EMEA Marketing & Internal Communications Manager (12 Month FTC)

More about the role:

Burson, a global communications leader within the WPP network, is seeking a driven and experienced EMEA Marketing & Internal Communications Manager for a 12-month fixed-term contract (September 2026 – September 2027), based in the UK. Reporting directly to the EMEA Chief Brand & Marketing Officer and partnering closely with the EMEA Chief People Officer, this role is central to driving marketing, brand reputation, culture communications, and regional employee connection across Burson’s EMEA footprint.

Working across EMEA leadership, Marketing & Communications, People teams, and market leaders, you will build a consistent, engaging external marketing presence alongside strong internal employee comms experience aligned to business priorities. The position combines strategic planning with hands-on delivery across three major pillars:

1. Marketing, Brand Reputation & Events (e.g., Burson Briefing events, webinars, digital marketing/social media, marcoms community engagement, award submissions)
2. Leadership Communications (e.g., EMEA Town Halls, CEO communications, leadership updates)
3. Culture & Employee Communications (e.g., Burson Beat newsletter, programme roll-outs, Being Burson intranet management)

What you'll do:

• Serve as the primary regional lead for external marketing campaigns, digital content, and thought leadership initiatives to elevate Burson's profile and reputation across EMEA.
• Oversee regional external marketing events and webinars (e.g., Burson Briefing events), managing end-to-end production, promotion, speaker preparation, and campaign analytics tracking.
• Manage and craft compelling external award submissions (e.g., PRovoke Best Agencies, Inspiring Workplaces Awards) to elevate agency reputation and support talent attraction, retention, and employer branding.
• Lead internal employee communications across EMEA, including producing the monthly Burson Beatnewsletter and updating content on Being Burson, the intranet platform.
• Own the planning and delivery of EMEA Town Halls in close partnership with the EMEA CEO and leadership team, managing agendas, speaker prep, presentation content, employee Q&A, logistics, and post-event comms.
• Develop and execute strategic internal communications plans supporting core business priorities, leadership announcements, organizational updates, culture rollouts, and major industry events like Cannes Lions.
• Drive culture, employee engagement, and EVP initiatives across EMEA, leading internal recognition programs, managing annual culture moments, and actively representing comms on community groups such as B4BEX, AI Enablement, and UK Culture Activation.
• Support local market marcoms champions across EMEA, ensuring alignment between regional and global marketing strategies while partnering with senior leaders to deliver clear, consistent messaging

Experience that contributes to success:

• Proven track record in B2B marketing, external brand building, and internal communications within a PR, strategic communications, or creative agency environment.
• Previous experience in integrated marketing communications, digital campaign management, and corporate employee engagement initiatives.
• Deep operational understanding of digital marketing channels, corporate intranet CMS platforms (Being Burson), employee newsletter production, and campaign analytics.
• Demonstrated ability to operate effectively across multiple countries, cultures, and time zones, aligning diverse stakeholders toward common regional deadlines and business priorities.
• Exceptional communications skills, with written and verbal mastery in translating strategic executive priorities into clear, engaging content for diverse internal and external audiences.
• Strong executive presence with experience partnering closely with C-suite leaders (e.g., EMEA CEO, Chief Brand & Marketing Officer, Chief People Officer) as a trusted comms advisor.
• Hands-on experience planning and managing high-profile corporate events, virtual webinars, and town hall logistics from inception through post-event analysis.
• Demonstrated passion for fostering employee culture, engagement, and employer value proposition (EVP), balancing strategic planning with tactical delivery in a fast-paced environment.

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