Job Description
Who We Are
Horizon Media, founded in 1989 by Bill Koenigsberg, is recognized as one of the most innovative marketing and advertising firms. We are headquartered in New York City, with offices in Los Angeles and Toronto. A leader in driving business solutions for marketers, Horizon is known for its highly personal approach to client service. Renowned for its incredible culture, Horizon is consistently named to prestigious annual “Best Places to Work” lists published by Fortune, AdAge, Crain’s New York Business, and Los Angeles Business Journal. Together we are building a place of belonging.
At Horizon, we understand the value that different perspectives bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe, and empowered. We value YOU and believe that your authentic voice and unique perspective make our culture and solutions stronger.
Our simple recipe for success? We hire talented people (thinkers, doers, dreamers, makers), challenge them, and give them every opportunity to grow.
Job Summary
The EVP, Analytic Insights will support Horizon’s Head of Enterprise Analytics and will drive business transformation through data across our entire client roster. This role will oversee the New York–based Analytic Insights group, which is responsible for the orchestration of all analytic outputs including Marketing Mix Modeling (MMM), Attribution, Dashboarding, and Test & Learn initiatives.
The EVP will translate complex analytics into actionable business strategies, helping to advance client performance and agency growth. This leader will partner with brand strategy, activation, business intelligence, advanced analytics, and product teams to design and implement innovative measurement frameworks that connect marketing investments to business outcomes.
The ideal candidate combines strategic leadership with hands-on analytic experience and a strong understanding of AI-driven approaches that enhance forecasting, insight generation, and workflow automation. They will be a key client-facing voice for Horizon’s analytic capabilities and a trusted thought partner to agency leadership.
Main Duties and Responsibilities
- Collaborate closely with Head of Enterprise Analytics to build and implement the enterprise-wide analytic vision across clients.
- Lead the NY-based Analytic Insights team, managing both managers and individual contributors across all analytic functions.
- Consult with internal client leads and clients to identify their “burning questions” and develop analytic-based solutions that span all media channels.
- Provide subject matter and thought leadership in designing analytic methodologies and approaches, including unified modeling, attribution, and AI-assisted measurement.
- Partner with the Advanced Analytics, BI, and Product teams to architect and scale advanced modeling and reporting solutions.
- Champion the integration of AI and machine learning applications to improve forecasting accuracy, reporting automation, and insight discovery.
- Partner closely with brand strategy leads to translate complex analytic outputs into clear, strategic recommendations that inform planning and activation decisions.
- Drive analytic proficiency and thought leadership across the NY office, fostering continuous learning and professional development.
- Actively lead in new business development, bringing analytic and AI-driven storytelling to RFI/RFP responses, credentials, and pitches.
- Collaborate with cross-functional executives to align analytics strategy with broader agency and client objectives.
- Lead, mentor, and develop a high-performing team, cultivating a culture of curiosity, accountability, and innovation.
- Contribute to the development of an analytics innovation roadmap, aligning with scalable solutions with organizational priorities and client needs.
Time Allocation:
- 25% — New Business Development
- 30% — Client Services, Oversight & Management
- 25% — Talent & Resource Management
- 20% — Leadership & Strategic Development
Key Relationships
Internal:
- Analytic Insight teams (Direct Reports) — immersed in client business strategy and execution
- Brand and client service teams — partnership to address client challenges and translate insights into strategy
- Activation teams (TV, Digital, etc.) — collaboration to improve targeting and media efficiency through analytics and automation
- Client Architects — integration of audience and media intelligence into actionable recommendations
- BI, Advanced Analytics and Product teams — collaboration on infrastructure and analytics enablement
External:
- Clients — ability to distill the complex into clear, actionable insight
- Vendors and technology partners — evaluation and integration of analytic and AI platforms
Key Behavioral Competencies
- Visionary, hands-on leadership
- Self-starter with strong follow-through
- Influential and persuasive communicator with the ability to drive change
- Intellectual curiosity and comfort operating in ambiguity
- Ability to inspire and develop diverse, high-performing teams
Supervisory Responsibilities
- Oversee a department of approximately 20 analytics professionals, including managers and individual contributors
- Provide mentorship, career development, and training to elevate analytic and AI literacy across the organization
Knowledge and Skills Required
- 10+ years of experience in analytics, data strategy, or business intelligence
- 5+ years in a senior leadership role managing managers and cross-functional teams
- Strong understanding of media mix modeling, attribution, and test & learn frameworks
- Experience applying AI or machine learning tools to enhance analytic processes, forecasting, and insight generation
- Ability to translate complex analytic concepts into clear, actionable business recommendations
- Strong understanding of marketing data, campaign measurement, and omnichannel media dynamics
- Experience working across multiple categories (e.g., CPG, Entertainment, QSR, Financial Services, Healthcare)
- Exceptional communication and presentation skills, capable of engaging clients and executives
- Degree in Statistics, Computer Science, Business Analytics, Marketing Analytics, or a related field preferred
- Familiarity with statistical software, visualization tools, and cloud-based data environments
Certificates, licenses and registrations
N/A
Physical Activity and Work Environment
N/A
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Horizon Media is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.
Salary Range
$350,000.00 - $500,000.00
A successful applicant’s actual base salary may vary based on factors such as individual’s skill sets, experience, training, education, licensure/certifications, and qualifications for the role. As an organization, we take an aptitude and competency-based hiring approach. We provide a competitive total rewards package including a discretionary bonus and a variety of benefits including health insurance coverage, life and disability insurance, retirement savings plans, company paid holidays and unlimited paid time off (PTO), mental health and wellness resources, pet insurance, childcare resources, identity theft insurance, fertility assistance programs, and fitness reimbursement.
