smooth campaign delivery.

• Identify performance gaps and growth opportunities, translating data and insights into actionable recommendations for clients.

• Take increasing ownership of the assigned portfolio, progressing toward independently managing all 6–7 accounts and leading client discussions within the first 90 days.

Requirements:

• At least 3.5 years of hands-on experience in e-commerce email and SMS marketing, with strong practical expertise in Klaviyo. Klaviyo certification is preferred.

• Proven experience managing multiple brand accounts simultaneously while maintaining high standards of execution and attention to detail.

• Strong understanding of email and SMS automation, audience segmentation, customer journey mapping, and retention marketing strategies.

• Experience monitoring campaign performance, conducting A/B tests, interpreting marketing data, and implementing optimization strategies.

• Familiarity with Figma for reviewing creative assets and project management and communication tools such as ClickUp and Slack.

• Excellent written and spoken English, with the ability to communicate confidently and professionally with international clients.

• Strong analytical and problem-solving skills, with a data-driven approach to identifying opportunities and improving results.

• Highly organized, proactive, and detail-oriented, with the ability to manage competing priorities and overlapping deadlines in a fast-paced agency environment.

• Previous in-house email marketing experience within the fashion or apparel industry is a strong advantage.

• A portfolio or examples of previous campaigns and results are welcome but not mandatory.

Benefits:

• Competitive compensation, discussed individually based on experience and location.

• Fully remote working arrangement, offering flexibility in your work environment.

• Full-time contractor position with a consistent Monday–Friday schedule.

• Structured working hours from 11:00 AM to 7:00 PM UK time (BST during summer and GMT during winter).

• Opportunity to work with 6–7 international e-commerce brands and gain exposure to diverse marketing strategies and campaigns.

• Clear responsibilities, defined performance indicators, and autonomy in managing your accounts.

• Collaborative environment with experienced copywriters, designers, and technical specialists.

• Structured workflows, regular feedback, and opportunities for professional development.

• Opportunity to deepen your expertise in Klaviyo, email automation, SMS marketing, and e-commerce retention strategies.