Employer Brand Creative Lead

Accountabilities:

• Develop creative concepts and visual solutions that strengthen the employer brand and help prospective candidates discover career opportunities.
• Personally design and produce career site pages, recruitment landing pages, social media content, digital campaigns, print materials, event experiences, and booth graphics.
• Take creative projects from initial ideation through wireframes, prototypes, final production assets, and implementation specifications.
• Improve the candidate experience across career sites by making it easier for job seekers to explore career areas, discover relevant opportunities, and progress toward applying.
• Adapt the global employer value proposition for different audiences, career areas, and regions while maintaining alignment with enterprise brand standards.
• Analyze career site performance and candidate behavior across the recruitment journey, including site visits, job exploration, application starts, and completed applications.
• Identify trends and opportunities within website data and candidate feedback, translate insights into clear recommendations, and develop design or content changes that can be tested and measured.
• Manage multiple priorities and deliver high-quality creative work in a fast-moving, collaborative environment.
• Partner with teams and stakeholders across regions to develop effective employer brand experiences and recruitment marketing initiatives.

Requirements:

• Associate’s degree or higher in Graphic Design, Digital Design, or a related field, or an equivalent combination of education and relevant professional experience.
• 8+ years of digital design experience, with hands-on responsibility for designing and producing work across websites, social media, and digital campaigns, as well as print and event applications.
• 8+ years of employer brand experience translating brand strategy into creative work that attracts relevant talent across different audiences, career areas, and regions.
• 5+ years of experience using website metrics and analytics, including Google Analytics, to evaluate traffic, user behavior, and conversion throughout the candidate journey.
• 5+ years of experience designing or improving career sites, including job discovery, job detail pages, and application journeys.
• Strong expertise in visual design, typography, responsive web design, information hierarchy, and accessibility.
• Proficiency with Figma and Adobe Creative Cloud, with the ability to produce finished creative assets and detailed implementation specifications.
• Portfolio demonstrating personal contributions, creative thinking, and measurable or strategic impact on employer branding or recruitment marketing initiatives.
• Strong initiative and ability to identify opportunities, propose creative solutions, and move efficiently from concept to execution.
• Excellent collaboration, communication, presentation, and organizational skills.
• Fluency in English.
• Experience with a global consumer, automotive, mobility, or related brand is preferred.
• Experience managing external creative or media agencies and vendor relationships is a plus.
• Experience presenting creative strategy and performance results to senior leaders or cross-functional stakeholders is preferred.
• Additional European language proficiency is a plus.

Benefits:

• Salary range of $99,100–$166,200, with final compensation determined by skills, experience, job scope, responsibilities, and market considerations.
• Fully remote position in the United States.
• Medical, dental, vision, and prescription drug coverage available immediately.
• Flexible family care days and paid parental leave.
• New parent ramp-up programs and subsidized backup childcare.
• Family-building benefits, including adoption, surrogacy expense reimbursement, and fertility treatment support.
• Employee and family vehicle discount programs and management lease opportunities.
• Tuition assistance.
• Active employee resource groups.
• Paid time off for individual and team community service.
• Generous paid holiday schedule, including the week between Christmas and New Year’s Day.
• Paid time off with the option to purchase additional vacation time.
• Opportunity to shape employer brand strategy and candidate experiences for a global organization.
• Collaborative environment with exposure to diverse teams, regions, and creative initiatives.
• Visa sponsorship is not available; candidates must be legally authorized to work in the United States.