Position summary
As Enterprise Digital Asset Management (DAM) Product Owner, you will serve as the accountable business owner for Securian's enterprise DAM ecosystem, including AEM Assets, Content Hub, and related DAM-enabled capabilities. You will own the DAM vision, roadmap, governance model, adoption strategy, standards, and value realization across Enterprise Marketing, Enterprise Technology, Legal/Compliance, Sales Enablement, business area stakeholders and external vendors.
This role helps turn Securian's DAM from a content repository into a governed, searchable, reusable, AI- and personalization-ready enterprise content capability. You will partner with internal teams, managed-service partners, Adobe, and other vendors to improve how approved assets are governed, found, reused, distributed, and measured across the enterprise.
Responsibilities include but are not limited to:
- Own DAM strategy and roadmap: Own the enterprise DAM vision, roadmap, priorities, request backlog, release planning, success measures, and value realization for AEM Assets, Content Hub, and related DAM-enabled capabilities.
- Translate business needs into requirements: Translate enterprise content, channel, audience, and business needs into DAM requirements, roadmap priorities, process changes, release plans, adoption strategies, and role-based asset discovery experiences.
- Lead DAM governance: Establish and lead the Enterprise DAM Governance Committee, using core representation from Enterprise Marketing teams, Enterprise Technology, Legal/Compliance, Sales Enablement/Highspot, and business area champions, with external vendors and functional SMEs engaged as needed.
- Set and enforce enterprise standards: Establish and enforce metadata, taxonomy, controlled vocabulary, accessibility, usage rights, retention, archival, approval, access, and business review standards in partnership with DAM Librarian, DAM Administrator, managed-service partners, Legal/Compliance, and business stakeholders.
- Drive Content Hub adoption and user experience: Define role-based discovery and distribution experiences that help marketing, sales, web, agencies, and business users easily find, trust, reuse, and distribute approved assets; lead change management, communications, training, and champion engagement to support adoption.
- Govern remediation and optimization: Prioritize and govern DAM remediation work, including metadata cleanup, folder restructuring, duplicate reduction, external link protection, asset lifecycle management, and reduction of duplicative asset stores.
- Oversee the operating model: Provide product oversight for DAM Librarian, DAM Administrator, and managed-service activities; support complex escalations while ensuring routine queue management, metadata entry, archiving, and permissions administration remain within the appropriate operating model.
- Measure value and platform health: Track and communicate DAM value through adoption, search-to-download performance, metadata completeness, asset reuse, reduction in asset recreation, storage optimization, compliance incidents, stakeholder satisfaction, and progress against roadmap outcomes.
- Partner across teams and vendors: Partner with Enterprise Marketing teams, Sales Enablement/Highspot, Enterprise Technology, Legal/Compliance, Adobe, managed-service partners, and vendors on configuration, integrations, testing, release readiness, issue escalation, user experience improvements, and ongoing DAM capability evolution.
Required Qualifications:
- Bachelor's degree in Library/Information Science, Marketing, Information Management, Business, Digital Asset Management, Product Management, or related field; equivalent experience considered.
- 7+ years of experience in marketing, marketing operations, marketing agency, digital product management, digital asset management, enterprise content operations, marketing technology, or a related field, preferably in a large or regulated enterprise environment.
- 3+ years of experience owning or leading a DAM, digital content platform, enterprise content capability, governance program, product roadmap, or cross-functional content operations function.
- Demonstrated ability to manage roadmap priorities, stakeholder alignment, business requirements, governance decisions, adoption outcomes, and value realization in a complex cross-functional environment.
- Strong working knowledge of metadata strategy, taxonomy, controlled vocabularies, asset lifecycle governance, access/permission models, content standards, and digital content supply chain operations.
- Strong communication, facilitation, influencing, decision-framing, stakeholder management, change management, process design, documentation, and training skills.
- Data-driven mindset with ability to define, monitor, and communicate metrics for adoption, findability, reuse, metadata quality, risk reduction, and platform value realization.
- Ability to lead without direct authority, resolve competing priorities, make recommendations with incomplete information, and manage complex work across multiple business areas.
Preferred Qualifications:
- Strongly prefer experience with AI frontier models, AEM Assets as a Cloud Service, AEM Content Hub, Adobe Workfront, Highspot, Salesforce Marketing Cloud, Adobe Target, Adobe Express/Creative Cloud, AI-enabled content tools, or related marketing technology integrations.
- Financial services, insurance, or other regulated-industry experience, including compliance review, state filing variations, usage rights, retention, accessibility, audit-readiness, Canada, global, or multi-region content governance considerations.
- Experience leading governance councils, champion networks, managed-service partners, and vendor relationships.
- Familiarity with AI-assisted tagging, search optimization, personalization enablement, dynamic media, and metadata-driven content distribution.
- Prior experience supporting DAM migration, remediation, metadata cleanup, taxonomy redesign, Content Hub/portal rollout, and/or enterprise DAM operating model implementation.
- Working knowledge of creative production workflows and common asset formats.
At Securian Financial, the internal title for this role is Product Owner Consultant.
Securian Financial believes in hybrid work as an integral part of our culture. Associates get the benefit of working both virtually and in our offices. If you’re within a commutable distance (90 minutes), you’ll join us 3 days each week in our offices to collaborate and build relationships. Our policy allows flexibility for the reality of business and personal schedules.
Preferred Skills:
Change Management, Collaboration, Cross-Functional Teamwork, Influencing Change, Product Management, Stakeholder Engagement, Stakeholder Participation
The estimated base pay range for this job is:
$89,000.00 - $164,300.00
Pay may vary depending on job-related factors and individual experience, skills, knowledge, etc. More information on base pay and incentive pay (if applicable) can be discussed with a member of the Securian Financial Talent Acquisition team.
Be you. With us. At Securian Financial, we understand that attracting top talent means offering more than just a job – it means providing a rewarding and fulfilling career. As a valued member of our high-performing team, we want you to connect with your work, your relationships and your community. Enjoy our comprehensive range of benefits designed to enhance your professional growth, well-being and work-life balance, including the advantages listed here:
Paid time off:
We want you to take time off for what matters most to you. Our PTO program provides flexibility for associates to take meaningful time away from work to relax, recharge and spend time doing what’s important to them. And Securian Financial rewards associates for their service by providing additional PTO the longer you stay at Securian.
Leave programs: Securian’s flexible leave programs allow time off from work for parental leave, caregiver leave for family members, bereavement and military leave.
Holidays: Securian provides nine company paid holidays.
Company-funded pension plan and a 401(k) retirement plan: Share in the success of our company. Securian’s 401(k) company contribution is tied to our performance up to 10 percent of eligible earnings, with a target of 5 percent. The amount is based on company results compared to goals related to earnings, sales and service.
Health insurance: From the first day of employment, associates and their eligible family members – including spouses, domestic partners and children – are eligible for medical, dental and vision coverage.
Volunteer time: We know the importance of community. Through company-sponsored events, volunteer paid time off, a dollar-for-dollar matching gift program and more, we encourage you to support organizations important to you.
Associate Resource Groups: Build connections, be yourself and develop meaningful relationships at work through associate-led ARGs. Dedicated groups focus on a variety of interests and affinities, including:
Mental Wellness and Disability
Pride at Securian Financial
Securian Young Professionals Network
Securian Multicultural Network
Securian Women and Allies Network
Servicemember Associate Resource Group
For more information regarding Securian’s benefits, please review our Benefits page.
This information is not intended to explain all the provisions of coverage available under these plans. In all cases, the plan document dictates coverage and provisions.
Securian Financial Group, Inc. does not discriminate based on race, color, religion, national origin, sex, gender, gender identity, sexual orientation, age, marital or familial status, pregnancy, disability, genetic information, political affiliation, veteran status, status in regard to public assistance or any other protected status. If you are a job seeker with a disability and require an accommodation to apply for one of our jobs, please contact us by email at Employment@Securian.com, by telephone 651-655-5522 (voice), or 711 (Relay/TTY).
To view our privacy statement click here
To view our legal statement click here
